Oh, Scooby-Don’t…

You could not be more wrong in your post last week–titled, “Why Kara Swisher and Walt Mossberg are wrong about naming Web 3.0 ‘Web 3.0′”–about Walt and I being wrong about naming Web 3.0 “Web 3.0″ in an essay we posted at the start of our D: All Things Digital conference, which took place last week.

I know writing “Kara Swisher,” “Walt Mossberg” and “Wrong” is well-nigh irresistible, but your solution of calling the digital era we are in the “2010 Web” is equally confusing and incorrect.

So, since you know I love to do translations, let me try to take apart your entire piece paragraph by paragraph:

What Scooby-Don’t wrote: Can we just head this trend off at the pass? It seems that Kara Swisher and Walt Mossberg, at their “All Things D” conference announced the beginning of the Web 3.0 era.

And I’m not the only one to think so.

BoomTown response: Walt and I simply wrote an essay in which we said we thought mobile and smart phones were super important as the next platform and represented what we thought Web 3.0 innovations, such as social networking (which we also think is important, by the way) would pivot around.

We didn’t “announce” anything, although that does sound awfully grand.

But so what if we did, because it happens quite a lot?

Dan Gillmor, for goodness sake, declared it Web 3.0 in 2005. His take was different:

“The emerging web is one in which the machines talk as much to each other as humans talk to machines or other humans. As the net is the rough equivalent of a computer operating system, we’re learning how to program the web itself.”

And in 2007, Tim O’Reilly weighed in on it, responding to Web 3.0 theses by Jason Calacanis and Nova Spivack, and also noting Stowe Boyd’s thoughts on the subject.

You get my point, Bobby? Lots of folks have opinions about what is Web 3.0, much as they will when we start arguing over what Web 4.0 is.

At Web 5.0, of course, a self-aware Google (GOOG) will have begun its inevitable war with the human race, sending back a cyborg to terminate you before you wrote that post, thereby making this rebuttal moot.

But, I digress!

Scooby-Don’t wrote: Short aside: It’s interesting that neither Kara nor Walt show up very often on friendfeed, which is the best example of the 2010 Web right now. Kara Swisher has made a total of five comments there. Walt is even worse, doesn’t bring any items in there, and only has six comments. How can you know what the 2010 Web is, if you don’t use it and don’t participate in it?

BoomTown response: The fact of the matter is that neither Walt nor I like to use FriendFeed as much as you do. I daresay that no one likes to use FriendFeed as much as you do.

Thus, hinging a larger point to this, just because we don’t play in a particular sandbox you like to play in, feels a little too much in the digital weeds to me.

Just because you have chosen to be the unofficial spokesmodel for the very laudable service–about which I have done a very lovely reported post on complete with video–I am not clear why you need to accuse Walt Mossberg and I of not being social because we don’t use it as much.

We both just happen to prefer Twitter and blogging as our social outlets.

I have done 3,255 updates on Twitter since I started last year, for example, which is certainly not as much as your 21,224. But–and I think we can all agree–as blabby as I am, I am simply not as blabby as you.

So, let’s try to make this as clear as possible.

We. Don’t. Use. FriendFeed. Regularly.

As I said, we use Twitter, we use Facebook, we use SMS, we use blogging and we use a whole lot more. In fact, between us, we try out pretty much everything.

While I appreciate that FriendFeed seems to be your home planet of the moment, it is not the only place to realize your term, 2010 Web, and it feels very Web 1.0 to say so.

Scooby-Don’t wrote: The Web does NOT have version numbers. Naming what was going on in the last eight years “Web 2.0″ did us all a large disservice (Tim O’Reilly did that, mostly to get people to see that there was something different about the Web that was being built in 2000-2003 than what had come before).

But by naming it a number, I believe it caused a lot of people and businesses to avoid what was going on and “poo poo” it as the rantings of the new MySpace generation (which was just getting hot back then).

BoomTown response: Let me see if I can get this straight. You can call it 2010 Web, but we cannot use version numbers, such as Web 3.0?

Hey, we’ll call it Britney Spears if we want!

Actually, I like naming the next era of the Web after the always volatile entertainer. She’s mobile, ever-changing, ubiquitous and always entertaining! Also, there are several eras of Britney: Sweet, Timberlake Lady, Federline Lady, Young Mom, Nuts, Nuttier, Nuttiest, Hospitalized, Medicated.

My main point remains: Who died and made you Boss of Pointless Internet Catchphrases?

Scooby-Don’t wrote: See, the Web changes EVERY DAY and a version number just doesn’t do it justice. Think about today, we saw Microsoft (MSFT) announce a major new update to its search engine, named “Bing,” that turns on next week and is already getting TONS of kudos. Seriously, in the rental car shuttle today a guy I met said the demo he saw at Kara and Walt’s conference was “awesome.”

Also today was Google’s Wave, which caught everyone by surprise and which sucked the oxygen out of Microsoft’s search announcements. Check out all the reports that I liked from around the world this morning.

BoomTown response: The Web changes EVERY DAY? You’re kidding! We had no idea! Thanks for that critical morsel of info!

Earth to Robert: Walt has spent a large part of his life writing about the panoply of new devices that have come out in an unceasing flow and I have written at least 10,000 news stories and two books about the Web since the early 1990s.

Pretty much all we write about is how the Web changes every day. Actually, every second.

Scooby-Don’t wrote: But, back to the theme of this post. There IS something going on here. I covered it a few weeks ago.

7. Hybrid infrastructure. At the Twitter Conference this week lots of people were talking about how they were using both traditional servers along with cloud-based approaches from Amazon (AMZN) and Rackspace (RAX) to store, study, and process the sizeable datasets that are coming through Twitter, Facebook, and friendfeed.

BoomTown Response: We had folks on stage at our D7 conference discussing all this last week. In fact, we covered a whole lot more than that, which you can read about if you click on through.

While I think all yours are also interesting ideas, I am still not clear why you need to get your knickers in a knot, since we happened to think mobile platforms and smart phones are more important trends at this juncture.

Also, could please explain how Google “caught that wave big time Wednesday when it handed Android phones to everyone at its IO conference.” Google is innovative because they give free swag to folks?

We gave free swag to folks this week at D7, so I guess that makes Walt and I 2010-Web-worthy!

Scooby-Don’t wrote: So, why doesn’t a version number work for these changes? Because they don’t come at us all at once. A lot of these things have been cooking for years. The Internet makes iteration possible. Tomorrow will be better on the Internet than today. In the old world of software you’d have to wait for the compilers, then you’d need to distribute tons of CDs or disks. That no longer needs to be done.

Same with the Web. Calling it the “2010 Web” puts an urgency into what’s happening. If your business isn’t considering the latest stuff it risks looking lame or, worse, leaving money on the table. Just like driving a 1994 car risks looking lame or, worse, breaking down a lot more often than a newer car.

BoomTown response: Actually, I would have to say that your year numbering system is deeply confusing and I am not sure we can treat Internet development like some auto or, even, say, fine wine.

Ah, that 1995 Web was saucy with a smooth Netscape IPO finish, while 2001 had a disappointing popped-bubble tone, due to the excessive tannins of Pets.com. Now, the 2009 is still very young, but it has a frothy Twittery taste, which goes surprisingly well with brie.

Scooby-Don’t wrote: Is the year metaphor perfect? No, I’m sure there are a few things wrong with it. For one, if you want to host a conference based on the “trend” you’ll have to change your conference name every year. That costs money, which is why conference companies like to have more stable trends that they can exploit for a few years, at least.

BoomTown response: D1, D2, D3, D4, D5, D6, D7. So far, changing the number has worked out well for us that we’re going to go for D8!

Scooby-Don’t wrote: Also, there are some clear “eras” in the Web, so I could see wanting to suggest that we’re in the third era of the Web, but I’ve been studying this for the past eight years and calling the second era “Web 2′ actually held us back because mainstream users didn’t think anything was happening in the past few years and Web 2.0 became a useless phrase anyway.

BoomTown response: You must know that mainstream users don’t pay one bit of attention to any and all of the dumb terms Silicon Valley comes up with.

And, with all the obviously massive change that has happened in the past few years in tech and the Internet (iPhone, Kindle, Facebook, Twitter to name a few), it seems odd to say that anything has been held back.

Frankly, it would be nice if tech innovation took a breather once in a while.

Scooby Don’t wrote: Anyway, can we use year numbers to describe the Web now? It’ll make it easier to evangelize the modern world to businesses. We’re entering the 2010 Web, that’s what I’m exploring. Calling the Web a version number is for people who don’t really understand, or participate in, what’s going on here. Kara and Walt, you gotta do better here.

BoomTown wrote: What’s in a name?

Well, it’s dang easy to attack, of course, instead of actually discussing the actual premise that we were outlining in our essay, titled “Welcome to Web 3.0.”

As we wrote:

“So what’s the seminal development that’s ushering in the era of Web 3.0? It’s the real arrival, after years of false predictions, of the thin client, running clean, simple software, against cloud-based data and services. The poster children for this new era have been the Apple (AAPL) iPhone and iPod Touch, which have sold 37 million units in less than two years and attracted 35,000 apps and one billion app downloads in just nine months.”

So, if you want to just focus on the name, then you gotta do better here.

Until then, you say 2010 Web, we say Web 3.0 and let’s call the whole thing off.

Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

It’s been a real winning streak since then for D, due in large part to our great speakers–such as Microsoft (MSFT) icon Bill Gates and Apple (AAPL) legend Steve Jobs.

Both have been onstage many times over the years, including a historic interview the pair of tech titans did together in 2007 at D5.

Other amazing speakers have included: Howard Stringer of Sony (SNE), Barry Diller of InterActiveCorp (IACI), legendary director George Lucas, Time Warner (TWX) CEO Jeff Bewkes, Jeff Bezos of Amazon (AMZN), former eBay (EBAY) CEO Meg Whitman, News Corp. (NWS) head Rupert Murdoch, Microsoft head Steve Ballmer, Walt Disney (DIS) honcho Bob Iger, Bobby Kotick of Activision Blizzard (ATVI), CBS (CBS) CEO Les Moonves, Democratic and Republican pols like former Vice President Al Gore and Sen. John McCain, all the leadership of Google (GOOG) and many, many more.

We have had a lot of great moments onstage with all these tech and media players over the years, to be sure, with interviews ranging from the funny to the sublime to the truly disastrous.

But, like the digital industry and the innovation our conference focuses on, we also like to lean forward to try to figure out what the Next Big Thing is around the corner, whether it comes from Silicon Valley or not.

That’s why we’re kicking off our conference on May 26 with two of the founders of Twitter–Biz Stone and Evan Williams–who are riding high on tech’s latest hot thing, which might turn out to be either a rocket ship or a shooting star.

They’ll be followed up over the next two days by a plethora of interesting players, from the leaders of several major mobile companies to content execs hit hard by fast-moving digital forces to a new Internet leader like Yahoo (YHOO) CEO Carol Bartz, who is trying to turn around one of the Web’s great icons from its more recent lackluster path.

And, as we always do, we will be featuring a spate of demos too, trying to see if we can unearth that next next thing.

In the past, the D stage has seen the debut of start-up products like Sling Media’s Slingbox, Aliph’s Jawbone and Pure Digital’s Flip, all of which have gone onto glory. And also some, like Palm’s Foleo, which did not.

While not everyone can attend D, our crack staff is committed to bringing all the action from this year’s conference to readers of the All Things Digital site via up-to-the-minute blogs, photos, videos, tweets, digs and more. We’ll also, as soon as we can, post the videos of each of the onstage sessions, in their entirety.

Until it all kicks off, here is the list of speakers, below, in alphabetical order, who will be appearing at 2009’s D7 conference:

Irving Azoff | CEO of Ticketmaster Entertainment (TKTM)

Mitchell Baker | Chairman of Mozilla

Steve Ballmer | CEO of Microsoft

Carol Bartz | CEO of Yahoo

Mark Cuban | Chairman of HDNet and Owner of the Dallas Mavericks, Landmark Theaters and Magnolia Pictures

Eve Ensler | Playwright and Founder of V-Day

Arianna Huffington | Editor-in-Chief of the Huffington Post

Olli-Pekka Kallasvuo | CEO of Nokia (NOK)

Mike Lazaridis | Co-CEO of Research In Motion (RIMM)

John Lilly | CEO of Mozilla

John Malone | Chairman of Liberty Media Corporation (LCAPA)

Roger McNamee | Partner, Elevation Partners

Jon Miller | Chief Digital Officer of News Corp.

Jon Rubinstein | Executive Chairman, Palm (PALM)

Randall Stephenson | CEO of AT&T (T)

Biz Stone | Co-founder of Twitter

Owen Van Natta | CEO of MySpace

Katharine Weymouth | Publisher of the Washington Post (WPO)

Evan Williams | Co-founder and CEO of Twitter

Jeff Zucker | CEO of NBC Universal (GE)

Stone (pictured here)–who has clearly become the chatty spokesmodel for the hot microblogging service at public events all over the place of late–is set to be a guest on Comedy Central’s “The Colbert Report.”

Stone, of course, just updated everyone about the show on Twitter and also on his blog site.

“It’s past 2am here in NYC and I’m battling email until I pass out—tomorrow, I’m on the Colbert Report! I’ll keep you posted. 9 minutes ago

Just landed at JFK with my wife, @livia (who grew up in Manhattan) — looking forward to a couple days in NYC! about 4 hours ago

Normally I’d fly @jetblue but since I’m headed to NYC to be on Colbert tomorrow night I’m flying American (flight is delayed) about 11 hours ago”

I have no doubt it will be snarktastic, especially given the bulls-eye piece Stephen Colbert’s comic twin, Jon Stewart of “The Daily Show,” did on Twitter recently, nailing the unholy media obsession with tweeting.

Until the show, which we will post later, here is a very funny video Colbert did for our 2007 D: All Things Digital conference about the Internet, when Viacom (VIA) head Philippe Dauman was interviewed onstage, so Biz can better prepare for his comic grilling, um, interview.

And Stewart’s Twitter-bashing video is also below.

Stephen Colbert:

Jon Stewart:

Peter Chernin might be going from News Corp. But he’s not forgotten, at the least by our little tech Web site (see, Peter, we still like you, even if you’re–almost–no longer our boss!).

In fact, you can see him in action below in a video, talking about digital issues and more in a long interview I did with him onstage at the fifth D: All Things Digital conference in 2007.

Besides discussing the controversial acquisition attempt of Dow Jones by News Corp., Chernin also talked about the company’s experience with the social-networking site MySpace, its now successful joint venture with NBC Universal to create the Hulu online video service and the intersection of Hollywood and technology.

Chernin, with whom I have had several chats since then about the Web world, seemed to me to be intently and increasingly interested in the arena, especially since having purview over Fox Interactive Media as COO and President of News Corp. (NWS). He was also deeply involved in all the negotiations about digital issues related to the writers’ strike. (News Corp. is the owner of Dow Jones, which owns this Web site.)

And unlike a lot of Hollywood types, the 57-year-old Chernin has never been annoyingly disdainful (or, more to the point, deeply ignorant) about Silicon Valley, so I would not be surprised if he ended up in some prominent digital job as a next act.

While Chernin did pass on a chance to run Yahoo (YHOO)–he was a top choice of its board before it hired Carol Bartz–some more recent speculation, for example, has centered on other big tech jobs, even including potentially being a good candidate to take over at Apple (AAPL) if its ailing leader Steve Jobs ever decides to fully step aside.

Of course, all such chatter is premature given that he will not be out the door at the media giant–I wonder if I can get his luxe office on the Fox lot?–until the end of June.

Until then, here’s Chernin talking tech:

Time Inc., the largest magazine company in the world, is laying off hundreds and reorganizing itself drastically, due to tough economic conditions, especially in advertising, as well as the more inexorable diminishing of its business as readers move to the Web.

Time Inc. is a unit of Time Warner (TWX), as is the AOL online unit.

Time Inc. CEO Ann Moore penned the email memo to employees tonight. She tried to tout gains in its digital business–part of the reason for the reorg is to move more of its content to Web platforms–noting 26 million people visit its Time Inc. sites monthly.

Which is, well, still not as big as it should be.

Moore, as well as Time Warner CEO Jeff Bewkes, was interviewed by me onstage at two different D: All Things Digital conferences, where the challenges facing the magazine business were discussed by both.

Those challenges, obviously, continue.

Both videos are below.

Time Inc. CEO Ann Moore at D5, May 2007:

Time Warner CEO Jeff Bewkes at D6, May 2008 (Part 4 of 4):

And here’s the entire Moore memo on the layoffs and reorg:

From: Moore, Ann – Executive Administration
Sent: Tue Oct 28 18:00:37 2008
Subject: Staff Announcement

October 28, 2008

To: Time Inc. Employees
From: Ann Moore
Re: Staff Announcement

As all of you are aware, industry conditions have been challenging due to the financial crisis, which has produced sharp decreases in advertising spending. This is expected to continue through most of 2009.

It’s important that we at Time Inc. react quickly to this new reality in order to maintain our financial strength, build our market position, and sharpen our ability to bounce back at the first signs of economic recovery. All the while we must continue to give our readers and audience the high quality editorial products they have come to expect from our publications and websites.

This is a challenge, unlike any we’ve seen before. And after much careful study and consultation with many of you who run our businesses, I have concluded that it is no longer possible to operate our company with the same decentralized management structure that served us so well during our many years of sustained growth.

So, effective tomorrow, we are going to implement a much more centralized management structure, organized into three business units that will group together titles that share similar audiences, advertisers, and the talents and skills of their staffs. The goal is to enable our company to move faster, go to market smarter, save significant costs, and employ our editorial resources more efficiently.

In broad strokes, here is how it will work:

Business Units. Time Inc.’s 24 U.S. magazines and companion web sites will be grouped into three business units, each reporting to a senior corporate executive. Each unit will have a similar structure that will include four key executives to direct the ad sales, digital business, financial and editorial efforts across that group. One of the most significant centralizing features of this new structure is that each of the three units will have one General Manager, responsible for all budgeting in the unit, who will report directly to Time Inc. EVP and CFO Howard Averill, with a dotted line to their respective senior operating executive.

The three Business Units will consist of:

* News: the existing print and digital properties in the TIME group, the Fortune|Money group, and the Sports Illustrated group, as well as Life.com and GEE. John Squires, EVP Time Inc. will manage the News Business Unit.
* Style and Entertainment: the existing print and digital properties in the PEOPLE group, InStyle, Entertainment Weekly, and Essence. I will act as the EVP for this group so the Style and Entertainment Business Unit will report to me.
* Lifestyle: the existing print and digital properties of Real Simple, This Old House, All You, Southern Living, Cooking Light, Sunset, Health, Cottage Living, Coastal Living, and Southern Accents, along with MyRecipes.com and MyHomeIdeas.com. Sylvia Auton, EVP Time Inc. will manage the Lifestyle Business Unit, while also retaining responsibility for IPC Media.

Editorial. John Huey continues as Time Inc.’s Editor-in-Chief, overseeing the News Business Unit Managing Editors and Martha Nelson, the Managing Editor of the Style and Entertainment Business Unit. In editorial alone we have seen three recent examples of how this sharing across titles can work to our benefit. During the summer Olympics, Sports Illustrated set up a system to supply Time.com with a fantastic array of photos from the games; in Europe and Asia, FORTUNE and TIME already are sharing correspondents; and, of course, the most visible example was the recent TIME cover story on the economy written by FORTUNE managing editor Andy Serwer and Allan Sloan. In the new structure we will see much more of this kind of cooperation.

Time Inc. Advertising Sales and Marketing. Given the difficult ad sales environment, it is critical that all of our brands work together to efficiently and effectively offer advertisers the solutions they need. For this reason, we are creating Time Inc. Advertising Sales and Marketing, a group that will be charged with setting and executing corporate ad sales strategy along with the ad sales head for each business unit. Stephanie George will become President of Time Inc. Advertising Sales and Marketing and will remain a Time Inc. EVP. She will also remain on the Board of American Express Publishing.

Time Inc. Consumer Marketing and Sales. Consumer Marketing and Sales will be run by Brian Wolfe, who has been promoted to EVP and will report directly to me. All Consumer Marketing and Sales activities will be centralized under Brian. This department will be responsible for circulation net income across all U.S. Magazines, as well as Synapse, QSP, Time Warner Retail, Time Customer Service, and TW4, Time Inc.’s international fulfillment operation.

Everyone in the Consumer Marketing organization should be proud of their accomplishments in this difficult environment–some of our largest newsstand titles are having record years and we are seeing strong circulation net income results across the company. These organizational changes, along with the recent acquisition of QSP and the incorporation of Synapse into Time Inc. Consumer Marketing and Sales, will give Brian and his team the ability to continue this momentum by making the best decisions for the company as a whole, and making them quickly and definitively.

Finally, I’m pleased to announce the promotions of Kerry Bessey and Maurice Edelson to EVP, Time Inc.

Time Inc. Senior Management along with the Business Unit leaders are working on restructuring within each group, and will announce further changes in the coming weeks. While the broader economy and the advertising industry both continue to present challenges, I know we can weather this storm and emerge as an even stronger company when the economy begins to recover. We are still a very profitable company. Our cash flow is strong. We have made tremendous progress with our digital business. Each month, more than 26 million people visit Time Inc. websites. We know our consumers continue to value our magazines and websites. We have the top brands in all the categories where we publish and we’re finding exciting new ways to expand our titles beyond the printed page and the web. The importance of fact-based journalism has never been clearer given the many serious issues facing the world and our core competency, trusted editing skills, has never been more needed than in this time of too much information.

I’d like to thank you all for your continued hard work.

A.M.

Ah, politics!

Actually, the maverick image was one of the reasons we invited Sen. McCain to our fifth D: All Things Digital conference in 2007.

In the video, Sen. McCain talks about substandard broadband in the U.S., tech policy and also Iraq (keep in mind, this interview took place during a time when most had written him off in his bid for the Republican presidential nomination).

Since the speech last night had more generalities than specifics, as convention speeches often do, here’s an hour-plus interview with Sen. McCain by Walt Mossberg and me:

Walt Mossberg interviewed CBS CEO Les Moonves at the fifth edition of our D: All Things Digital conference last May, where he talked about the media giant’s Internet aims.

The 53-minute video is highly pertinent to today’s acquisition of CNET by CBS for $1.8 billion in cash.

As I previously wrote, Les Moonves is getting into the Internet in a big way, it seems, if you watch this onstage interview with the CBS CEO.

While it used to be that big old-media companies, including the powerful television networks, always seemed to display disdain for the online space, these days they are talking it up like they invented it.

At the conference, in fact, Moonves unveiled CBS’s acquisition of Last.fm, the Internet social music platform, and spoke a lot about getting the company’s content everywhere.

Here is Moonves:

Surface actually got a demo at our D5 conference last May, but BoomTown has been partial to this very funny video spoof on the “big-assed table”:

So far that we put all those bendy-straws-in-the-wind television pundits to shame!

Case in point: At D4, we invited former Vice President Al Gore to come just before everyone decided he was the best thing since organic whole-wheat sliced bread.

And at D5, held last May, we invited Sen. John McCain of Arizona to talk about things like tech policy and Iraq, during a time when most had written him off in his bid for the Republican presidential nomination.

Not so, it seems, after Comeback Jack’s big win in New Hampshire last night.

Given our powerful psychic political skills, we are keeping our next political selection sealed in a mayo jar in the back of ATD HQ.

But to see what McCain is all about, here’s an hour-plus interview with McCain by Walt Mossberg and me:

Before I interviewed Viacom CEO Philippe Dauman, the crowd at D5 got to see a very funny video Comedy Central star Stephen Colbert did as an intro for his boss, whom he dubbed the “Dough Man.”

The Dauman interview took place the morning of May 31, 2007 at D: All Things Digital, the annual tech and media conference that Walt Mossberg and I host. The next conference takes place in late May 2008.

I dare you not to laugh when Colbert puts a piece of cable into a piece of cake and starts sucking.

Here’s the video:

Here’s the interview Walt Mossberg and I did at D5 with George Lucas.

In it, he describes Internet video-sharing sites like YouTube as a circus (and not in a good way) and compares the quality of its content to throwing “puppies on a highway.” And there are also some very cool demos from Lucasfilm and his video game unit.

The discussion took place the afternoon of May 30, 2007 at the fifth D: All Things Digital, the annual tech and media conference that Walt and I host. The next conference takes place in late May 2008.

Here is the interview in its entirety:

To kick it off, here’s the interview Walt Mossberg and I did at D5 with Microsoft’s Bill Gates and Apple’s Steve Jobs, a truly historic interview with the tech industry’s two main legends.

The discussion took place the evening of May 30, 2007 at D: All Things Digital, the annual tech and media conference that Walt and I host. The next conference takes place in late May 2008.

We also made the popular interview with Gates and Jobs available for download on iTunes (where it is among the most popular video podcasts ever for download).

Here is the interview in its entirety:

And here is our highlight video of the interview, which is much shorter:

And here is the very funny historic prologue we played before Gates and Jobs came onstage:

At first, it was all business when Chernin said while he had a “healthy” level of respect and paranoia for Facebook–which is the hot-on-its-heels-second social network breathing down the neck of News Corp.-owned MySpace–that in most countries MySpace continued to set the growth pace.

And then Chernin, who is quite a bit sassier in person, showed a little bit of that humor when he noted: “Assuming we’re [MySpace] worth significantly more than they are, I think they’re worth at least $15 billion.”

That’s right, MySpace, You’re No. 1 and don’t let that Harvard/Silicon Valley geek make that look like No. 23!

Sounds like Chernin has joined the Mark Zuckerberg School of Pick-a-Silly-Number-out-of-the-Air Mathematics Club, which we at BoomTown look upon with such respect!

OK, using that logic, let me sharpen up my pencil here and make an estimate of the worth of this News Corp.-owned site, AllThingsD.com.

Hmm. Hmmm. Throwing in a few free subscriptions to the print Wall Street Journal, a stale box of Walt Mossberg’s Cohibas and noodling over Henry Blodget’s latest riff on someone else’s asinine analysis that TechCrunch is worth $100 million, we are prepared to declare that ATD is worth $654 and some change John Paczkowski has in his pocket.

Why so low? You might say lack of self-esteem. We’d say it’s our lack of lack of shame.

In any case, if you want to hear him talk more, I got to interview Chernin at D5 this year, where we talked about MySpace and the social-networking business, as well as other issues like the then-still-undone deal to buy Dow Jones.

See here:

Well, you can see him in action–and in fine form–in this video of the interview he did at D5 this year with Walt Mossberg.

Here, Ballmer talks about a variety of things, such as how to foster innovation at a big company, Windows Vista, immigration, the brownness of the Zune, even as Walt forces him to say the word “Google.”

He also shows off Microsoft’s Surface table, which debuted at the conference. (Also check out the very funny Surface spoof below the Ballmer chat.)

Here are the videos:

Here is an interview he did at this year’s D5 conference in late May with Walt Mossberg:

And as a special added bonus, here’s a post of the historic joint interview Jobs did with Microsoft’s Bill Gates at the conference, too, with Walt and me.