Comments on: Apple Ads' New Target: Windows 7 (See the Videos!)

By: warpet

warpet — Sun, 09 May 2010 21:25:53 +0000

That's all Apple knows how to do is badmouth the competition. It's the only way they can sell their overpriced junk.

By: Apple Uses "Switchers" Ad to Keeping Smacking Windows 7 [BoomTown] | TECHNICK

Wed, 11 Nov 2009 09:06:27 +0000

[...] were a bunch of mean-spirited “Get a Mac” ads right when Windows 7 was released in late October, all of which stressed consumers dying to switch [...]

By: Are the Mac Ads Still Working? | beyondmadisonavenue

Are the Mac Ads Still Working? | beyondmadisonavenue — Mon, 09 Nov 2009 15:06:45 +0000

[...] to be getting creatively stale, a little mean, and, dare I say, a bit desperate. The latest three spots are all aimed at the Windows 7 launch. The common hook Apple keeps hanging its hat on is being number one in satisfaction. Great. [...]

By: Trying to be like the Cool Kids… Give Microsoft an E for Effort | Jedemi

Sat, 31 Oct 2009 01:53:28 +0000

[...] And Apple, not missing a beat, had a Windows 7 version of its “I’m a Mac” campaign ready to go. [...]

By: Paid Content : paidContent Quick Hits: 10.23.09

Paid Content : paidContent Quick Hits: 10.23.09 — Sat, 24 Oct 2009 22:43:18 +0000

[...] Apple (NSDQ: AAPL) makes fun of Win7. [All Things D] Published Friday, October 23, 2009 7:55 AM Filed under: 1069, [...]

By: Nuevos anuncios de Apple contra Windows 7 - Tecnologia y Hacking en la Web - Tecnohacker

Sat, 24 Oct 2009 20:32:16 +0000

[...] que representa al PC trata de presentar Windows 7 en las noticias con resultado desastroso. Videos: New Apple Mac Commercials Slam Microsoft Intro of Windows 7 | Kara Swisher | BoomTown | AllT… __________________ las lagrimas son la sangre del alma ….. quizas es tarde para revivir la [...]

By: Bites from the Apple: Basking in the LED-Backlit Afterglow of New Apple Hardware « What I Would Buy

Sat, 24 Oct 2009 18:23:42 +0000

[...] Apple released a salvo of new Get a Mac ads to counter the Windows 7 rush, and Kara Swisher over at All Things D includes all three [...]

By: jardenberg kommenterar – 2009-10-24 — jardenberg unedited

jardenberg kommenterar – 2009-10-24 — jardenberg unedited — Sat, 24 Oct 2009 04:31:58 +0000

[...] Apple Ads’ New Target: Windows 7 (See the Videos!) | Kara Swisher | BoomTown | AllThingsD [...]

By: Mac Beach

Mac Beach — Fri, 23 Oct 2009 18:51:02 +0000

Apple ads may indeed be “mean spirited”, but then again so is almost every public utterance of Steve Ballmer.

Most people don’t make their OS choice based on ads or headlines alone, but rather on the real life experiences of themselves and those around them.

For reasons that baffle me, Apple is satisfied with a 10% market share. They’ve built a huge war chest with that though and mostly positive mind-share and monotonically increasing share price as well. Frankly, both companies “attitudes” could use a little work. In the mean time, it’s good to have viable choices once again and I hope that situation continues.

In case the earlier poster hasn’t thrown up yet: There are too many versions of Windows. Those who are historically inclined will remember this as a big issue in the IBM antitrust suit and that is one reason the issue has legs with respect to Microsoft.

Of course some would say that one version of Windows is too many. All I can say is that I haven’t run any version of Windows since Windows 2000, and I have no plans to change that.

By: akbar mcfud

akbar mcfud — Fri, 23 Oct 2009 18:33:35 +0000

@stan morris how easy is it to upgrade from an 8 year old macos to 64 bit snow leopard?

By: Mark Ashton

Mark Ashton — Fri, 23 Oct 2009 17:09:11 +0000

These are bad ads. The vast majority of the people who see them will find them mean-spirited and insulting. The message Apple is communicating is that ‘all you people who buy PC’s are losers.’ Well, everyone I know buys PC’s (and a few have macs too) and none think of themselves as losers. This campaign has run its course.

By: jack deed

jack deed — Fri, 23 Oct 2009 16:39:02 +0000

The comments are funny ,

Apple fans keep talking about how hard it is to upgrade to Win 7 from xp.

They seem to miss the point, most upgrades will corp, they dont have any issues with the path it is easy for them

And the word is already out, win 7 is total dream boat on old hardware.

It runs great on everything I have tried so far, old laptops an old dell 400sc box etc.

So for those who dont know how make a simple dinner , or who just try and try but just cant figure out how to use a Nav, sure the upgrade might be too hard for you.

By: Apple’s New Anti-Windows 7 Ads Hurt My Brain

Apple’s New Anti-Windows 7 Ads Hurt My Brain — Fri, 23 Oct 2009 16:17:58 +0000

[...] You can check out the other ads in the series over at All Things Digital. [...]

By: Stan Morris

Stan Morris — Fri, 23 Oct 2009 15:41:02 +0000

Indifferent about #1 & #2, loved #3.

XP -> Win7 requires reinstalling apps. Forget Win32 -> Win64 – it requires a “nuke and rebuild” strategy.

My 32-bit Leopard -> 64-bit SL upgrade was easy. The “genius bar” has an easy sell if anyone wants an explanation of Win7 upgrade issues from XP.

By: Jon DiPietro

Jon DiPietro — Fri, 23 Oct 2009 12:21:13 +0000

This motif has run its course. I’m a MSFT/PC guy, but still would actually stop my DVR to watch these commercials. They were funny and entertaining even though filled with misinformation and, sometimes, out and out lies.

Now they are just tired. You can only go that well so many times before you need to actually talk about why your product is better, not just how (ostensibly) awful your competitor is. I think this will backfire on them because Windows 7 is actually a pretty good product and getting good reviews across the board.