Comments on: Microsoft-Yahoo Deal Regulatory Update: "Eh"

By: Liveblogging Yahoo’s Third-Quarter Conference Call: Bartz "Came Down With Something," and CFO Carries On (and On and On and On) « Tech7.Net

Wed, 21 Oct 2009 20:11:02 +0000

[...] pm: Morse also gave a quick update about the search and online advertising partnership Yahoo has struck with Microsoft [...]

By: Liveblogging Yahoo Third-Quarter Conference Call: Bartz “Came Down With Something,” and CFO Carries on (and on and on and on) | Kara Swisher | BoomTown | AllThingsD

Wed, 21 Oct 2009 11:16:41 +0000

[...] pm: Morse also gave a quick update about the search and online advertising partnership Yahoo has struck with Microsoft [...]

By: Yahoo Earnings After Market Close, Plus Live Blog of Conference Call at 2 pm « Tech7.Net

Tue, 20 Oct 2009 19:36:19 +0000

[...] is set to start an online search and advertising partnership with Microsoft, as soon as regulators give it the thumbs up, as seems likely. And analysts will likely ask about the effectiveness of Yahoo’s $100 [...]

By: Yahoo Earnings After Market Close, Plus Live Blog of Conference Call at 2 pm | Kara Swisher | BoomTown | AllThingsD

Tue, 20 Oct 2009 17:55:06 +0000

[...] is set to start an online search and advertising partnership with Microsoft, as soon as regulators give it the thumbs up, as seems [...]

By: Michael Martinez

Michael Martinez — Fri, 09 Oct 2009 22:49:47 +0000

Only Microsoft stands to gain anything from the proposed deal. 10s of millions of loyal Yahoo! users will wake up one day to find their search engine is gone.

THAT is an issue worth taking some time to think about.

Advertisers are only likely to see their costs of acquisition go up. Steve Ballmer is already on record as indicating he wants to see increased competition for advertising space on the proposed network. That’s not good for anyone trying to buy low-cost ads.

Google is right about how to grow “market share” (which is a bogus metric). Microsoft and Yahoo! just need to get their users to spend more time clicking around their networks.

Search engine market share does not actually measure SEARCH — it just measures Page Views, which are irrelevant to what happens in search.

By: Yahoo and Microsoft Answer Some Deal Questions for Critic: A Q&A! | Kara Swisher | BoomTown | AllThingsD

Thu, 08 Oct 2009 20:20:15 +0000

[...] BoomTown wrote about the status of the regulatory approval for the Microsoft-Yahoo search and online advertising [...]

By: Sam Harrison

Sam Harrison — Wed, 07 Oct 2009 19:18:30 +0000

yahoo spent $100 million on a TV ad campaign to let people know it exists… everyone knows about Yahoo already, the problem is nobody NEEDS a Yahoo

By: TechKive » Blog Archive » Microsoft-Yahoo Deal Regulatory Update: "Eh" [BoomTown]

Wed, 07 Oct 2009 14:48:01 +0000

[...] more here: Microsoft-Yahoo Deal Regulatory Update: "Eh" [BoomTown] Share and [...]