Comments on: Death to the Preroll? One Can Dream. http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/ Wed, 25 Nov 2009 13:08:22 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Ass Scratching Good Advertising On You Tube | A Media Circus http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-8578 Ass Scratching Good Advertising On You Tube | A Media Circus Mon, 23 Feb 2009 01:14:14 +0000 http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-8578 [...] Okay, so we all know that YouTube is the best thing that has ever happened to online video, but my guess is the video above is indicative of 60-70% of all videos on YouTube (in terms of length and quality of content). In light of this, how effective will YouTube’s new InVideo ad platform be (here are a few more relevant links for you, InVideo On Marketing Pilgrim, InVideo On Will Video For Food, InVideo On BoomTown). [...] [...] Okay, so we all know that YouTube is the best thing that has ever happened to online video, but my guess is the video above is indicative of 60-70% of all videos on YouTube (in terms of length and quality of content). In light of this, how effective will YouTube’s new InVideo ad platform be (here are a few more relevant links for you, InVideo On Marketing Pilgrim, InVideo On Will Video For Food, InVideo On BoomTown). [...]

]]> By: Advertising Industry mobile edition http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-4117 Advertising Industry mobile edition Tue, 19 Aug 2008 06:58:47 +0000 http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-4117 [...] All of these formats were recently stantardized by the Internet Adveritising Bureau, but pre-roll has always seemed to be least glamorous of the four — useful, perhaps, but not what most forward thinking video ad networks such as VideoEgg were moving into. [...] [...] All of these formats were recently stantardized by the Internet Adveritising Bureau, but pre-roll has always seemed to be least glamorous of the four — useful, perhaps, but not what most forward thinking video ad networks such as VideoEgg were moving into. [...]

]]> By: Peter Childs http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-702 Peter Childs Wed, 05 Sep 2007 15:29:29 +0000 http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-702 Opps - I retract my final comment - If you change the blog address from the default "All Things Digital" (as I did) there is a link to the commenters blog in the signature. Opps – I retract my final comment – If you change the blog address from the default “All Things Digital” (as I did) there is a link to the commenters blog in the signature.

]]> By: Peter Childs http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-701 Peter Childs Wed, 05 Sep 2007 15:26:13 +0000 http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-701 It symplistic to think that there should be a relationship between the length of the pre-roll and the length of the video. It's psycho-economics that matter. It the video is precieved to have enough value people will sit through a pre-roll. Of course that means that pre-roll can only be added after the video has established some currency. The biggest argument against pre-rolls is that they don't play well with embedding - and that's the key to web distribution. BTW you should let people with blogs include their blog address in the signature of their comment. It symplistic to think that there should be a relationship between the length of the pre-roll and the length of the video. It’s psycho-economics that matter. It the video is precieved to have enough value people will sit through a pre-roll. Of course that means that pre-roll can only be added after the video has established some currency.

The biggest argument against pre-rolls is that they don’t play well with embedding – and that’s the key to web distribution.

BTW you should let people with blogs include their blog address in the signature of their comment.

]]> By: Corey Kronengold http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-691 Corey Kronengold Fri, 31 Aug 2007 17:59:52 +0000 http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-691 Kara- The broader question, which I raised yesterday on my blog, www.OnlineVideoWatch.com , is what types of content should be monetized at all. Long form, high quality, professionally produced content very well supports the pre- roll format. All online video is not created equal, however it is generally discussed that way. Certainly no user-generated content that is 30 seconds long should have a :15 or :30 second pre-roll. However, content of 2-5 minutes of length certainly does. The conversation needs to move beyond "pre-roll is bad." Pre-roll is not a bad format. Pre-roll is a bad format for YouTube. Does anyone really need to see advertising of any kind on videos of a guy getting hit in the groin with a baseball? HP recently ran a campaign using the VideoEgg layovers that included videos of insurgents blowing themselves up. Should there be advertising on that type of content? Lets look at the broader issues of advertising on online video and not label pre-roll as a bad format when the problem is when and where it is used, not with the format itself. http://www.onlinevideowatch.com/fair-value-exchange-the-covenant/ Kara-

The broader question, which I raised yesterday on my blog, http://www.OnlineVideoWatch.com , is what types of content should be monetized at all.

Long form, high quality, professionally produced content very well supports the pre- roll format.

All online video is not created equal, however it is generally discussed that way. Certainly no user-generated content that is 30 seconds long should have a :15 or :30 second pre-roll. However, content of 2-5 minutes of length certainly does.

The conversation needs to move beyond “pre-roll is bad.” Pre-roll is not a bad format. Pre-roll is a bad format for YouTube. Does anyone really need to see advertising of any kind on videos of a guy getting hit in the groin with a baseball?

HP recently ran a campaign using the VideoEgg layovers that included videos of insurgents blowing themselves up. Should there be advertising on that type of content?

Lets look at the broader issues of advertising on online video and not label pre-roll as a bad format when the problem is when and where it is used, not with the format itself. http://www.onlinevideowatch.co.....-covenant/

]]> By: Edward Thomas http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-617 Edward Thomas Wed, 22 Aug 2007 19:12:55 +0000 http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-617 There’s been a lot of discussion of how to value hot online video properties, like YouTube. There of course are many factors to this, but I propose a simple valuation model by using common web metrics to gauge user engagement. In other words, a simple way to value an online video property is in terms of not only how big its audience is but also how engaged they are (similar to a TV show). The more attention we have, the higher the prospects are for gaining advertisement revenue, and therefore the more valuable the property is. Using this model we can also gauge what other online video sites might be worth by comparing user engagement relative to that of YouTube. To read more, go here: http://www.edwardjthomas.org/?p=10 There’s been a lot of discussion of how to value hot online video properties, like YouTube. There of course are many factors to this, but I propose a simple valuation model by using common web metrics to gauge user engagement. In other words, a simple way to value an online video property is in terms of not only how big its audience is but also how engaged they are (similar to a TV show). The more attention we have, the higher the prospects are for gaining advertisement revenue, and therefore the more valuable the property is.

Using this model we can also gauge what other online video sites might be worth by comparing user engagement relative to that of YouTube.

To read more, go here:
http://www.edwardjthomas.org/?p=10

]]> By: The Tech 10: YouTube Monetizes, iPhone Prepares for a European Tour and Google Sees Stars | Digital Daily | John Paczkowski | AllThingsD http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-616 The Tech 10: YouTube Monetizes, iPhone Prepares for a European Tour and Google Sees Stars | Digital Daily | John Paczkowski | AllThingsD Wed, 22 Aug 2007 17:44:35 +0000 http://kara.allthingsd.com/20070822/death-to-the-pre-roll-one-can-dream/#comment-616 [...] Death to the Preroll? One Can Dream. [...] [...] Death to the Preroll? One Can Dream. [...]

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