Comments on: AlleyCorp's Kevin Ryan Speaks! http://kara.allthingsd.com/20080716/alleycorps-kevin-ryan-speaks/ Fri, 10 Feb 2012 23:01:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dan Strickland http://kara.allthingsd.com/20080716/alleycorps-kevin-ryan-speaks/#comment-3944 Dan Strickland Fri, 08 Aug 2008 17:49:42 +0000 http://kara.allthingsd.com/?p=2359#comment-3944 I wish they would expand on their shopwiki platform. As an ecommerce executive, I can personally attest to the need for "free" CSEs or Comparison Shopping Engines that compete with Google Base! The paid CSE model, where merchants are charged a "cpc or ppc" or fee-per-click will decline in value as the U.S. economy slows even more. Additionally, no paid search model,(either shopping or ads), can ensure protection from click fraud, unless you spend countless hours analyzing the data or you are a fish and the CSE will do it for you! However, we all know the vast majority of merchants providing deals to consumer’s everyday are the small fish! This is where a company like Shopwiki can really blast off . . . I can keep writing about other ways they could profit from a free CSE business model like Google Base but I have to get back-to-work crunching my analytics data for possible click fraud clues! I wish they would expand on their shopwiki platform. As an ecommerce executive, I can personally attest to the need for “free” CSEs or Comparison Shopping Engines that compete with Google Base! The paid CSE model, where merchants are charged a “cpc or ppc” or fee-per-click will decline in value as the U.S. economy slows even more. Additionally, no paid search model,(either shopping or ads), can ensure protection from click fraud, unless you spend countless hours analyzing the data or you are a fish and the CSE will do it for you!

However, we all know the vast majority of merchants providing deals to consumer’s everyday are the small fish! This is where a company like Shopwiki can really blast off . . . I can keep writing about other ways they could profit from a free CSE business model like Google Base but I have to get back-to-work crunching my analytics data for possible click fraud clues!

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