Well, you’re really standing out on a creative limb here. Facebook surely was the most under-reported business-tech story of the year.

Yup, you’ve figured out blogging all right. (1) Pick a popular topic; (2) Write self-indulgent posts about joining the revolution; (3) Attracting intelligent people to write comments to your blg posts; (4) Making a higher priority to write *new* posts instead of responding directly to those comments. (and, of course, 5, stroke the A-List.)

For instance, you’re hardly a lone gun out there in cyberspace policing the big bad digital world. You’re working for Rupert Murdoch’s Dow Jones, which makes you part of the mainstream media, like it or not.

What’s more, while the web may have the potential for stories that snowball in the way that you describe, these tend to be obsessive niche stories–items that have legs among a select crew of people who read a select group of sites and comment on each other’s posts. Tech stories reach the tech heads. Political stories reach political domes. But what about all the rest of us? The web may broaden the sweep of stories for those in the know, but it can narrow their reach.

So: you’re certainly entitled to enjoy the joyous online fray more than the quietly desperate newspaper life. But I don’t think the medium has become the message just yet.