Comments on: Exclusive: Yahoo Working on Major Brand Overhaul (Pretty Please, No More Yodeling!)

By: lucky zhu

lucky zhu — Thu, 12 Nov 2009 06:56:13 +0000

Well, that could depend on how well its upcoming branding campaign works or not, which must also be based on the product and business strategy Bartz settles on in her rejiggering of Yahoo.

By: Finance Geek » Yahoo Hires A New Agency, Tells Ogilvy ‘It’s Not Y!ou,’

Tue, 20 Oct 2009 15:57:58 +0000

[...] Yahoo has hired Omnicom Group (OMC) agency Goodby, Silverstein & Partners to lead its creative, advertising, digital marketing and strategic planning. Previously, those were WPP (WPPGY) agency Ogilvy & Mather’s responsibilities. [...]

By: Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization. « Tech7.Net

Tue, 20 Oct 2009 07:45:05 +0000

[...] Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather, a unit of the WPP Group [...]

By: Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for its Ongoing Brand Revitalization | Kara Swisher | BoomTown | AllThingsD

Tue, 20 Oct 2009 01:04:40 +0000

[...] Until now, the top job of goosing Yahoo’s image as part of a recently launched $100 million marketing push has been helmed by Ogilvy & Mather. [...]

By: Stock Stronger as Yahoo Preps to Report Next Week–But Employee Departures (and Return of Yodeling!) Rattle | Kara Swisher | BoomTown | AllThingsD

Wed, 14 Oct 2009 07:40:19 +0000

[...] worst of all, there seems to be nothing Yahoo can do to stifle its proclivity to yodel, which I begged Yahoo execs to forgo in its recent $100 million “It’s Y!ou” marketing [...]

By: Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter | Kara Swisher | BoomTown | AllThingsD

Sun, 13 Sep 2009 19:00:36 +0000

[...] Sources also noted that Yahoo is likely to stick to its plan to push the idea of “your home on the Web” to consumers, which I had previously posted about earlier this summer. [...]

By: Microsoft-Yahoo Deal: Potential Game-Changer | Kara Swisher | BoomTown | AllThingsD

Tue, 28 Jul 2009 17:22:23 +0000

[...] the new update of the home page and a renewed marketing push will surely improve that, Yahoo has to once and for all figure out its core goals–which I [...]

By: The Yahoo-Microsoft Deal: Tick, Tick, Tick…Boom? [BoomTown] | UpOff.com

The Yahoo-Microsoft Deal: Tick, Tick, Tick…Boom? [BoomTown] | UpOff.com — Tue, 28 Jul 2009 12:11:01 +0000

[...] the new update of the home page and a renewed marketing push will surely improve that, Yahoo has to once and for all figure out its core goals–which I [...]

By: » Yahoo’s Extreme Makeover Confirmed with the Hiring of a New Global Marketing Exec [BoomTown] True HelloWorld Story

Fri, 10 Jul 2009 18:39:48 +0000

[...] week, BoomTown posted a detailed piece on Yahoo’s plans for a massive rebranding and marketing push, which included the hiring of outside consultant Penny Baldwin (pictured here), who was a former [...]

By: BoomTown’s Favorite Leaked Yahoo Internal Memo Ever: New PR Head Eric Brown Says Hello (and More)! | Kara Swisher | BoomTown | AllThingsD

Wed, 08 Jul 2009 00:58:35 +0000

[...] whole marketing organization is undergoing a rejiggering under Steele, including a major brand overhaul. Along with Brown, she also recently hired Penny [...]

By: The Lifecycle of the CMO

The Lifecycle of the CMO — Thu, 02 Jul 2009 13:25:13 +0000

[...] Yahoo will debut new branding in the fall, courtesy of a newly-hired CMO. Futurelab has an interesting take on how what most marketing execs do: burn through media money and leave. She has a newly hired coterie of her favorite branding gurus. There’s nothing surprising about this news: one of the first things new top marketers usually do is hire new vendors to reinvigorate or change the brand. It’s what they do. [...]

By: Yahoo set to rebrand « Interface Blog

Yahoo set to rebrand « Interface Blog — Wed, 01 Jul 2009 11:54:44 +0000

[...] week, BoomTown posted a detailed piece on Yahoo’s plans for a massive rebranding and marketing push, which included the hiring of outside consultant Penny Baldwin, who was a former top exec at Young [...]

By: Yahoo’s Extreme Makeover Confirmed with the Hiring of a New Global Marketing Exec [BoomTown] | UpOff.com

Wed, 01 Jul 2009 10:51:47 +0000

By: Yahoo’s Extreme Makeover Confirmed with the Hiring of a New Global Marketing Exec | Kara Swisher | BoomTown | AllThingsD

Wed, 01 Jul 2009 10:20:44 +0000

By: Paid Content : Industry Moves: Yahoo Hires Top Branding Officer

Paid Content : Industry Moves: Yahoo Hires Top Branding Officer — Wed, 01 Jul 2009 01:18:24 +0000

[...] to fill the new position of senior vice president of brand management. Kara Swisher of AllThingsD reported last week that Baldwin had been hired as an outside consultant along with brand consulting firm [...]