Kara Swisher

Recent Posts by Kara Swisher

Fancy Bar Graphs of the Week: Zero Surprise–the Youngs Love New Media More Than the Olds


Every week, BoomTown is calling all those who make cool graphs, charts and stats done prettily about tech to send them to me pronto.

I am–truth be told–a secret stats fanatic. A bargraphaholic. Yes, even a closet pie-charter.

The last set of data I posted was a comparison of the share and consumer loyalty of the three big search engines–Microsoft (MSFT), Yahoo (YHOO) and, of course, Google (GOOG).

This week, in its annual survey of consumer technology attitudes and adoption, titled “The State of Consumers and Technology,” Forrester Research found that…wait for it, wait for it…the kids love the Internet!

As you can see in the chart labeled 4-1 below (click on the image to make it larger), new media beat traditional media for consumers younger than 40 years old, in terms of hours spent.

Still, the under-40 group also use traditional media, through both online and television channels, as you can see in the chart labeled 4-2, although TV is the most likely way everyone accesses most big-media offerings.

Well, except the Weather Channel, which leads in “cross-channel media use,” which means it is doing swimmingly in diversifying its distribution.

Lastly, in the 4-3 chart, as with the first chart, while Web sites like News Corp. (NWS) social networking site MySpace and its rival Facebook show up on the 10 most regularly consumed channels for the youngs, the olds are still mostly chomping on networks, newspapers and cable.

In other words, traditional media’s demographic is the group more likely to die first! But at least they’re loyal!