Fancy Charts of the Week: Mobile App Loyalty–“They Use or You Lose”
by Kara Swisher
Posted on September 28, 2009 at 7:30 AM PT
This week, BoomTown has found an interesting chart to peruse about the loyalty people have for their smart-phone apps.
The takeaway for developers: Try to stay in Quadrant I!
In other words, Sally-Field-at-the-Oscars territory–it’s where they love you, they really love you.
To grok this, you’ll need to view the two charts below from Flurry Analytics, a mobile analytics and monetization tools start-up in San Francisco, from a blog post titled “Mobile Apps: Models, Money and Loyalty.”
Flurry used a sample size of 2,000 live applications and 200 million user sessions on the IPhone and iPod touch from Apple (AAPL), Google (GOOG) Android, Blackberry from Research in Motion (RIMM), and other platforms.
In Quadrant I are reference, news, and weather apps, which are frequently accessed and retained longer.
Quadrant IV is also good, with high retention rates–education, social networking, medical–but less frequent weekly use.
Here are the charts (click on them to make them larger):
Comments
Kara. I think this chart is really interesting and have tried to analyse it somewhat on my blog. Hopefully you might find it interesting and would like to hear your thoughts on my brief analysis. Matt
http://digigen.co.uk
Posted by matt bamford-bowes at September 30th, 2009 at 4:10 am