http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/ Mon, 23 Nov 2009 08:03:13 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/#comment-608 Joelle Kaufman Tue, 21 Aug 2007 21:41:55 +0000 http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/#comment-608 AOL’s problem is that it’s been slow to realize that, with over 100 million sites on the Internet, audiences are spending less time on major sites like theirs. Adapting to Web fragmentation means that traditional media companies have to integrate long tail strategies into their core business plans in order to leverage their brands, maximize existing relationships with advertisers and expand their reach. Advertising.com and Tacoda effectively monetize remnant inventory but do not offer the control and visibility required by brand advertisers. AOL could help their cause immensely by trying new ad strategies like using expert vertical ad networks to syndicate brand advertising to audiences from smaller, high quality sites. It would increase AOL's ad inventory, bring in new revenue and let brand marketers reach audiences that would allow them to control the context in which their brands are seen. AOL’s problem is that it’s been slow to realize that, with over 100 million sites on the Internet, audiences are spending less time on major sites like theirs. Adapting to Web fragmentation means that traditional media companies have to integrate long tail strategies into their core business plans in order to leverage their brands, maximize existing relationships with advertisers and expand their reach. Advertising.com and Tacoda effectively monetize remnant inventory but do not offer the control and visibility required by brand advertisers. AOL could help their cause immensely by trying new ad strategies like using expert vertical ad networks to syndicate brand advertising to audiences from smaller, high quality sites. It would increase AOL’s ad inventory, bring in new revenue and let brand marketers reach audiences that would allow them to control the context in which their brands are seen.

]]> http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/#comment-604 Monday Morning Quarterback: The AOL Ad Black Hole Edition - All Things Digital : Small Black Business Owner: Operating in the black Tue, 21 Aug 2007 03:43:33 +0000 http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/#comment-604 [...] Read more of this story… August 20, 2007 | Filed Under mortgage news  [...] [...] Read more of this story… August 20, 2007 | Filed Under mortgage news  [...]

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