In essence I agree with your thoughts and your coverage of this topic. Display is growing at a significant rate and both for the purposes of branding and acquisition; it therefore will have broad appeal to most brands. All search engines will need to have a solid strategy on how to integrate display into their offering, and we have seen significant improvements over the past 6 months from most of the engines. The acquisition of DoubleClick has seen Google roll out Google Ad Planner and Enhanced Online Campaigns, and Yahoo has been making great progress in video ads. We have already had a lot of success running campaigns on the Google Content Network at iCrossing.

But it isn’t just market share they are after in terms of paid and display as channels.

The convergence between all forms of paid media is undeniable, and the successful campaigns of the future will be those that tie together paid search and display. Google has already been testing video units within paid search results and search re-targeting is becoming commonplace. Even though Microsoft is not lacking in this area already, Yahoo’s acquisition of Blue Lithium in September 2007 followed by Right Media, make it a very attractive target, and I am sure all publishers and networks will have their eye on the same goal – how can we offer smarter display campaigns.

Dax

Ha. Ha. Haaaaaaaaaaaaaaaaaaaaaa.

I am not sure why some sites have a lot of comments and others do not. We do plan on adding more opportunities to socialize in the future (no, good god, we are not starting an ATD social network).

Sudddeeeeeeeee eeeeee eeeeee eeee ee e er … echo echo

That explains it.

Karrraaaaaaaaa aaaaaaa aaaaaa aaaa aaa aa a a … echo echo

Nope!

I think the reason for that is that the writers of those sites chime in on the comments and people have conversations. I don’t think it has to do with the traffic on this site.

If you came back tonight and you came back tomorrow and you had no response to your post, you may not comment next time. Sometimes you may find a couple of posts but none address yours and they don’t address each other either, its as if everyone is talking but no one is listening.

Your site has had ‘hands-down’ the best coverage on this MSFT-YHOO roadkill. Yet, I have noticed lesser sites with far inferior coverage or one’s that mostly regurgitate others story have had a very active ‘comment’ community. Is it because of the higher traffic to those sites or possibly the dumbing down / sensationalization of the issue so it resonates well?