Advertising, of Course! Not.
by Kara Swisher
Posted on April 25, 2008 at 12:02 AM PT
Here is a BoomTown video rant on online advertising, which I spewed at a Web 2.0 Expo Web2Open event I did Wednesday.
I am talking quickly since it was a “speed-Q&A” session, where five of us moved from table to table and quickly answered questions shot at us from the people gathered at each.
They were split into like-minded groups–developers, designers, business types.
This video was shot on a Flip camera, the kind BoomTown uses for our own riveting videos, by tech writer David Spark.
Excuse the mysterious Ray-Ban look–the shades are prescription and I left my regular glasses at home. (Also, I was trying to avoid intimacy in this speed Q&A thing!)
Here Spark is asking me about my bête noire in the Web 2.0 space–lack of specifics about monetization.
I always get annoyed by the same stock explanation from entrepreneurs when I ask about it: “Advertising, of course.” But when I then ask for more detail and actual results, that’s where things always get a little fuzzy.
I also talk about the need for Web 2.0 wunderkinds to be scrutinized just the same as any business leader, rather than worshipped by a slavish press.
Hence, my rant:
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Comments
That was certainly some rant, but you are saying what a lot of think, we are just a bit more circumspect in public.
I was at the “Design and UI” table and I have to say that your comments were probably some of the most engaging of the participants.
If you were a stock analyst I suspect your candor would get you fired.
Posted by Alex Tolley at April 26th, 2008 at 7:26 am