Palm Pre Commercial Keeps Mirroring the Ladies
by Kara Swisher
Posted on July 15, 2009 at 5:05 AM PT
At the seventh D: All Things Digital conference in May, in an onstage interview, Palm’s major investor, Roger McNamee, and I got into a minor tussle over the mirror on the back of the just-launched Pre smartphone and his assertion that the ladies in particular would love it.
Take that, reflectively-challenged Apple (AAPL) iPhone!
Here is a picture of McNamee at D7, talking about the mirror, and here’s the partial transcript of the exchange:
MR. MCNAMEE: It has a mirror on the back. Remember, there has never been a smart phone designed for the needs of women before.
MS. SWISHER: Wait, wait. Women need mirrors more than, say, you?
MR. MCNAMEE: No, I am saying if you have the opportunity to stick a mirror on here, why wouldn’t you do it? If you are making it for 25- to 40-year-old nerds, you would have put a black thing back here. But we are sitting here going, “Look, it costs nothing. Why don’t we do it because you know what, people actually do need mirrors from time to time.”
Later, I joked, “Nice, Roger. Perhaps someday it will include a blow dryer as well,” and McNamee tried mightily to poll the crowd to see if I was being too politically correct for questioning his–oh, that crazy Roger!–borderline kooky mirror-as-innovation theory.
All in good fun!
In any case, Palm (PALM) is certainly not backing away from the female demographic with its latest television commercial, which features an unusually pale woman with a sing-song and vaguely creepy voice.
Rather than hawking a Silicon Valley nifty gadget, it feels more like a perfume advertisement or one for a new shampoo that promises lustrous locks.
All the better to look good in a mirror, presumably.
Here’s the new commercial, as well as a similar one from June, which feels like an ad for yoga clothes (and below it is a video of the full interview–including the mirror debate–with McNamee and also Palm Chairman and CEO Jon Rubinstein):
Comments
Bing. Bing.
HUGE mistake using that word.
Posted by Dave Barnes at July 15th, 2009 at 7:44 amWell when I’m driving to work, it’s not men who are staring into their rear view mirrors, applying eyeliner and lipstick when they should be paying attention to traffic ….
Posted by Jim Peters at July 15th, 2009 at 9:43 amNo, Jim, they are too busy talking to pay attention.
Posted by Kara Swisher at July 15th, 2009 at 12:53 pmHowever you feel about the comment about the mirror, it doesn’t change the fact that the mirror on the pre is awful(I do own a pre). Looking into it is the same as a funhouse mirror(horrible quality) and in my case, the sliding of the keyboard has placed a nice big scratch on the mirror.
Posted by Jeff Dame at July 17th, 2009 at 10:32 amI’m with you Kara, the mirror comment was really offensive, and Jim Peters’ comment on this site was even more so. You go girl.
Posted by Madeline Wall at July 30th, 2009 at 6:32 pm