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Complete Coverage: Yahoo-Microsoft Deal

by Kara Swisher
Posted on July 29, 2009 at 8:13 AM PT

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After months of speculation, interviews and statements to the contrary, Microsoft and Yahoo have finally reached a deal. Details of the story are still emerging, so for your reading convenience, BoomTown’s full coverage is below:

Complete Coverage

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  • Excellent Article but i still feel Bing Lijit Google Ice Rocket have all found their Niches's Google never reacts quickly they seem to take a scientific cautious approach to change and have done a great job of Branding !
  • shanmuha rajan
    "While Yahoo has always had decent traffic volume, their PPC tools have been sub-par. A clunky interface combined with the lack of an offline editor have resulted in a huge barrier to entry for those wanting to do PPC with Yahoo," said Melissa Mackey, online marketing manager at Fluency Media. "On the other hand, Microsoft's PPC tools are extremely robust – more so than even Google's in many ways. However, the lack of traffic volume has historically meant that relatively few advertisers choose to bother with adCenter."
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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

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