When in San Diego recently, BoomTown paid a visit to Qualcomm and its Chairman and CEO, Paul Jacobs, to talk about a new “smartbook” device the wireless-technology company unveiled last week, but that won’t make its debut until the 2010 Consumer Electronics Show in January.

There, Jacobs will show off what is essentially a combination of a smartphone and a netbook.

Obviously, it’s going to be a competitive market and, really, Apple, with its upcoming tablet computer, is also pushing into this mobile-phone-that-ate-computers space.

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Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.”

But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site. It’s made up of 25 media maxims by Auletta.

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While sales of Windows 7 are doing well, Apple is continuing to slap the Microsoft operating system software around.

There was a bunch of mean-spirited “Get a Mac” ads right when Windows 7 was released in late October, stressing consumers dying to switch to Apple when faced with the prospect of upgrading their Microsoft software.

Now there is a name for them: “PC Switchers.” It sounds a little naughty.

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Google has acquired AdMob for $750 million, a huge price for an innovative start-up that hass pioneered online ads on mobile and now smart phones.

BoomTown visited AdMob last fall and posted about how it was likely to eventually be acquired by…Google!

The move is a major one for the search giant, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web business. AdMob is arguably the fastest out of the gate in the nascent arena.

Plus, here’s AdMob CEO Omar Hamoui in a video interview with me last November, as well as the official press release on the sale.

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ABC certainly has been taking its sweet time in releasing the first episode of “V,” a sci-fi television series that debuted earlier this week on the Web in any substantial way.

The premiere of a redo of a 1980s miniseries about a lizardy alien invasion disguised as a peace mission by outerspace hotties turned out to be a big broadcast hit, but it is hard to watch online.

Until tomorrow, that is.

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Of all the tech stocks to watch, perhaps none have been more interesting to follow than those of Microsoft, Google and Apple in recent days.

With so much news emanating from the trio, their shares have been gyrating and twisting on each and every piece of information, so here are some numbers to take a gander at.

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Here are the three new Apple commercials trying to take a smack at the launch of Windows 7, the new operating system from Microsoft.

The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual.

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A gauntlet of wildly cheering sales people dressed in brightly colored T-shirts, a sleek, white store, a simple but elegant design.

You will be excused for thinking the video below is from an Apple store, but it is actually from the opening of a Microsoft Store in Scottsdale, Ariz., today.

Imitation is the sincerest form of flattery, right?

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It’s not likely the announcement of Yahoo’s third-quarter earnings later today will be quite as exciting as its Open Hack Day in Taiwan this past weekend, but BoomTown will try to make those numbers and the conference call afterward with CEO Carol Bartz as entertaining as possible.

Bartz is certain to be so, especially if she lobs some good quotes, as she did in a recent interview about her management style: “I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, ‘Remember that day, January 12th, when you peed on the carpet?’ That doesn’t make any sense.”

How much does BoomTown pray for more zingers like that? Muchly!

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When Apple reports its fourth-quarter earnings today, investors are hoping–actually, expecting–that the iconic computer company will look a lot now as it always has.

In other words, don’t go changing and it will please us.

In fact, Wall Street is anticipating, as it has throughout the econalypse, another estimate-beating performance.

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To be totally honest, BoomTown was a little late getting a request in to Microsoft to host a Windows 7 Launch Party.

Thus, no “special Signature Edition of Windows® 7 Ultimate and your very own Windows® 7 Party Pack to share with your guests” for a shindig at my house!

So, because we admire the very gumption of Microsoft marketing types trying to make a software launch festive, which many have mocked mercilessly, the Swisher boys and I pressed on and created our own party to mark the launch of the much anticipated operating system software.

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Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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Way back in the fall of 2001, BoomTown attended a keynote speech at the now-defunct Comdex show in Las Vegas, where Microsoft Chairman Bill Gates continued to bang the drum for one of his long-running obsessions: The tablet computer.

It is an obsession he has never given up.

So it is ironic that all the hype has suddenly and firmly coalesced around the particulars of the tablet that Apple has developed–a device being spearheaded by CEO Steve Jobs and likely to arrive in the coming months.

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For the last month or so, the Google homepage has played with the famous colored-letter logo by morphing it into a sci-fi in-joke and later adding another “l” to indicate the company’s 11th birthday.

Now, a portrait of Mahatma Gandhi–the Indian leader whose 140th birthday anniversary is today–has become the “G” in the logo.

Yes, indeed, the head of the man known as “The Father of a Nation” is a letter.

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Since the beginning of the year, Apple shares have more than doubled from $90.75 on Jan. 2 to almost $186 today.

Google has done about half that performance, while Microsoft has done one-third.

But that’s apparently not enough, according to Thomas Weisel analyst Doug Reid, who has raised his price target on Apple to $210 from $180.

BoomTown is getting dizzy.

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