Truveo Is Ready for Its Close-Up
by Kara Swisher
Posted on August 16, 2007 at 12:12 AM PT
It’s not often that AOL can actually be called innovative these days, but perusing its Truveo video-search site, which will roll out a new consumer destination site today, I might have to reconsider.
I will post a video later today on my visit to the San Francisco-based company, where I talked to its CEO and Co-Founder Tim Tuttle about the debut of the new version of the service and the state of video on the Web.
Truveo has been providing white-label video search to big sites like those of AOL and also Microsoft’s MSN, CNET and other Web destinations. AOL acquired Truveo in 2006.
I will leave the reviewing to Walt Mossberg, but from what I have seen using it so far, it is a really strong entrant into the market, with a well-organized site that feels more useful and better designed than any other player, including powerhouses Google and Yahoo.
Given that most feel that video is going to be the gold mine of the Web going forward, if someone can find a great way to monetize it all, the company that allows people to search well is likely to be in a catbird seat.
