Comments on: Martha Stewart Living Omnimedia's Wenda Harris Millard Speaks! http://kara.allthingsd.com/20080701/martha-stewart-living-omnimedias-wenda-harris-millard-speaks/ Mon, 23 Nov 2009 11:31:55 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Digital Management Musical Chairs: The Tooth-Free Edition | Kara Swisher | BoomTown | AllThingsD http://kara.allthingsd.com/20080701/martha-stewart-living-omnimedias-wenda-harris-millard-speaks/#comment-16418 Digital Management Musical Chairs: The Tooth-Free Edition | Kara Swisher | BoomTown | AllThingsD Tue, 08 Sep 2009 13:31:19 +0000 http://kara.allthingsd.com/?p=2261#comment-16418 [...] Yahoo, Coleman sparked with former advertising sales head Wenda Harris Millard, whom he ousted. She went onto Martha Stewart Living Omnimedia (MSO) and left there this spring for the Media Link [...] [...] Yahoo, Coleman sparked with former advertising sales head Wenda Harris Millard, whom he ousted. She went onto Martha Stewart Living Omnimedia (MSO) and left there this spring for the Media Link [...]

]]> By: MySpace To Hire Millard and Also Media Link to Take Over Ad Sales; Whither Berman? [BoomTown] | UpOff.com http://kara.allthingsd.com/20080701/martha-stewart-living-omnimedias-wenda-harris-millard-speaks/#comment-15951 MySpace To Hire Millard and Also Media Link to Take Over Ad Sales; Whither Berman? [BoomTown] | UpOff.com Thu, 20 Aug 2009 18:31:46 +0000 http://kara.allthingsd.com/?p=2261#comment-15951 [...] can see a video interview that BoomTown did with Millard a year ago below, when she was still at [...] [...] can see a video interview that BoomTown did with Millard a year ago below, when she was still at [...]

]]> By: MySpace To Hire Millard and Also Media Link to Take Over Ad Sales; Whither Berman? | Kara Swisher | BoomTown | AllThingsD http://kara.allthingsd.com/20080701/martha-stewart-living-omnimedias-wenda-harris-millard-speaks/#comment-15949 MySpace To Hire Millard and Also Media Link to Take Over Ad Sales; Whither Berman? | Kara Swisher | BoomTown | AllThingsD Thu, 20 Aug 2009 18:30:47 +0000 http://kara.allthingsd.com/?p=2261#comment-15949 [...] can see a video interview that BoomTown did with Millard a year ago below, when she was still at [...] [...] can see a video interview that BoomTown did with Millard a year ago below, when she was still at [...]

]]> By: peter he http://kara.allthingsd.com/20080701/martha-stewart-living-omnimedias-wenda-harris-millard-speaks/#comment-3373 peter he Tue, 01 Jul 2008 21:46:58 +0000 http://kara.allthingsd.com/?p=2261#comment-3373 she is simply brilliant! however i have to disagree with her on the subject of online branded advertising. technology is enabler, but it is also leveling the playing field on branding.(to certain extent, google is playing a big part). ms. millard may not like it but it is the reality, because consumer behavior is different from offline to online. just look at hulu.com. it becomes a big brand right out of the gate, while it takes years for existing brands to build their brand equities. there is no difference between mslo and cooking.com (a made-up name) for online consumers, if both can deliver the same content. so verticalization of content is the key for ms. millard. she is simply brilliant! however i have to disagree with her on the subject of online branded advertising. technology is enabler, but it is also leveling the playing field on branding.(to certain extent, google is playing a big part). ms. millard may not like it but it is the reality, because consumer behavior is different from offline to online. just look at hulu.com. it becomes a big brand right out of the gate, while it takes years for existing brands to build their brand equities. there is no difference between mslo and cooking.com (a made-up name) for online consumers, if both can deliver the same content. so verticalization of content is the key for ms. millard.

]]> By: Steve Baldwin http://kara.allthingsd.com/20080701/martha-stewart-living-omnimedias-wenda-harris-millard-speaks/#comment-3371 Steve Baldwin Tue, 01 Jul 2008 17:02:58 +0000 http://kara.allthingsd.com/?p=2261#comment-3371 Much as I believe that Ms. Millard knows display advertising, and more importantly, knows how to sell display advertising by speaking the language favored by big brands and by engaging in the social customs favored by Madison Avenue (remember, she had her own Yahoo-sponsored table at 21!), I think history will judge her as one whose influence was precisely the wrong one at a critical time for Yahoo -- a time when it still had a chance to compete with Google in search. Sorry, Ms. Millard. Call it pork bellies, commoditization, a brand-unfriendly DR channel, or a medium ruled by math wonks. Beat search up any way you want, minimize its importance (except as an integrating technology for display), but one can't escape the realization that Yahoo blew it with search, and that this central failure is at the root of its current state, which can only be characterized as one of complete capitulation. Much as I believe that Ms. Millard knows display advertising, and more importantly, knows how to sell display advertising by speaking the language favored by big brands and by engaging in the social customs favored by Madison Avenue (remember, she had her own Yahoo-sponsored table at 21!), I think history will judge her as one whose influence was precisely the wrong one at a critical time for Yahoo — a time when it still had a chance to compete with Google in search.

Sorry, Ms. Millard. Call it pork bellies, commoditization, a brand-unfriendly DR channel, or a medium ruled by math wonks. Beat search up any way you want, minimize its importance (except as an integrating technology for display), but one can’t escape the realization that Yahoo blew it with search, and that this central failure is at the root of its current state, which can only be characterized as one of complete capitulation.

]]>