Comments on: Is Social Media Killing PR? (Or Maybe Vice Versa?)

By: Recap: "Will Social Media Kill PR" Panel | PR Meets Marketing

Recap: "Will Social Media Kill PR" Panel | PR Meets Marketing — Fri, 08 Oct 2010 02:03:44 +0000

[...] Kara Swisher’s post about the [...]

By: The Social Media Stepchild | Waxing UnLyrical

The Social Media Stepchild | Waxing UnLyrical — Tue, 05 Oct 2010 11:06:30 +0000

[...] when we hear of social media adoption rates, how social media will kill PR, and how social campaigns herald the future, we need to [...]

By: 5 Posts Every PR Professional Should Read | Kyle Lacy, Social Media - Indianapolis

Mon, 04 May 2009 17:24:23 +0000

[...] 4. Is Social Media Killing PR? by Kara Swisher at All Things Digital [...]

By: marital bliss for PR and social media? « social (med!a) virgin

marital bliss for PR and social media? « social (med!a) virgin — Fri, 06 Mar 2009 21:11:09 +0000

[...] shouldn’t even be legal. High-tech aficionado Kara Swisher address this in her blog post, “Is Social Media Killing Pr? (Or Maybe Vice Versa?)”. She sheds some light about a panel she attended on the [...]

By: David H Deans

David H Deans — Sat, 15 Nov 2008 15:25:42 +0000

Kara, legacy PR thinking is killing PR, and Edelman (largest PR firm in the world) administered the first lethal injections with its manipulation of of phony blogs, and various other deceptive practices.

PR authenticity is historically built upon a foundation of jello — a typical press release contains “executive quotes” that the executive never said, and they can’t explain when asked to decipher the corporate BS.

Moreover, communications majors still graduate from college thinking that their key role is to fabricate storylines from something that’s otherwise totally un-newsworthy.

My point: the whole underlying belief system of the PR profession is obsolete in 21st Century marketing communications

By: Kara Swisher

Kara Swisher — Sat, 15 Nov 2008 02:31:29 +0000

I am still going to be as jiggly!

Just in HD!

By: Prashant Singh

Prashant Singh — Fri, 14 Nov 2008 15:09:31 +0000

thank god you bought a New Camera . it was long overdue

By: iPeter Sahaidachny

iPeter Sahaidachny — Fri, 14 Nov 2008 00:37:05 +0000

How societies have transmitted ideas for thousands of years has primarily been dominated by print based communications and now that is changing… or at the very least- leveling out a bit since the introduction of moving pictures and now with the online video explosion.

By: Sam Whitmore

Sam Whitmore — Thu, 13 Nov 2008 19:27:55 +0000

Here’s the moderator’s view: http://bit.ly/bpjZ

By: Heather Clisby

Heather Clisby — Thu, 13 Nov 2008 17:34:08 +0000

The Jeremiah fellow is 100% correct – social media demands more listening (reading?) than what we’ve been doing in the past and that is what is shaking things up. That and the idea that – gasp! – PR people might have to become part of the conversation. We can’t just hide behind pitches anymore when we are given such detailed access to a reporter’s brain – we must ENGAGE.

Also, love the new camera but agree with Ken – stand still! Or at least tell Sam to stand still.

By: Jayson Schkloven

Jayson Schkloven — Thu, 13 Nov 2008 16:31:34 +0000

As I see it, social media may be saving PR during a time when traditional publications are folding on a weekly basis. When used properly, blogs, podcasts, etc. offer clients the opportunity to have an equal, honest and unedited voice in discussions that shape their industries and impact their brands. If PR pros invest the time required to learn how to use these tools effectively, the potential for creativity is endless.

By: Ken Okel

Ken Okel — Thu, 13 Nov 2008 16:13:39 +0000

I think PR firms need to be aware of social media and use it as one of many tools. If they do things “the way they always have” then they’ll be out of business.

Good PR firms help customers with an outside perspective and help them with unexpected challenges and opportunities. Bad ones send out generic press releases.

Kara: I’m envious of your new camera. Good picture quality. Avoid sudden moves as a jumping image makes it hard to digest my breakfast.

By: adam christensen

adam christensen — Thu, 13 Nov 2008 16:01:13 +0000

I’ve been getting tired of the ranting by bloggers about how social media is killing PR, so I was heartened by your comment, “My take was that as much as things have changed, little actually has and that social media was not going to turn a weak pitch into a strong one.”

Exactly.

Good PR still has every much of a place as it used to, and bad PR is still as bad as it used to be. The only difference is that a lot of bloggers weren’t exposed to PR before, but now they are and are experiencing what reporters experienced decades ago. The PR pitch and machine.

PR, done well, has a lot of value in both traditional media and social media. PR done badly is just bad regardless of where it’s practiced.