Should those that have captures the “youngs” now adapt in order to keep them, or just let them fall out of their user base to be replaced by new “youngs”. Similarly, should those entities that have capture the “olds” just sit and wait for people to age into their user base, or try and expand to capture younger users as well.

There is value in specialization and trying to be all things to all people can backfire. International organizations are letting their Chinese branches be run by people over there etc.

Facebook (for example) is at risk in trying to be a single unified presence, while “Murdock Inc.” has a dozen(?) properties that don’t even talk to each other.

I think the solution is somewhere in-between.