Friday, September 26, 2008
“No Walls” Trademark Dispute (Maybe Microsoft Should Bring Back Seinfeld)
An unusual Israeli-Palestinian joint venture start-up, which makes a cloud-based Web operating system letting users access their desktops from any computer with an Internet connection, is alleging a trademark violation by Microsoft in its new $300 million advertising campaign.
G.ho.st, which stands for “Global Hosted Operating System,” is claiming it has a pending trademark registration for the tagline “no walls.”
G.ho.st has used the phrase for almost 18 months and is alleging that it pertains specifically to operating systems (as shown in the screenshot here).
In a letter sent earlier this week to Microsoft CEO Steve Ballmer and many others, which BoomTown has obtained, G.ho.st CEO Zvi Schreiber claims that the software giant has violated G.ho.st’s pending trademark for the ad phrase “no walls” and asks Microsoft (MSFT) to remove it from the company’s marketing materials.
Microsoft’s advertising campaign, which launched this month and had a rocky start with poorly received commercials featuring comedian Jerry Seinfeld and Microsoft Founder Bill Gates, uses the taglines “Imagine No Walls” and “Life Without Walls” to tout its Vista operating system. (See a screenshot of one example below; click on it to make it larger.)
G.ho.st, which is hosted by Amazon (AMZN), is yet another of many attempts to make cloud computing real and is competing to grab customers from the software-based Windows powerhouse.
A Microsoft spokesman, in an email to me, dismissed G.ho.st’s claims.






















