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A-Joost-Ments!

Joost, the online video service, is finally out of beta–kind of–with the release of its 1.0 software to anyone who cares to download it and a redesign of both its Web page and search on the service.

joost

The broadband peer-to-peer Internet service, which is trying to popularize a television experience on the Web by providing professionally produced content–complete with network television shows–will remain in beta, although you no longer have to be invited to join.

Presumably, kazillions will now sign up. Or not!

Those who were invited and already using it now get a better interface and a way to find shows that seems more intuitive (the old carousel approach was plainly confusing, so let’s just forget it ever happened).

It will also open its API for third-party apps–in other words, widgetmania continues unabated!

We are no Walt Mossberg, but found the pre-beta version a bit buggy and often annoying, so this is an improvement. Now, bring us more programming we like (and, um, not more of investor CBS’s gross-me-out “CSI”)!

Joost, founded by the founders of the Skype online phone service, is backed by some big players–such as Sequoia Capital and Index Ventures–to the tune of $45 million in funding.

And it also nabbed a popular Silicon Valley player, Mike Volpi, as its CEO.

Here’s a video interview with Volpi, in two parts (Part 1 and Part 2), which I did on a recent trip to Los Angeles, where he was visiting in the vain hope that Hollywood types might suddenly realize the kids love this crazy Internet thing.

Also included is a video I made at Joost’s party in Burbank in June for those same ungrateful entertainment folks.

Comments

  1. It does seem a little better, though still choppy, even with my office’s T1 line.

    And I don’t like this “commercial break” thing. I think I sat through two T-Moble 15 or 30 second spots in 10 minutes. That doesn’t fly.

    Posted by Nate Westheimer at October 1st, 2007 at 8:23 am
  2. Hmm, we will check it out! But they do have to have ads. All that Joost danish doesn’t pay for itself! Especially now that that founder got the boot from Skype!

    Posted by Kara Swisher at October 1st, 2007 at 1:09 pm

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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