http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/ Fri, 10 Feb 2012 13:33:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-880 Yahoo Buys Zimbra for $350 Million | BoomTown | Kara Swisher | AllThingsD Tue, 18 Sep 2007 02:20:30 +0000 http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-880 [...] been on a bit of an acquistion roll of late, grabbing behavioral ad network BlueLithium for $300 million earlier this month and news aggregator BuzzTracker last week for $5 [...] [...] been on a bit of an acquistion roll of late, grabbing behavioral ad network BlueLithium for $300 million earlier this month and news aggregator BuzzTracker last week for $5 [...]

]]> http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-796 Day 59: Yahoo Buys BuzzTracker | BoomTown | Kara Swisher | AllThingsD Fri, 14 Sep 2007 09:19:23 +0000 http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-796 [...] Coppel struck an interesting ad and search deal with social networking site Bebo. And last week, Yahoo bought behavorial ad-serving network Blue Lithium for $300 [...] [...] Coppel struck an interesting ad and search deal with social networking site Bebo. And last week, Yahoo bought behavorial ad-serving network Blue Lithium for $300 [...]

]]> http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-793 Kara Swisher Fri, 14 Sep 2007 09:02:52 +0000 http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-793 Ok, I agree. Serve up ads to me! Ok, I agree. Serve up ads to me!

]]> http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-718 Nirav Bhavsar Sat, 08 Sep 2007 06:17:17 +0000 http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/#comment-718 Kara, Interesting points. But, here on your page I see ads of SAS and SONOS alongwith some other ads served by Google right now. The ads that I see are for google analytics, wall street online, spyware remover (this looks really shady) and cookie removal tool. Last two seem very shady and I won't take a chance clicking on them. I don't know what SAS is and I could care less about SONOS. So basically, from an advertisers point of view it was a waste of page served (a lost opportunity). Plus it was a bad experience from a user point of view. But, if the ads were relevant to what I was doing for last 30 mins it would have enhanced my experience on the page and perhaps generated a little more revenue for publisher and value for advertiser. That would have been a win-win. And, with current consolidation in ad market I don't think any of the ad networks are not going to do this. The fact is Yahoo is leading the charge because it has more tools available at its disposal. And, once doubleclick deal goes thru; google too will jump in with all the resources. Is this creepy? not entirely, they have all our emails and its contents and everything we do at their servers is recorded and we have no problems with that. So, what is wrong if they serve relevant ads based on all the information they already have about me? At the end of the day; behavioral ads are inevitable and I won't mind it until they leak data (just like AOL or some other way). Kara, Interesting points. But, here on your page I see ads of SAS and SONOS alongwith some other ads served by Google right now. The ads that I see are for google analytics, wall street online, spyware remover (this looks really shady) and cookie removal tool. Last two seem very shady and I won’t take a chance clicking on them. I don’t know what SAS is and I could care less about SONOS. So basically, from an advertisers point of view it was a waste of page served (a lost opportunity). Plus it was a bad experience from a user point of view. But, if the ads were relevant to what I was doing for last 30 mins it would have enhanced my experience on the page and perhaps generated a little more revenue for publisher and value for advertiser. That would have been a win-win. And, with current consolidation in ad market I don’t think any of the ad networks are not going to do this. The fact is Yahoo is leading the charge because it has more tools available at its disposal. And, once doubleclick deal goes thru; google too will jump in with all the resources. Is this creepy? not entirely, they have all our emails and its contents and everything we do at their servers is recorded and we have no problems with that. So, what is wrong if they serve relevant ads based on all the information they already have about me? At the end of the day; behavioral ads are inevitable and I won’t mind it until they leak data (just like AOL or some other way).

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