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While Fanboys Breathlessly Await Steve Jobs’s Apple iTab, They Should Probably Thank Bill Gates Too

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Way back in the fall of 2001, when BoomTown was but a less-aged version of myself, I attended a keynote speech at the now-defunct Comdex show in Las Vegas, where Microsoft Chairman Bill Gates continued to bang the drum for one of his long-running obsessions: The tablet computer.

“The tablet takes cutting-edge PC technology and makes it available whenever you want it, which is why I’m already using a tablet as my everyday computer,” Gates said at the time to the audience gathered at the MGM Grand Garden Arena. “It’s a PC that is virtually without limits and within five years I predict it will be the most popular form of PC sold in America.”

Well, that did not happen.

But Gates did keep his promise about using a tablet–he kept on doing so and also harping on the topic all the time, with Microsoft even releasing a giant tabletop Surface several years ago and supporting multitouch in the coming Windows 7.

I recall Gates talking about the idea of how important the tablet is on innumerable occasions, more than any single concept I can recall.

It is ironic, then, that all the hype has suddenly and firmly coalesced around the particulars of the tablet that Apple (AAPL) will be unveiling in the coming months.

And now that CEO Steve Jobs is back fine-tuning the whole shebang, the obsession has moved into overdrive, punctuated only by endless stories about every single new app for the iPhone and fights over some of those new apps for the iPhone.

It’s a complete aside, but how ironic is it that Apple has somehow managed to make Google (GOOG)–the Skynet of the Internet–seem like a victim over this Google Voice shrillathon?

Back to the Apple tablet, which is playbook hype for iconic computer giant.

Besides being a secret project everyone in Silicon Valley seems to know about, the coming device is enjoying full-on breathless reportage of every single possible button and every possible feature, with every single bit of functionality parsed, dissected, masticated and spat back out.

But let’s be honest–in the end, this Apple tablet is probably going to be some kind of giant, sleeker, more glorified and doubtlessly niftier version of the iPod touch, called the iTab or the iPad or the iAmSoCoolAren’tI?, at three times the price.

Now, as it turns out, Microsoft (MSFT) is also at work on a table device, this time called the Courier.

This development became known recently after a demo video of it in use was somehow “leaked”–three guesses about which software giant in Redmond, Wash., put that out, and the first two don’t count!–to Gizmodo.

It seems to be some kind of tablet mixed with a journal mixed with a day planner, with a hinged two-page look. Digital writing and a stylus are involved, but also lots of touchscreen action.

Well, I say, good for Microsoft, and perhaps for Gates, who has now mostly disengaged himself from the day-to-day particulars of the behemoth he built, including the Courier.

Nonetheless, in all likelihood, Apple will still garner the most buzz in this tablet faceoff and will, more than likely, sell more.

A delicious irony, given that in their fascinating and long-running rivalry, it has usually been Jobs playing the hopeless dreamer and Gates the one who makes bank from the dreams of others.

No longer, which should make this round between Microsoft and Apple the most interesting of all.

Speaking of dreaming of dreams, it is always a good time to post the video of Susan Boyle singing “I Dreamed a Dream”:

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  • Mike Lane
    Oh please, spare us. We have nothing to thank Bill Gates for. His tablet has been a total flop because MSFT has a real problem with execution, integration, reliability, ease of use, etc. etc. etc. Further, Apple was way ahead of the curve in this space with the Newton. They were just too far ahead of their time. The same can't be said for Bill and his lackluster team - can you say Vista?
  • Ashok Khosla
    This is not the whole truth.

    Jerrold Kaplan formed Go Computing - the first pen-based computing company. This was just as Windows 3 was getting off the ground - the publicity surrounding go, the fact that Bill Campbell, the highly-successful hi-tech exec became their CEO, and the general developer enthusiasm threatened Microsoft at a crucial time.

    Microsoft pulled out all the stops - claiming they had a tablet os (vaporware) and engaging in every nasty practice it could think of to shutdown Go. I knew the product manager of the "tablet computing" project. His biz plan consisted of two words "Kill Go".

    Kaplan sued MS afterwards, but it was too little too late.

    So don't go patting Bill on the back.
  • Doesn't Susan Boyle look a lot like Terry Jones used to when he played a middle aged British housewife?

    I've heard Bill Gates is trying to get an autographed original of the Ten Commandments. That may have something to do with his tablet obsession. So far he's only been able to get 5-10, but as that where the signature is the other half will be hard to verify.

    Apple and Microsoft have this in common: They both tried tablet computing too soon.

    It may STILL be too soon.

    Some problems I can think of:

    Readability in all light conditions. OLPC and a couple others have somewhat solved this. But a device your going to carry around constantly must be readable in sunlight and other not-ideal conditions.

    Anyone using this as their primary computer is doing a lot of consuming and not so much creating. Will they ever be able to make these things act as a keyboard? I don't care about handwriting recognition. I can type faster and HATE handwriting. Microsoft has shown in their hilarious demo the sad state of voice recognition... I think it went something kill "Kill my aunt NOW".

    Finally touch screens get scratched, and smudged, and broken and some people have a lot of trouble wt the digital gymnastics of cut-and-paste, even when the OS providers get around to providing such capabilities.

    I think this is a game of chicken, with everyone afraid to go first, because those who already went first, got killed.

    Meanwhile Sony and Amazon have pretty good readers that could easily be made to browse the web, play music, and download specialized content. Oh, wait they already do that. Now if Sony or Amazon or someone else would just make them do it a little bit better, we could increment our way to the perfect tablet PC. No need to search for the Holy Grail.
  • Ken Cheng
    How about a shout out to John Scully then, since we are handing out thanks, for introducing us to the Knowledge Navigator in 1987?

    http://www.youtube.com/watch?v=QhrMRPpxl0c
  • Mentioning the Xerox PARC connection is kind of like beating a dead horse (who came up with that analogy?) But this quote from Andy Hertzfeld on the Folklore website about Steve Jobs confronting Bill Gates about the original Microsoft Word UI seems apropos. (http://preview.tinyurl.com/2t6wv)

    Gates' response

    "Well, Steve, I think there's more than one way of looking at it. I think it's more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it."
  • Fred Hamranhansenhansen
    > "Well, Steve, I think there's more than one way
    > of looking at it. I think it's more like we both
    > had this rich neighbor named Xerox and I broke
    > into his house to steal the TV set and found out
    > that you had already stolen it."

    The problem with this is that Apple didn't steal anything from Xerox PARC. Apple paid for it all. In exchange for the PARC research, Xerox got part ownership of Apple, which was still a private company. When Apple later went public in a huge IPO, Xerox made a ton of money. And the people from PARC who had done the research went over to Apple to continue their work. So the GUI project essentially moved from a research phase at Xerox PARC to a commercial product phase at Xerox/Apple.

    To use the Bill Gates metaphor: two neighbors named Apple and Xerox went into business together to make a TV and Bill Gates broke in and stole it.
  • Sam Harrison
    execution is everything...ideas are cheap
  • Fred Hamranhansenhansen
    The main problem I have with this is that the Bill Gates tablet is the Apple Newton from 1992-1998 cloned on the PC in 2001. Should Apple say "hey Bill, thanks for cloning the Newton!"

    Secondly, the iPhone/iPod line is not at all like the tablet PC or Newton. Not just in functionality and design, but in use cases and in sales and popularity. Most people would not even consider them both to be the same kind of device. Calling them both "tablets" is just semantics.

    Finally, if Bill Gates had never fallen in love with his clone of the Newton, how would that have prevented Apple from creating iPhone and iPhone OS and iPod touch and forthcoming larger devices? How would those devices be different? I don't see anything in iPhone that is tablet PC -inspired. There is more drawn from pro music software, which for a long time has featured virtual recreations of physical devices like reverbs and EQ's and synthesizers, including all the knobs and sliders and so on, and their distinctive looks and sounds. However we have had to interact with the virtual devices by dragging a cursor around. With iPhone, Apple solved that problem so you can actually turn knobs, slide sliders, click buttons, and the virtual devices are now as good as the real thing. That is more important than the fact you can hold both iPhone and tablet PC in your left hand and activate it with your right. Clipboards can do that.
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Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

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