by Kara Swisher
Posted on June 22, 2007 at 12:01 AM PT
Appalling.
That would be the one to use for this recent television ad for the we-try-harder search engine Ask.com.
Although you have to give them credit for finding Kato Kaelin, perhaps the worst house guest in history (or the best if you’re O.J. Simpson, given that his clueless testimony hurt the prosecution).
But not much.
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Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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