Ellis Gets Sales Promotion at AOL’s Platform-A
by Kara Swisher
Posted on April 8, 2009 at 5:30 AM PT
More moving of the chairs at AOL’s Platform-A.
The Time Warner (TWX) online unit will announce today that Mark Ellis has been promoted to EVP of sales at the advertising division.
He will lead Platform-A’s digital ad sales, sources said, including premium efforts at AOL’s MediaGlow content unit and for its third-party ad network.
It is all part of extensive management reorganization being done by Platform-A President Greg Coleman, former sales head at Yahoo (YHOO).
New CEO and Chairman Tim Armstrong started yesterday and told staff in a memo that even more change was coming, as part of a 100-day effort to evaluate how to revive the online company.
Ellis has been at AOL for a while, most recently as SVP of vertical and product sales. Previously, he worked at sports marketing company IMG, at Quokka Sports, a sports Web site and at Time Inc. as publisher of Time Inc. New Media.
