Microsoft digital head Qi Lu took to the stage at the Web 2.0 Summit conference this morning, where he confirmed a “strategic” deal with Facebook and Twitter to integrate real-time information into Microsoft’s Bing search service.

BoomTown broke the news of those deals earlier today.

Top Microsoft exec Yusuf Mehdi did a demo of the new tweet-powered search for Twitter; the Facebook integration is to come later.

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In a stunning one-two punch, Microsoft will announce separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feeds of status updates into the Bing search service.

According to sources, Microsoft digital head Qi Lu will announce the deal onstage in a few hours at the Web 2.0 Summit.

BoomTown reported earlier today that the Microsoft data-mining deal with Twitter was poised to be announced.

The first-mover deal by Microsoft, needless to say, is a solid blow to Google, which has also been talking with both companies about a similar arrangement, because–for the first time–data will be available on Bing that are not available on the search giant.

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Yahoo has hired a new head of mergers and acquisitions–former General Electric M&A exec Andrew Siegel, who will now be VP of corporate development.

Yahoo CFO Tim Morse dropped the news with no details about that title in an interview with The Wall Street Journal about the Silicon Valley Internet giant’s third-quarter earnings.

One question apparently not answered was what exactly is the status of its current top M&A exec, Greg Mrva–who has had the title Siegel now has posted on his LinkedIn profile–as well as that of VP of mergers and acquisitions more recently.

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For the past few months, the Huffington Post has been on a bit of a tear–both in terms of traffic gains and in its hiring of some big talent for key positions.

Now, those execs are focusing on using that consumer momentum to achieve what has eluded the Huffington Post thus far: Making some serious bank from the privately held news and media site.

Here’s a chat I had with new President and Chief Revenue Officer Greg Coleman about how he is aiming to do just that.

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Today, BoomTown got the best quote ever from Scott Monty, when I asked him over lunch about his comparison of social media tools to an illicit drug.

“Social media is the cocaine of the communications industry,” said Monty, who has been global digital and multimedia communications manager for Ford Motor Company since mid-2008.

Riding that Twitter train, high on Facebook cocaine?

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Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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In a week, the entire advertising sales staff of MySpace will gather at a swanky new seaside resort about 20 miles south of Los Angeles to get a first glimpse of the fresh direction the company is preparing to take under its new management.

The beleaguered social networking site has been in the midst of an effort to reinvigorate its image, spur innovation in its product and–most of all–pull itself out of a too-long slump, even as longtime rival Facebook has seen explosive growth.

On the possible agenda: A new strategy aimed at music and entertainment; a new look; and, perhaps, a new boss for the ad sales team.

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Four years ago, the movie, “Snakes on a Plane,” became a genuine Internet phenom well before the movie was in theaters.

Which, in the end, only showed that online buzz had negligible impact on the viewing public, given that the movie’s box office turned out to be tepid at best.

But will another small film, about a demon-plagued couple with an infrared-equipped videocamera, called “Paranormal Activity,” prove that the chatter of Facebook and Twitter has more legs today?

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A new survey that should surprise only the people behind the Beacon debacle shows that a majority of Americans of all ages don’t like being tracked online by advertisers.

In related stating-the-obvious news, Americans also find Jon and Kate Gosselin super-annoying.

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On BoomTown’s trip to London earlier this week, I stopped by the U.K. and Ireland offices of Facebook for a look-see.

Located just off once-swinging Carnaby Street, it’s a very small operation, mostly dedicated to advertising sales. But I did run into some engineers too, at what is Facebook’s most important international outpost.

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According to sources close to the situation, AOL has been busy selecting the board for the company, which is still set to spin itself off by year’s end–even as it slows down a decision on a new search deal with either current partner Google or a more emboldened Microsoft.

AOL is using Spencer Stuart in the search for directors, led by well-known headhunter Jim Citrin, sources said, and the company has already settled on several outside candidates.

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There’s no question that Spotify is the latest hot start-up of the moment, which would be super annoying to BoomTown–who is easily irked by never-ending froth around Web 2.0 companies–if co-founder Daniel Ek were not so sharp and the digital-music-on-demand service he created not so nifty.

But, indeed, Ek turned out to be a very refreshing and level-headed serial entrepreneur in an interview I had with him yesterday in London.

Here’s the video.

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Today, BoomTown has traveled to England to see the Queen, but mostly to attend and speak at a conference at the University of Oxford, titled “Oxford Social Media Convention: Assessing the Evolution, Impact and Potential of Social Media.”

In other words: What is up with this Twitter thing, but in a British accent.

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When BoomTown went to visit serial entrepreneur Loïc Le Meur early last year at his San Francisco HQ, he was stoked about the prospects of his “video conversation” community start-up.

Fast-forward to today and the entire business plan of Seesmic has been upended, with the video part pretty much junked. Now Le Meur is focused almost entirely on his social media desktop client, as well as Web and mobile versions, which began as a dashboard for Twitter.

If at first you don’t succeed, dump and change again–the motto of Silicon Valley!

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Nokia is set to announce today that it has acquired Plum, the San Francisco “microsocial networking” start-up, for an undisclosed amount, sources said.

UPDATE: Nokia confirmed the purchase, but gave few details.

The small company was founded several years ago by Hans Peter Brøndmo as a social-bookmarking site. He then shifted its focus, trying to make a business in the places big social networks ignore.

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