Kara Swisher

Recent Posts by Kara Swisher

Kara Visits Jeff Jarvis

When I was in Manhattan recently, I had a lovely breakfast with blogger Jeff Jarvis of BuzzMachine.

We discussed lot of issues from how Yahoo is not going to make it unless it “explodes” its service (resulting perhaps in a devastated business model) to where the media business is going and other such topics.

We also talked about the idea that journalists have to become more entrepreneurial in the new paradigm. Along with the blog, Jarvis also consults and teaches and he is about to do a course at the City University of New York Graduate School of Journalism on just that issue.

According to Jarvis’s description of the course, “Journalism is in dire need of innovation. … The news industry needs a new, entrepreneurial spirit both inside established companies and in new, independent and sustainable journalistic enterprises. And journalism education must get better at delivering smart, entrepreneurial, innovative, business-wise and new-media-savvy journalists to the industry.”

In the class, students will actually have to create a sustainable media product and the most worthy efforts–if at all–will actually be funded.

Here’s the video of my talk with Jarvis: