A Thanksgiving Cranberry Massacre!
by Kara Swisher
Posted on November 22, 2007 at 10:19 AM PT
Sure, you feel a little guilty about offing that turkey today, but did you ever think about the agonizing death-by-Cuisinart of the cranberries?
Once you watch the warped Thanksgiving video “Sendables”–a must-see showing below (click on through the blank screen and it will start playing)–from the online content creators over at JibJab Media, you’ll never look at that side dish the same again.
Happy Thanksgiving!
The Venice, Calif.-based company, which vaunted to fame several years ago with its viral hit, “This Land,” recently launched its Sendables product.
It is aimed at the $85 million online greeting-card business dominated by American Greetings and also cheesy “social expression” products (think animated smiley faces) that actually garner substantial revenue.
Sendables offers a range of these higher quality eCards for sale from 50 cents to $3 for all sorts of occasions, along with videos too, many of which are really good examples of simple online content that works perfectly for the medium.
Gregg Spiridellis and his brother Evan started JibJab together in 1999 to try to break the online content code. Here’s a video interview I did recently during a visit I had with Gregg recently at their Los Angeles offices:
Comments
http://www.Drewryonline.net
It’s always amazing how the little people get together, especially family member and start up the next biggest dot com million dollar site. I’m loving it…:-)
Posted by Shawn Drewry at November 23rd, 2007 at 9:54 amGregg’s number crunching right at the end of his interview is devastatingly true. At this bleeding edge time in online video there remains a large imbalance between production costs and the resulting (and near impossible to achieve) profit resulting from it. I can live with high risk but the “high reward” that is supposed to be there is still largely absent!
Posted by Jeff Bach at November 26th, 2007 at 9:45 amJeff Bach
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