Comments on: New Microsoft Ads Win Most Improved Award (It Wasn't Hard Though) http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/ Mon, 23 Nov 2009 13:52:19 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Ken Okel http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/#comment-4664 Ken Okel Fri, 19 Sep 2008 18:27:54 +0000 http://kara.allthingsd.com/?p=4103#comment-4664 Microsoft should have started with the new series of ads first and kept Gates and Seinfeld on the drawing board. The pair did nothing to humanize the company and instead made Microsoft an object of ridicule. In this case, I don't buy that the series was needed to re-introduce people to the company. "We make your life easier and help you do cool stuff," should be the cornerstone of the software giant's campaign. I don't know if I like the "stereotype" comment as it makes it seem like the elephant is bothered by the mosquito. Microsoft should have started with the new series of ads first and kept Gates and Seinfeld on the drawing board. The pair did nothing to humanize the company and instead made Microsoft an object of ridicule. In this case, I don’t buy that the series was needed to re-introduce people to the company.

“We make your life easier and help you do cool stuff,” should be the cornerstone of the software giant’s campaign.

I don’t know if I like the “stereotype” comment as it makes it seem like the elephant is bothered by the mosquito.

]]> By: John Mullinax http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/#comment-4661 John Mullinax Fri, 19 Sep 2008 15:15:32 +0000 http://kara.allthingsd.com/?p=4103#comment-4661 I think the first batch with Seinfeld and Gates set these up nicely -- they got people's attention and were humanizing. These build on that in way that's not about Gates or even Microsoft, but is about people and what they can do. Where the first batch was a sort of re-introduction of Microsoft through the face of Gates, this one is a re-introduction of PC users -- helping them re-imagine and proudly recognize their identity as PC users. Good stuff - a good second step that also helps make the intent of the first batch more clear. It does leave me wondering what's coming up... maybe the next step is introducing what Windows brand stands for? One comment on the post: I don't think this is the "Vista doesn't bite" campaign -- I believe that's Mojave Experiment campaign. I think the first batch with Seinfeld and Gates set these up nicely — they got people’s attention and were humanizing. These build on that in way that’s not about Gates or even Microsoft, but is about people and what they can do.

Where the first batch was a sort of re-introduction of Microsoft through the face of Gates, this one is a re-introduction of PC users — helping them re-imagine and proudly recognize their identity as PC users. Good stuff – a good second step that also helps make the intent of the first batch more clear.

It does leave me wondering what’s coming up… maybe the next step is introducing what Windows brand stands for?

One comment on the post: I don’t think this is the “Vista doesn’t bite” campaign — I believe that’s Mojave Experiment campaign.

]]> By: Dave Barnes http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/#comment-4660 Dave Barnes Fri, 19 Sep 2008 14:09:44 +0000 http://kara.allthingsd.com/?p=4103#comment-4660 As a Mac weenie, I say: "Well done Crispin Porter". Cute. My only complaint is that that they don't work with the sound off and doesn't everyone mute TV commercials? As a Mac weenie, I say: “Well done Crispin Porter”.

Cute.

My only complaint is that that they don’t work with the sound off and doesn’t everyone mute TV commercials?

]]> By: Microsoft's new "I'm a PC" ads http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/#comment-4657 Microsoft's new "I'm a PC" ads Fri, 19 Sep 2008 12:21:08 +0000 http://kara.allthingsd.com/?p=4103#comment-4657 [...] says the post-Seinfeld Microsoft’s ads are a vast improvement. She gives them a rhetorical Most Improved Award (It Wasn’t Hard Though): The message is aimed at attacking the more elitist message of Apple (AAPL) ads, which have [...] [...] says the post-Seinfeld Microsoft’s ads are a vast improvement. She gives them a rhetorical Most Improved Award (It Wasn’t Hard Though): The message is aimed at attacking the more elitist message of Apple (AAPL) ads, which have [...]

]]> By: alan wolf http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/#comment-4654 alan wolf Fri, 19 Sep 2008 12:05:16 +0000 http://kara.allthingsd.com/?p=4103#comment-4654 the seinfeld ads were atrocious!! anything has to be an improvement the seinfeld ads were atrocious!! anything has to be an improvement

]]> By: Barry Clarke http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/#comment-4653 Barry Clarke Fri, 19 Sep 2008 11:43:46 +0000 http://kara.allthingsd.com/?p=4103#comment-4653 The ads remind me of Microsoft somewhat - Stuck in a Rut! The ads remind me of Microsoft somewhat – Stuck in a Rut!

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