Kara Visits Jeff Jarvis
by Kara Swisher
Posted on August 14, 2007 at 12:10 AM PT
When I was in Manhattan recently, I had a lovely breakfast with blogger Jeff Jarvis of BuzzMachine.
We discussed lot of issues from how Yahoo is not going to make it unless it “explodes” its service (resulting perhaps in a devastated business model) to where the media business is going and other such topics.
We also talked about the idea that journalists have to become more entrepreneurial in the new paradigm. Along with the blog, Jarvis also consults and teaches and he is about to do a course at the City University of New York Graduate School of Journalism on just that issue.
According to Jarvis’s description of the course, “Journalism is in dire need of innovation. … The news industry needs a new, entrepreneurial spirit both inside established companies and in new, independent and sustainable journalistic enterprises. And journalism education must get better at delivering smart, entrepreneurial, innovative, business-wise and new-media-savvy journalists to the industry.”
In the class, students will actually have to create a sustainable media product and the most worthy efforts–if at all–will actually be funded.
Here’s the video of my talk with Jarvis:
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Comments
I can’t figure out what this guy is about. Most of what he has to say sounds like a load of PR bull. Seems like a fast-talking used car salesman to me. The people who are interested in what he has to say (technologists, engineers, scientists, intellectuals, innovators, etc.) don’t need such a hard sell of vague ideas about the future. I’d like to see Jeff Jarvis say something practical and concrete instead of just kicking around some random, slightly thought-provoking ideas.
Posted by Eric Gauvin at August 22nd, 2007 at 10:05 am