Jai Ho! An Unfortunate Oscar-Winning Song (and Dance)
by Kara Swisher
Posted on February 24, 2009 at 8:00 AM PT
Despite the little-movie-that-could, “Slumdog Millionaire,” sweeping the Oscars on Sunday night, it was well-nigh impossible to find a really good online video of the amazing Bollywood-style dance routine done during the closing credits to the also award-winning song, “Jai Ho!”
(Even the Pussycat Dolls have covered the song, which loosely translates to “Victory.”)
Unfortunately, the A.R. Rahman tune (two well-deserved Oscars for him!) in the catchy song-and-dance number seemed to be subject to takedowns all over the Web just when it probably was a good time to put it out and generate even more box office buzz for “Slumdog.”
Why? Well, as you can see below from the video mashup on Dailymotion that I finally found, it perfectly communicates the infectious mood of the movie:
Comments
Kara, its available on YouTube, at least for now –
Posted by Media Yogi at February 24th, 2009 at 7:49 pmhttp://www.youtube.com/watch?v=ZC3QNyEuBgY
Thanks! Not the best copy, and I am flummoxed why the studio has not put it up to show or even to buy.
Posted by Kara Swisher at February 24th, 2009 at 8:20 pmYes. I’m amazed that the production company is not putting out hi-quality videos of these songs as promotions. Most Hindi (aka Bollywood) release songs on YouTube few weeks prior to movie release to generate demand.
Posted by Media Yogi at February 24th, 2009 at 10:26 pm