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A BoomTown Contest: Let’s Figure Out a Name for the New Apple Tablet! (Not That Steve Jobs Cares What We Think!)

contest

With the spate of recent rants about all that’s wrong with Apple–although I will admit it is mildly amusing to read all the labored recountings of the longtime devotion from ex-fanboys, followed by the scales falling off the eyes to be quickly replaced by crocodile tears–BoomTown wonders exactly when the bizarre emotional connection some have with the computer company is going to end.

Well, never, I guess, because then it wouldn’t be the cult it is, would it?

And anyway, the pendulum will swing once again, and soon, to favor Apple (AAPL) once the drumbeat gets even louder on the wildly different rumors about the new tablet device that many are predicting will be delivered from on high sometime by–in the most likely and juicily dramatic scenario–CEO Steve Jobs.

Since it is Apple, who knows what they are up to and when?

But, in the interests of relieving boredom, I suggest we move on from the dead-horse issue of the Google (GOOG) Voice app–including the breathless anticipation of a new “war” between Jobs and Google CEO Eric Schmidt, a relationship that moved from bromance to frenemies to one of those lady-fights from “Dynasty” pretty quickly–to more enjoyable late-August frivolities.

Like trying to guess the name that Jobs will ultimately bestow on the tablet.

Here are my thoughts on the various possibilities:

iTablet: This seems the most likely name since it is simple, descriptive and sounds kind of catchy.

Apple always seems to go for the most obvious names and this is certainly it.

The downside is that it also sounds a little medical, like something you might take for indigestion.

But, I am sure some cute commercials will solve that acid reflux pronto.

iPad: Maybe it’s just me, but this sounds like some sort of feminine product.

Except in a scary way.

And iPad Touch, as some have suggested, is much, much worse.

I know the idea is that it is a pad-like device, but it also calls to mind a pad of paper, which feels really old too.

iBooklet: Don’t laugh. Okay, do.

But, it is not the worst idea to take an existing successful product and extend from it.

While the iBook is aimed at the less expensive computer buyers, the new tablet device seems to be a less expensive product for those who spend a mint on other Apple offerings.

iAmnotanetbook: Too long?

iAmakindlekiller: Too obvious?

iWillcallitwhateverthe#@*&ilike: Too much Jobs-channeling?

Whatever Apple does end up calling the innovative new product–which I am already in line to buy–it’s certain to be covered more than, say, critically important national and international issues, such as the health care debate.

So, until this one more thing debuts, perhaps the best name for it will be the most obvious of all: iHype.

Comments

  1. i’d call it an iNOTBOOK, as opposed to NETBOOK ;p

    Posted by park nunya at August 10th, 2009 at 7:06 am
  2. iWant.

    Posted by Eric Welch at August 10th, 2009 at 8:31 am
  3. To start with the obvious, the iPod begat the iPod touch (lack of capitalization Apple’s idea, not mine), so it would seem to make sense that the MacBook might beget the MacBook touch, which would certainly explain the recent rebranding of all MacBooks as MacBook Pros (should that be capitalized or not?)

    On the silly side, with apologies to Arrington, I kinda like iWillEatTheCrunchBookForLunch.

    Posted by Todd Jonz at August 10th, 2009 at 10:51 am
  4. I like iWonderpad as it leaves the door open for all those Apple surprises

    Posted by Jim Kimball at August 10th, 2009 at 11:17 am
  5. I was going to suggest MacBook Touch but Todd beat me to it. Or maybe just MacBook for simplicity.

    They could revive one of the old Fingerworks product names, like iGesture Pad or TouchStream.

    Posted by Kevin Arthur at August 10th, 2009 at 12:44 pm
  6. iTouch
    MacBook Touch
    iCandy
    Well, may be not iCandy :)

    Posted by sreeni paidi at August 10th, 2009 at 12:45 pm
  7. How about tApplet?

    Posted by Tom May at August 10th, 2009 at 2:22 pm
  8. iSlate: the education edition.

    Posted by Neil Anderson at August 10th, 2009 at 5:22 pm
  9. iTab?

    Posted by Jim Kimball at August 11th, 2009 at 9:12 am

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Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

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