All Things Digital

So I was in Washington, D.C., this past weekend for a lovely wedding, traveling back to a city where I started my career and worked for 15 years after college.

And I conducted a little experiment among the more than 100 folks gathered for the wedding, all of whom were quite intelligent, armed with all kinds of the latest devices (many, many people had iPhones, for example) and not sluggish about technology.

They were also made up of a wide range of ages and genders, from kids to seniors.

And so I asked a large group of people–about 30–and here is the grand total who knew what Twitter was: 0

FriendFeed: 0

Widget: 1 (but she thought it was one of the units used in a business class study).

Facebook: Everyone I asked knew about it and about half had an account, although different people used it differently.

In other words, confirming for me what I wrote last week about the intense obsession with the hottest new services like Twitter and FriendFeed, in the echo chamber of Silicon Valley, and how no one else cares yet.

I wrote:

You don’t know?

Neither does most of the human race, in truth, which is just getting around to noticing Facebook and maybe, just maybe, figuring out how to properly use a SuperPoke (my advice: never ever!).”

While I really do like all these services, and use Twitter daily (and it is apparently getting more venture money), it is interesting to wonder when the delta is reached when early adopter interest meets mainstream attention.

Predictions?

OK, I like Twitter a lot, but what is up with all this tech news coverage of its outages?

With the Twitter service being glitchy all weekend, for example, the jump-to-the-next-big-thing champ Robert Scoble wrote another piece yesterday smacking his old amour and praising his new love: FriendFeed.

You know, the new pretty young thing in Silicon Valley (ex-Googlers involved make it hotter still!).

You don’t know?

Neither does most of the human race, in truth, which is just getting around to noticing Facebook and maybe, just maybe, figuring out how to properly use a SuperPoke (my advice: never ever!).

And, while Twitter is amazing in many ways, its tech glitches don’t deserve this level of emergency alarms.

But that has not stopped the echo chamber of Silicon Valley from making a lot of really noisy noise about the indignity of it all.

Isn’t there a recent Sarah Lacy interview with some random Web 2.0 player they could egregiously overreact to instead?

In a weird way, though, this reminds me of the outrage when AOL (TWX) went down for 19 hours in August of 1996. (To date myself, I was actually at AOL HQ in Virginia at that very time with CEO Steve Case, working on my first book.)

At the time, AOL’s 6.3 million users had their first collective digital nervous breakdown and the outage resulted in national headlines–as well as later governmental investigations–across the nation.

“If this (outage) is a sign that AOL can’t handle its growth, that’s a very bad message for the professionals that use it,” Gary Arlen, president of Arlen Communications, said ominously to CNN at the time.

Now, 6.3 million users over a decade ago in today’s terms is a lot more in comparison to Twitter’s current users.

But the difference: Today, one single person like Scoble can tweet louder than millions can complain and it sounds like it is exactly the same thing.

While the tech blogosphere fiddles away on navel-gazing stories–Who are the top tech bloggers? Do they Twitter to get to the top? Or do they FriendFeed? Do they feed friends while tweeting? More importantly, will there be chicken wings?–I’d advise anyone interested in the much more serious issue of making some money from Web 2.0 to take a gander at ReadWriteWeb’s piece yesterday on enterprise spending in the arena.

According to a new report from Forrester Research (FORR) the site references in the post, enterprises will spend much more in the coming years on social networking, RSS, blogs, widgets and such, making it a $4.6 billion market by 2013.

Here is an interesting data table from the ReadWriteWeb post (click on the image to make it larger):

Of course, that doesn’t mean that Twitter’s creators should be jumping up and down now that an actual business plan might be surfacing.

In fact, a lot of popular consumer products might not port over to the business market, even if the concept does.

And, naturally, the old grumps in the IT departments loom large over what gets into corporations and what does not, the ReadWriteWeb piece notes, although other enterprise departments like marketing are already enamored with Web 2.0 tools.

Still security and scaling issues remain paramount, and start-ups that have pioneered these apps in the consumer space might lose business to big copycats like IBM (IBM) and Microsoft (MSFT).

I saw real evidence of the shift at an event in Silicon Valley last week, related to Rohit Bhargava’s new book “Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back.”

And, although I expected much more of a corporate love fest, since the affable Bhargava is an SVP of digital strategy and marketing at Ogilvy Public Relations, it turned out to be a very interesting discussion of ways companies could embrace Web 2.0.

I was particularly struck with the very sharp questions from the Silicon Valley-heavy corporate audience too, who were savvy but still curious about the potential pitfalls and benefits of such tools.

Such discussions will be even more interesting, as they percolate across the country to places where most people are just hearing the word widget.

You know, pretty much everywhere except here.