Comments on: Love Means Never Having to Say You're Interactive http://kara.allthingsd.com/20070427/guber-bart/ Fri, 10 Feb 2012 23:01:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lora Kratchounova http://kara.allthingsd.com/20070427/guber-bart/#comment-17 Lora Kratchounova Tue, 01 May 2007 15:09:35 +0000 http://kara.allthingsd.com/20070427/guber-bart/#comment-17 Great points - as Kara's suggesting, no one knows what the future holds for us but I have to think that the digital video revolution would not only redefine the nature of short films/videos but of feature films as well - we are getting used to bite size entertainment (as a recently Wired article suggested) - it is all going to be increasingly fragmented, especially among the new digital generation of kids who think 3D and seek 3D entertainment Lora - VP, Marketing OurStage.com Great points – as Kara’s suggesting, no one knows what the future holds for us but I have to think that the digital video revolution would not only redefine the nature of short films/videos but of feature films as well – we are getting used to bite size entertainment (as a recently Wired article suggested) – it is all going to be increasingly fragmented, especially among the new digital generation of kids who think 3D and seek 3D entertainment
Lora
- VP, Marketing OurStage.com

]]> By: Rob Long http://kara.allthingsd.com/20070427/guber-bart/#comment-15 Rob Long Mon, 30 Apr 2007 16:39:15 +0000 http://kara.allthingsd.com/20070427/guber-bart/#comment-15 As someone who has spent 17 years in "old" media -- and has the gruesome IMDB listing to prove it -- I'm sympathetic to Bart and Guber, and I think in the feature film realm, they're (mostly) right: the huge promotional power of a major film release still beats anything out there, and will continue to for the foreseeable future. It'll get released faster into digital channels (probably, soon, within a couple of weeks after its theatrical premiere) but there will always be "Spiderman 3". But they're wrong about everything else: the digital tools available today, and the idea that "connectivity" itself is an entertainment product, are really going to eat out lunch out here in the 310 area code. As someone who has spent 17 years in “old” media — and has the gruesome IMDB listing to prove it — I’m sympathetic to Bart and Guber, and I think in the feature film realm, they’re (mostly) right: the huge promotional power of a major film release still beats anything out there, and will continue to for the foreseeable future. It’ll get released faster into digital channels (probably, soon, within a couple of weeks after its theatrical premiere) but there will always be “Spiderman 3″. But they’re wrong about everything else: the digital tools available today, and the idea that “connectivity” itself is an entertainment product, are really going to eat out lunch out here in the 310 area code.

]]> By: Frank Sinton http://kara.allthingsd.com/20070427/guber-bart/#comment-12 Frank Sinton Sun, 29 Apr 2007 23:08:26 +0000 http://kara.allthingsd.com/20070427/guber-bart/#comment-12 Excellent points - I couldn't agree more that the definition of the "hit" has and is continuing to change. Back in the 80s, a hit like "The Cosby Show" used to pull in a 33 rating, but this year a break-out hit like Heroes is a 5.5 rating. The audience will continue to fragment and the number of "channels" will increase to thousands. A "hit" will be more like "Ask A Ninja", which pulls in a 300,000-500,000 viewers per episode. The good news is that audiences and content creators will have more meaningful interactions, and creativity will thrive. Also, "Hits" will not be decided by a select few in the Board Room, but instead by the communities in places like YouTube and MySpace. -Frank CEO of Mefeedia Excellent points – I couldn’t agree more that the definition of the “hit” has and is continuing to change. Back in the 80s, a hit like “The Cosby Show” used to pull in a 33 rating, but this year a break-out hit like Heroes is a 5.5 rating.

The audience will continue to fragment and the number of “channels” will increase to thousands. A “hit” will be more like “Ask A Ninja”, which pulls in a 300,000-500,000 viewers per episode.

The good news is that audiences and content creators will have more meaningful interactions, and creativity will thrive. Also, “Hits” will not be decided by a select few in the Board Room, but instead by the communities in places like YouTube and MySpace.

-Frank
CEO of Mefeedia

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