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The iPhone Review? The Really Big News Is Walt’s Fancy Suit!

While Walt Mossberg’s review of Apple’s (AAPL) latest version of the 3G iPhone is getting all the buzz after it appeared last night, BoomTown is more riveted to the ad next to it showing my longtime partner in a very natty suit and tie (pictured below).

Oh, I have seen a suit on the typically more casually dressed Walt before–at my wedding and when Walt got a big award from Columbia University recently. But we really like the photo of him in what looks like a James Bondish Brioni in the ad for his debut this week on the Fox Business News.

He had previously appeared weekly on CNBC, which has a deal with The Wall Street Journal for appearances by reporters.

(Fox Business is owned by News Corp., which also owns The Journal and this site.)

Walt will be appearing now every Thursday at 11:30 a.m. ET on Fox Business, but will also appear tomorrow at the same time to talk about the newest iPhone.

In the review, Walt gave the new device a thumbs up, although with some caveats.

He wrote:

Bottom line: If you’ve been waiting to buy an iPhone until it dropped in price, or ran on faster cell networks, you might want to take the plunge, if you can live with the higher service costs and the weaker battery life. The same goes for those with existing iPhones who love the device but crave faster cellular data speeds. But if you already own an iPhone, and can usually use Wi-Fi for data, you probably should hold off and get the free software upgrade before deciding whether it’s worth getting the new hardware.”

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  • Walt in suit. So sad.

    I look forward to the day when suits and ties as as anachronistic as codpieces.
  • Dan Smith
    Funny, I think I saw the very same photo of Walt's head in a brown casual shirt. Are they manipulating the photos at Fox Business News now, just like at Fox News?
  • Phil Baker
    It's a sad day when Walt joins the same network of Sean Hannity and Bill O'Reilly.
  • Foster Huntington
    I like how they already changed the ad to show him wearing a button up...
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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

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