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All posts tagged ‘Geraldine Martin-Coppola’

Wednesday, August 29, 2007

Yahoo No-Sacred-Cow Vision Quest, Day 43: The Reorganization?

Is Yahoo headed for yet another corporate reorganization?

As many of these as the Internet giant has had over the last year, another could not come soon enough.

Yahoo ranks are clearly becoming more restless and increasingly attracted to potentially greener and less volatile pastures, as its co-founder and CEO Jerry Yang toils away on a 100-day, top-to-bottom contemplation of the business he had promised investors he would undertake on July 17.

Sources at the company, including many jumpy employees who have been thinking about leaving, say there will be massive management and division changes soon.

It is all the result of what I have decided to call the “No-Sacred-Cow Vision Quest,” after Yang also promised publicly that no corporate bovines would be spared from his all-seeing gaze.

Although details are sketchy on what any new corporate structure will look like, many employees who have contemplated leaving have been told there will be significant changes soon in the way Yahoo is organized and to sit tight.

exit

But not all of them are, of course, part of a worrisome trend for the struggling company.

One thing is clear: How quickly Yang can articulate a new vision and shape for the company is critical to keeping the right staff in place and, perhaps more importantly, in attracting fresh talent.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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