Comments on: Yahoo Rumor Patrol: MySpace, Nope! Google? Maybe So.

By: Will Yahoo Offload to Google? | StepForth Web Marketing Inc.

Will Yahoo Offload to Google? | StepForth Web Marketing Inc. — Thu, 05 Nov 2009 21:57:56 +0000

[...] An interesting story currently highlighted at Techmeme discusses Yahoo’s shakeup over the past year and the potential that Yahoo’s new CEO Jerry Yang might make the tough decision to fork over some of its search monetization business to Google. The well written article by Kara Swisher also discusses News Corp’s recent MySpace profit hype and how it might just be trying to look pretty for potential buyers. [...]

By: All Night Coder - Today’s Top Blog Posts on Programming - Powered by SocialRank

Mon, 01 Oct 2007 12:13:06 +0000

[...] Yahoo Rumor Patrol: MySpace, Nope! Google? Maybe So. | BoomTown | Kara Swisher | AllThingsD [...]

By: Apple Fever - Today’s Top Blog Posts on Apple - Powered by SocialRank

Apple Fever - Today’s Top Blog Posts on Apple - Powered by SocialRank — Mon, 01 Oct 2007 10:24:20 +0000

[...] Yahoo Rumor Patrol: MySpace, Nope! Google? Maybe So. | BoomTown | Kara Swisher | AllThingsD [...]

By: Bill Gates » Would Yahoo Hand Over Its Paid Search Business To Google?

Bill Gates » Would Yahoo Hand Over Its Paid Search Business To Google? — Thu, 30 Aug 2007 20:49:52 +0000

[...] now apparently considering all possible options. According to Kara Swisher, that includes giving up in paid search and partnering with Google again, though, this time for paid search and not just pure search. Apparently, despite the rivalry, [...]

By: Off Madison Ave: Phoenix Advertising Agency, Arizona Public Relations Firms

Off Madison Ave: Phoenix Advertising Agency, Arizona Public Relations Firms — Fri, 17 Aug 2007 20:20:36 +0000

[...] been rumors flying around that Yahoo! might sell off it’s search business, and concentrate on all of their [...]

By: Yahoo Tries Harder Again (Probably To No Avail, But We Like Its Spunkiness) | BoomTown | Kara Swisher | AllThingsD

Wed, 15 Aug 2007 14:49:55 +0000

[...] a post last week, I wrote that the company was even going as far as considering an option to offload some of its [...]

By: Kara Swisher

Kara Swisher — Wed, 15 Aug 2007 08:35:44 +0000

So many nice comments here.

Danny, more later, but I am just saying it is under consideration, as ALL things should be at Yahoo.

Most especially getting rid of its purple color scheme!

By: Speculation about Yahoo and Google - WebProWorld

Speculation about Yahoo and Google - WebProWorld — Tue, 14 Aug 2007 10:40:47 +0000

[...] Executives from the two companies meet regularly, says Kara Swisher at the Wall Street Journal

By: Ryan Lash

Ryan Lash — Tue, 14 Aug 2007 04:29:11 +0000

Yes, but as Larry graciously pointed out:
http://blogs.zdnet.com/BTL/?p=5419

Mr. Yang has a VERY full plate on his hands right now. His team has worked very, very hard to make Yahoo! Search Marketing work and it continues to be an uphill battle to grow their search share let alone their advertiser base; both parts of that handshake are required for them to continue grow their business.

I have been a YSM advertiser since GoTo.com was a twinkle in Bill Gross’s eye; YSM’s ad search engine marketing advertising has fallen very, very behind from purely a technical perspective.

This really happened as a result of a much needed complete platform overhaul (ripping off and throwing away all of the band aids) which was at least 3-4 years overdue when YSM decided to try and reap the benefits of all their acquisitions after they finished the planned roll up of every search engine sans Google.

And then what happened once Panama was finally released?

The chief architect left them holding the bag!
http://www.mercurynews.com/search/ci_6026757

So does it make sense to outsource their natural SERPS to Google?

I think not.

Outsource their Search Engine Engine advertising platform?

ABSOLUTELY.

By: VentureBeat » Roundup: Skype for iPhone, GBox, BarCamp Block, first space hotel & more

Mon, 13 Aug 2007 20:51:59 +0000

[...] Yahoo thinking of giving up its paid search business to Google — Kara Swisher has details about supposed memos circulating at Yahoo, over at AllThingsD. [...]

By: HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » SearchCap: The Day In Search, August 13, 2007

Mon, 13 Aug 2007 20:35:18 +0000

[...] Yahoo Rumor Patrol: MySpace, Nope! Google? Maybe So, AllThingsD [...]

By: ShemTechnology.com » Blog Archive » Would Yahoo Hand Over Its Paid Search Business To Google?

Sun, 12 Aug 2007 04:04:27 +0000

By: Yahoo! What am I hearing? at Funny Blog, Hilarious Blog, Comical Blog, Amusing Blog, Humorous Blog

Sat, 11 Aug 2007 18:54:23 +0000

[...] cut tech costs and remove the focus on its constantly losing fight with Google as a tech leader. More Courtesy: [...]

By: El Mike’s Internet News Blog » Blog Archive » Would Yahoo Hand Over Its Paid Search Business To Google?

Sat, 11 Aug 2007 07:50:08 +0000

By: Love Danny Sullivan’s Comment on This Article!

Love Danny Sullivan’s Comment on This Article! — Sat, 11 Aug 2007 04:26:57 +0000

[...] Danny’s comment on Kara Swisher’s article is sooooo on the mark!!! [...]