To be totally honest, BoomTown was a little late getting a request in to Microsoft to host a Windows 7 Launch Party.

Thus, no “special Signature Edition of Windows® 7 Ultimate and your very own Windows® 7 Party Pack to share with your guests” for a shindig at my house!

So, because we admire the very gumption of Microsoft marketing types trying to make a software launch festive, which many have mocked mercilessly, the Swisher boys and I pressed on and created our own party to mark the launch of the much anticipated operating system software.

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Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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Oh my. Oh my. There is almost nothing BoomTown can say about a rumble that was captured on an Apple iPhone on a San Francisco Muni bus.

A fight between two women escalates over some kind of seat issue and it is sure to become an Internet sensation.

Appalling, but there is very little that will go on anywhere without being uploaded and viewed–probably to YouTube, which has a new logo, seen here, advertising that fact.

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The former head of Google Health, Adam Bosworth, officially unveiled his much anticipated health-care start-up today at the Health 2.0 conference in San Francisco, showing off a site that will offer step-by-step and personalized “care plans,” as well as many kinds of online tools to better understand the data and tips on how to stay healthy.

It’s perfect timing, given the health-care debate now raging in Washington, which is about how people make health-care decisions–or, more precisely, how they usually do not.

Here’s a video interview with Bosworth.

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Unlike the gripping back and forth of the fight over Yahoogle last year, the approval process for the search and online advertising partnership of Microsoft and Yahoo is chugging along slowly but surely as the Justice Department has deepened its investigation by reaching out to a broad range of publishers, advertisers, public interest groups and rivals for comment recently.

But, so far, there is still no significant external challenge to the MicroHoo deal, even from Google, the likeliest company to try to scuttle or, at the very least, slow down the deal.

In other words: Zzzzzzzzzzz…

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Considering the ongoing skirmishes going on right now between Amazon and Google over digital book publishing, it’s more than ironic that Amazon CEO and founder Jeff Bezos was one of only a few initial investors in the search giant.

But–in one of the many interesting details in New Yorker author Ken Auletta’s new book, “Googled: The End Of The World As We Know It”–it was indeed Bezos who invested $250,000 in the start-up in 1998 at four cents a share.

Not that there’s anything wrong with that!

There’s a great excerpt in the New Yorker this week.

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Way back in the fall of 2001, BoomTown attended a keynote speech at the now-defunct Comdex show in Las Vegas, where Microsoft Chairman Bill Gates continued to bang the drum for one of his long-running obsessions: The tablet computer.

It is an obsession he has never given up.

So it is ironic that all the hype has suddenly and firmly coalesced around the particulars of the tablet that Apple has developed–a device being spearheaded by CEO Steve Jobs and likely to arrive in the coming months.

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Last week, the only known filmed images of doomed teenage diarist Anne Frank were posted online.

The short film, from 1941, is part of a whole channel the Anne Frank Museum in Amsterdam launched on YouTube last week.

The clip of the inspiring Frank has had close to 1.7 million views so far and is well worth a look.

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For the last month or so, the Google homepage has played with the famous colored-letter logo by morphing it into a sci-fi in-joke and later adding another “l” to indicate the company’s 11th birthday.

Now, a portrait of Mahatma Gandhi–the Indian leader whose 140th birthday anniversary is today–has become the “G” in the logo.

Yes, indeed, the head of the man known as “The Father of a Nation” is a letter.

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MSN, Microsoft’s online portal, released a beta version of a service to let users manage their health information on the Web.

Called My Health Info, the Microsoft offering, which includes a range of widgets and other Web tools, wades into an area that many are attempting to crack, including Google.

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Yesterday, BoomTown checked in with Docstoc CEO Jason Nazar about the document sharing start-up.

Today, it’s Trip Adler, CEO of its much larger rival, Scribd.

Launched in early 2007, the San Francisco-based online publishing company allows customers to share a wider range of documents, including books and manuscripts. It now claims to have 10 million documents.

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Since the beginning of the year, Apple shares have more than doubled from $90.75 on Jan. 2 to almost $186 today.

Google has done about half that performance, while Microsoft has done one-third.

But that’s apparently not enough, according to Thomas Weisel analyst Doug Reid, who has raised his price target on Apple to $210 from $180.

BoomTown is getting dizzy.

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This week, BoomTown has found an interesting chart to peruse about the loyalty people have for their smart-phone apps.

The takeaway for developers: Try to stay in Quadrant I!

In other words, Sally-Field-at-the-Oscars territory–it’s where they love you, they really love you.

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According to sources close to the situation, AOL has been busy selecting the board for the company, which is still set to spin itself off by year’s end–even as it slows down a decision on a new search deal with either current partner Google or a more emboldened Microsoft.

AOL is using Spencer Stuart in the search for directors, led by well-known headhunter Jim Citrin, sources said, and the company has already settled on several outside candidates.

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Here is a video interview I did today with AOL CEO Tim Armstrong in Germany–really!–where we both were appearing at a digital marketing conference.

In it, the former Google exec talks about a range of things, including the possibility of charging for content, innovating in the graphical advertising market, competition with Yahoo and the upcoming spinoff of the Time Warner unit.

But what he did not say is just as interesting.

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