Comments on: Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization. http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/ Sun, 12 Feb 2012 07:21:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Yahoo Tries to Recover From “It’s You” Ad Disaster by Attacking Google’s One Box (This Is Going to End in Tears) | Kara Swisher | BoomTown | AllThingsD http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-31005 Yahoo Tries to Recover From “It’s You” Ad Disaster by Attacking Google’s One Box (This Is Going to End in Tears) | Kara Swisher | BoomTown | AllThingsD Thu, 06 May 2010 07:01:24 +0000 http://kara.allthingsd.com/?p=19543#comment-31005 [...] pretty pricey effort it was, causing Yahoo to pretty much dump WPP Group (WPPGY) ad agency, Ogilvy & Mather, and hire Omnicom Group (OMC) unit Goodby [...] [...] pretty pricey effort it was, causing Yahoo to pretty much dump WPP Group (WPPGY) ad agency, Ogilvy & Mather, and hire Omnicom Group (OMC) unit Goodby [...]

]]> By: “Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!) | Kara Swisher | BoomTown | AllThingsD http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-18828 “Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!) | Kara Swisher | BoomTown | AllThingsD Mon, 02 Nov 2009 15:52:29 +0000 http://kara.allthingsd.com/?p=19543#comment-18828 [...] been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo [...] [...] been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo [...]

]]> By: Sam Harrison http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-18342 Sam Harrison Thu, 22 Oct 2009 02:40:44 +0000 http://kara.allthingsd.com/?p=19543#comment-18342 brand revitalization? wow, corporate speak for "we suck" yahoo doesn't need an ad campaign it needs to create services people need or buy companies that have those eom brand revitalization? wow, corporate speak for “we suck”

yahoo doesn’t need an ad campaign it needs to create services people need or buy companies that have those

eom

]]> By: Yahoo Earnings After Market Close, Plus Liveblog of Conference Call at 2 pm « Tech7.Net http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-18092 Yahoo Earnings After Market Close, Plus Liveblog of Conference Call at 2 pm « Tech7.Net Wed, 21 Oct 2009 00:40:12 +0000 http://kara.allthingsd.com/?p=19543#comment-18092 [...] Yahoo is set to start an online search and advertising partnership with Microsoft, as soon as regulators give it the thumbs up, as seems likely. And analysts will likely ask about the effectiveness of Yahoo’s $100 million marketing campaign, designed to revitalize its image, which it is ramping up. [...] [...] Yahoo is set to start an online search and advertising partnership with Microsoft, as soon as regulators give it the thumbs up, as seems likely. And analysts will likely ask about the effectiveness of Yahoo’s $100 million marketing campaign, designed to revitalize its image, which it is ramping up. [...]

]]> By: Coming Later Today: Yahoo Earnings Report and Carol Bartz Liveblog | Kara Swisher | BoomTown | AllThingsD http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-18057 Coming Later Today: Yahoo Earnings Report and Carol Bartz Liveblog | Kara Swisher | BoomTown | AllThingsD Tue, 20 Oct 2009 19:40:10 +0000 http://kara.allthingsd.com/?p=19543#comment-18057 [...] And analysts will likely ask about the effectiveness of Yahoo’s $100 million marketing campaign, designed to revitalize its image, which it is ramping up. [...] [...] And analysts will likely ask about the effectiveness of Yahoo’s $100 million marketing campaign, designed to revitalize its image, which it is ramping up. [...]

]]> By: I should really try to work for Yahoo… Pow! « The Gifted Life http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-18019 I should really try to work for Yahoo… Pow! « The Gifted Life Tue, 20 Oct 2009 15:03:24 +0000 http://kara.allthingsd.com/?p=19543#comment-18019 [...] no surprise that Yahoo (YHOO), which is trying mightily to burnish its image worldwide, quickly apologized for the presence of women lap dancers onstage at its Open Hack Day in Taiwan [...] [...] no surprise that Yahoo (YHOO), which is trying mightily to burnish its image worldwide, quickly apologized for the presence of women lap dancers onstage at its Open Hack Day in Taiwan [...]

]]> By: Yahoo Sorry About Lap Dancers at Hack Day in Taiwan–So What’s the Excuse for Last Year’s Go-Go Girls? « Tech7.Net http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-18009 Yahoo Sorry About Lap Dancers at Hack Day in Taiwan–So What’s the Excuse for Last Year’s Go-Go Girls? « Tech7.Net Tue, 20 Oct 2009 07:45:21 +0000 http://kara.allthingsd.com/?p=19543#comment-18009 [...] no surprise that Yahoo (YHOO), which is trying mightily to burnish its image worldwide, quickly apologized for the presence of women lap dancers onstage at its Open Hack Day in Taiwan [...] [...] no surprise that Yahoo (YHOO), which is trying mightily to burnish its image worldwide, quickly apologized for the presence of women lap dancers onstage at its Open Hack Day in Taiwan [...]

]]> By: Paid Content : Yahoo Puts Goodby In The Lead On Brand Campaign, Tells Ogilvy To Step Aside http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-17988 Paid Content : Yahoo Puts Goodby In The Lead On Brand Campaign, Tells Ogilvy To Step Aside Tue, 20 Oct 2009 04:05:11 +0000 http://kara.allthingsd.com/?p=19543#comment-17988 [...] Goodby, Silverstein & Partners from the previous agency lead, WPP’s Ogilvy & Mather, AllThingsD’s Kara reports. San Francisco-based Goodby, most famous for its “Got Milk?” ads, comes in as the TV [...] [...] Goodby, Silverstein & Partners from the previous agency lead, WPP’s Ogilvy & Mather, AllThingsD’s Kara reports. San Francisco-based Goodby, most famous for its “Got Milk?” ads, comes in as the TV [...]

]]> By: Yahoo Sorry About Lap Dancers at Hack Day in Taiwan–So What’s the Excuse for Last Year’s Go-Go Girls? | Kara Swisher | BoomTown | AllThingsD http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-17987 Yahoo Sorry About Lap Dancers at Hack Day in Taiwan–So What’s the Excuse for Last Year’s Go-Go Girls? | Kara Swisher | BoomTown | AllThingsD Tue, 20 Oct 2009 03:59:19 +0000 http://kara.allthingsd.com/?p=19543#comment-17987 [...] no surprise that Yahoo (YHOO), which is trying mightily to burnish its image worldwide, quickly apologized for the presence of lap dancers onstage at its Open Hack Day in Taiwan over [...] [...] no surprise that Yahoo (YHOO), which is trying mightily to burnish its image worldwide, quickly apologized for the presence of lap dancers onstage at its Open Hack Day in Taiwan over [...]

]]> By: TechKive » Blog Archive » Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for its Ongoing Brand Revitalization [BoomTown] http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-17985 TechKive » Blog Archive » Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for its Ongoing Brand Revitalization [BoomTown] Tue, 20 Oct 2009 01:35:30 +0000 http://kara.allthingsd.com/?p=19543#comment-17985 [...] more: Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for its Ongoing Brand Revitalization [... Share and [...] [...] more: Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for its Ongoing Brand Revitalization [... Share and [...]

]]> By: Friends of Dave (friendsofdave) 's status on Tuesday, 20-Oct-09 00:58:19 UTC - Identi.ca http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand-revitalization/#comment-17977 Friends of Dave (friendsofdave) 's status on Tuesday, 20-Oct-09 00:58:19 UTC - Identi.ca Tue, 20 Oct 2009 00:58:25 +0000 http://kara.allthingsd.com/?p=19543#comment-17977 [...] http://kara.allthingsd.com/20091019/yahoo-hires-goodby-as-top-creative-agency-for-its-ongoing-brand... a few seconds ago from api [...] [...] http://kara.allthingsd.com/200.....ng-brand... a few seconds ago from api [...]

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