Apple, Apple All Around, but Not a Drop of Thinking
by Kara Swisher
Posted on October 14, 2008 at 7:13 AM PT
Hey, did you hear that Apple is launching some sort of new notebook thingamabob today?
If you didn’t, it can’t be because the Apple-product-release-hyper-hype cycle let you down.
Below, for example, is a screen grab Techmeme’s top stories early today. This list will balloon to more and more obese proportions as soon as the much-leaked rumors–a new MacBook from a single piece of godlike metal! With a sleek black border! And some secret-looking inputs to spin gold from hay at home!–about what the iconic computer maker is up to are officially confirmed or not this morning.
That you can always feel the anticipation in the air whenever Apple makes any move is, in a way, fascinating.
And the news-to-come was even boosting Apple’s shares yesterday, which have been taking a severe beating in the recent market meltdown and, before that, on false rumors of a heart attack suffered by Apple’s CEO Steve Jobs.
All seems to be forgiven from when Apple (AAPL) underwhelmed at its “Let’s Rock” event only a month back, where its ho-hum redo of its iPod line failed to live up to all the breathless excitement of its fanboys.
No matter. Next!
AllThingsD.com’s Johnny Apple-blogger John Paczkowski of Digital Daily will be there, of course, posting at the media-clogged launch, as it happens, and mightily contributing to the blog-smog that will start collecting over Cupertino, Calif., at 10 a.m. PDT.
Don’t say we didn’t warn you!
Comments
apple has trained you well. anytime the company does anything (hey, look, new ipod colors) you go rushing out to report
seriously, a new notebook from apple ain’t a big deal
why send over your reporter? it only reinforces the nonsense reporting on a non-event
Posted by Sam Harrison at October 14th, 2008 at 12:30 pmSam:
Because we are under the spell of Jobso!
No, seriously, big changes for notebooks and newsworthy even.
Posted by Kara Swisher at October 15th, 2008 at 2:06 am