Video, Which Already Killed the Radio Star, Is the Killer App Online for 2009
by Kara Swisher
Posted on January 6, 2009 at 6:00 AM PT
BoomTown likes charts, so here are two recent ones from comScore and Nielsen about online video usage for November of 2008.
The pair have different results. But, overall, it’s up big time, year over year (40 percent!), as viewers have really started to up their time spent watching videos on the Web and also the number of videos they watch.
Google (GOOG) property YouTube ruled, no surprise, at 40.3 percent share of videos, according to comScore, with little competition.
The next largest is a dwarf in comparison–News Corp. (NWS) unit Fox Interactive Media at 3.5 percent. (News Corp is the owner of this Web site.)
You can yammer all you like about cloud computing, but online video and its monetization is going to be the big story for 2009, because it is exactly where the audience is going.
Here are the charts (click on the images to make them larger).
And below the charts is the music video of the classic Buggles hit, “Video Killed the Radio Star”:
November 2008 comScore
November 2008 Nielsen
Buggles
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Comments
So let’s see…
12.7 billion videos viewed in November, according to comScore.
Assume 3 minutes per video. That’s 38.1 billion minutes of viewing.
Divided by 290 million Americans. That’s 131 seconds of viewing per person over an entire month.
Two minutes per person per month.
Sounds like a booming business.
Posted by michael mulvihill at January 6th, 2009 at 7:58 amM:
It’s not every American. You can do the same dopey trick about every medium. The growth is impressive, no matter how you look at it. It remains to be seen, of course, if it can be made into as high-growth a business.
Posted by Kara Swisher at January 6th, 2009 at 11:45 amI suspect that the death of the “radio star” is somewhat exaggerated. More than 90% of the 12+ population tunes in to broadcast radio every week…
Source: http://www.arbitron.com
Radio Listening Trends – Cume Rating
M-Su 6A-12M
Your point is well taken, however. The growth of Hulu and other mass-appeal services will be very strong this year; their success will only be hindered by the challenges with obtaining advertising revenue in this economic milieu.
Posted by Steve Burgess at January 6th, 2009 at 1:37 pmCome on Kara, resist the tyranny of the ‘Or’
It isn’t about cloud vs video in 2009. It is about cloud and video. In fact, I think these two things are completely connected. See predictions #1, #3, #4, and #8 on my list of Top 10 Video Predictions for 2009 – http://mashable.com/2008/12/30.....ions-2009/.
Good post!
Alex Castro
Posted by Alex Castro at January 6th, 2009 at 4:45 pmCEO
Delve Networks