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Viral Video: “2012”–Killer Special Effects…Literally!

by Kara Swisher
Posted on November 10, 2009 at 8:42 AM PT

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2012

Hollywood is selling the end times hard this week with the opening of “2012,” a blockbuster-style movie about the last days of the world for humanity.

Apparently, we were warned!

It’s based on junk theories about how the 5,125-year-long Mayan Long Count calendar ends on Dec. 21, 2012, which can only mean that so goes the universe.

Why someone would cite this as proof that a massive cataclysmic event is coming is somewhat amusing–maybe the Mayans just ran out of stone to chisel?–although it makes for a pretty awesome trailer for the movie, which stars John Cusack and a battleship falling on top of the White House.

The movie opens Friday, with tons of marketing and advertising online and off and a Web site with the cheeky moniker, www.whowillsurvive2012.

So, until the apocalypse, enjoy a video of the trailer, as well as the original teaser:

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  • What worries me most about this is that every time a movie like this comes out Al Gore makes another billion dollars.

    He will yet have his revenge for losing an election.
  • PS:

    It also occurs to me that my movie going friends can often not separate special effects from things like dialog or plot quality when evaluating/recommending a movie.

    If I have to look for good news in this it is that special effects are to Hollywood what blogs are to newspapers.

    Eventually we will all be able to turn out variations on this movie using some drag and drop interface such as iMovie. The studio system will finally come to an end. Maybe that's the apocalypse they should be worrying about.
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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

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Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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