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All posts tagged ‘green’

Monday, March 17, 2008

Kara Visits ECO:nomics

Last week, I was in Santa Barbara at the Bacara Resort for The Wall Street Journal’s ECO:nomics: Creating Environmental Capital conference, which described itself as a “CEO-level view of the rapidly developing relationship between the environment and the bottom line.”

Topics that were delved into via interviews were wide-ranging: “Sales Job: Will Consumers Spend to Go Green?” with Wal-Mart (WMT) President and CEO H. Lee Scott Jr.; “Living With Ed: The View From Hollywood” with Ed Begley Jr.; and “Green Deals: The Environmental Factor in Corporate Investments” with VC John Doerr.

I interviewed Doerr, as well The Journal’s Alan Murray, who was one of ECO:nomics’ hosts, and others for this video:

About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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