All Things Digital

While I sometimes want to throttle him for his more cloying songs, like the agonizing “Your Body Is a Wonderland,” it’s clear John Mayer has a good sense of humor about his image.

The smoky-eyed singer-songwriter and guitarist, who also has yet to meet a Hollywood actress he doesn’t date (current date: Jennifer Aniston!), just released this spoof video on the songwriting process for Funny or Die comedy video site.

It’s worth a watch:

The Eliot Spitzer saga is one that has continued to result in a cornucopia of online videos, popping up all over the Web.

I posted a few mashups on Love Client Number 9 here, but it is also nice now to be able to move professional television content around the Internet so easily.

Here’s, for example, a very funny clip from last week’s “Saturday Night Live,” which I grabbed off Hulu.com:

We got such a great reaction from our Obama Girl/Obamapology online videos that we posted yesterday, BoomTown has decided to reinstate our practice of showcasing excellent online videos that we started posting during the writers’ strike.

Our premise has been simple: That online video in both short and long form is the future and its development is important to pay attention to.

So here’s two slightly vulgar but still compelling examples of comedy–a particularly promising arena online–both of which first appeared on ABC’s late-night talk show “Jimmy Kimmel Live.”

The first by comedian Sarah Silverman, which aired on Jan. 31, is a satire about her supposed carnal relations with actor Matt Damon. It has been viewed online over eight million times–grabbing a much larger audience than it did offline.

The second, a video rejoinder by Kimmel (who is Silverman’s boyfriend too), is now up to two million views since it was released Sunday night after the Oscars. His love interest? Why, Damon crony Ben Affleck, of course.

Kimmel’s is the better of the two and jam-packed with celebrities (Harrison Ford, Brad Pitt!).

Both, which are posted below, have quite a bit of profanity with lots of pixelation and bleeping, although that has not stopped ABC, which is owned by Disney (DIS), from putting the video front and center on its home page.

But be forewarned, although these are exactly the kind of videos that go viral online–funny, quick and hip–some might find them offensive.

Sarah Silverman/Matt Damon

Jimmy Kimmel/Ben Affleck

Until the writers’ strike in Hollywood is over–who knew it would go on this long?–BoomTown has decided to offer periodic suggestions about cool new stuff to watch.

Today, it is this gem from online video comedy site Funny or Die, in which Jerry O’Connell (who knew he was so hilarious?) does a mean and spot-on imitation of the recent wacky video and Web phenomena of Tom Cruise espousing the virtues and power of Scientology.

Along with the maniacal laughing, the best line: “For me, it’s all about KFC. It’s just good chicken. Poof.”

This is exactly the kind of content the Web is perfect for.

Here’s the spoof:

Also, here is a link to an interview that I recently did with Funny or Die investor Mark Kvamme of Sequoia Capital.

We at BoomTown are very interested in content on the Web these days, especially given the ongoing writers’ strike in Hollywood and its wrangling over digital (and a whole lot of other) issues.

The intersection–or perhaps collision is a better word–of the entertainment and technology industries continues at an ever more frantic pace.

And it’s clear the strike is putting into fast-forward efforts by writers and other “talent” to do an end run around the traditional studio system of funding and distribution.

There has been, no surprise, a lot of noise recently about writers looking for funding coming up to meet with venture firms in Silicon Valley, the results of which I remain wary still.

Nonetheless, such marriages are inevitable, as the entire content distribution system shifts to new paradigms in a likely-to-be painful transformation whose end result is decidedly unclear.

To get some clarity, I decided to pay a visit to Mark Kvamme of Sequoia Capital to talk about his nascent efforts in the arena with his investment in the online comedy video site, Funny or Die, which was launched last April.

Starting with a small $17,000 seed round, Sequoia and others have recently sunk a more serious $15 million in the effort. The site has yielded a few Web hits, mostly done by Kvamme’s partners and the site’s co-owners–actor Will Ferrell and Adam McKay (Chris Henchy is the third leg of the entertainment stool, although the trio has wrangled in a plethora of Hollywood’s hipper comedy elite to contribute to Funny or Die).

Mixing professional content with user-generated material makes for a pretty lively site, where videos are voted up (funny) or down (die).

Results for Funny or Die are still mixed, with big success for one with Ferrell and McKay’s daughter, called “The Landlord,” which has garnered more than 50 million views. Its follow-up, “Good Cop, Baby Cop” (see here), is also popular.

But those are the exception, of course, with several million monthly unique visitors engaged for about five minutes a visit.

But Funny or Die is definitely doing a lot better than some other failed efforts in the genre, such as NBC’s DotComedy.com, Time Warner’s This Just In and Time Inc.’s Office Pirates. Current competitors include sites like CollegeHumor and the Onion, although each one has a taken approach.

Funny or Die’s will be to expand to new areas, such as a recent site on skateboarding and other extreme sports fronted by Tony Hawk called Shred or Die and another one called MyBlueCollar, focused on redneck comedy. Eat or Die–using famous chefs–is next.

But who knows what tomorrow will bring–as the song kind of goes–in a world where few online video sites survive?

Here’s Kvamme to talk about it:

Here is the second “baby” comedy video from the Funny or Die archives with Will Ferrell and a very tough toddler, played by Pearl McKay, called “Good Cop, Baby Cop”:

And here is the post and video of FOD investor Mark Kvamme of Sequoia Capital talking about the online video space.