All Things Digital

Our good friends over at GeekCulture, whose very funny comics we publish regularly in Voices, sent us a link to this fine spoof picture of now-former Facebook CTO Adam D’Angelo, depicted as Chief Engineer Montgomery “Scotty” Scott in the classic sci-fi series “Star Trek.”

It is an apt goodbye for the 23-year-old D’Angelo, who is leaving the social-networking site to boldly go where few other geeks have gone before (that would be away from one of Silicon Valley’s hottest start-ups before its much-anticipated IPO).

D’Angelo, in a story broken by BoomTown last night (while not getting to eat our lovely Mother’s Day dinner), is leaving Facebook for parts unknown after, said sources, he “felt his responsibilities no longer fit well with his skills and interests.”

But kudos to the soft-spoken D’Angelo, a high school friend of Facebook Founder and CEO Mark Zuckerberg, for building a service that is one of the more elegant to appear on the Internet in years.

While BoomTown has been tough on the start-up for management woes and its nutty valuation and its need for a more robust business plan, there is no denying that Facebook itself–at its most basic techie core–is really well done.

Thus, for D’Angelo, I am guessing this is not the final frontier, before another Internet outfit beams him up.

(No, I could not resist.)

Facebook CTO Adam D’Angelo will leave the company.

BoomTown called Facebook PR last week about the rumor of D’Angelo’s departure, but did not get a response. The company confirmed the departure by D’Angelo (pictured here) tonight.

The 23-year-old D’Angelo, the top tech exec for the social-networking site, will be leaving the company to take some time off.

He has known Facebook Founder and CEO Mark Zuckerberg since high school.

D’Angelo wrote a letter to Facebook staff on Friday about the move. He said he wanted a break.

But, according to sources close to the company, D’Angelo felt his responsibilities no longer fit well with his skills and interests.

There were rumors of some tension with Zuckerberg, who is still in India on a long work and personal trip around the world. But sources said D’Angelo simply wanted to do something different.

D’Angelo said in his letter that he would remain a strong and enthusiastic supporter of the much-hyped start-up.

Facebook will not be replacing the CTO role, sources said, but has a search underway for a VP of engineering.

The quiet, self-effacing D’Angelo should get a lot of credit for Facebook’s elegant and robust architecture.

As I wrote about him in mini-profiles of Facebook’s execs:

Chief Technology Officer Adam D’Angelo, a longtime Zuckerberg pal. He’s in charge of keeping Facebook from breaking apart as it grows, kind of like Scotty in ‘Star Trek.’ But there’s no warp drive that can save the site from all those surly college students and surlier Silicon Valley types if it all went kerflooey. His Facebook bio says the computer-science grad from the California Institute of Technology was one of the ‘top 24 finalists in the Topcoder Collegiate Challenge, which tests the ability to design and implement complex algorithms in a timed environment.’ Color me impressed, even though I have no idea what that means.”

The very talented Eric Eldon at VentureBeat also had the story on D’Angelo’s departure with some more details about the young techie.

Apparently, an Indian tech news site called TechGoss has its dander up about a visit Facebook Founder and CEO Mark Zuckerberg (pictured here) has been making to that country.

And, for information related to news of why the social-networking czar is in India, TechGoss is offering 10,000 rupees–or $240.17—specifically, 5,000 for exclusive photos of him there and 5,000 for a detailed story on his stay in India.

Currently, Facebook is the No. 3 player in India, whose social-networking scene is dominated, incredibly, by Google’s Orkut.

Asked the post: “What is Facebook founder, Mark Zuckerberg, doing in India these days? Rumor mills are working overtime mainly pointing to a business trip to launch Facebook India soon. Others speak of a working holiday. As in the past, the Facebook PR team is only available to speak to a few chosen journalists.”

Well, Facebook PR was not helpful to me either, but that does not stop BoomTown in its greedy and ceaseless quest for rupees!

According to sources, Zuckerberg is in India and, in fact, all over the world, on a trip that is mostly for pleasure and contemplation, but also mixing it with some business.

In fact, some at Facebook are jokingly calling Zuckerberg’s month-long jaunt abroad “Vision Quest,” as the 23-year-old travels completely solo from place to place.

So in India, it is not some major initiative yet and more a getting-to-know-you visit, although Facebook will surely need to compete more handily in the growing market there.

Namasté, Mark, and safe travels!

Earlier this week, BoomTown posted our speaker list for the sixth edition of D: All Things Digital, which will take place in a few weeks–May 27 to 29, to be exact–in Carlsbad, Calif.

The annual gathering of tech and media luminaries was created and is run by my partner Walt Mossberg and me.

D6 tech and media speakers include: Microsoft Bill Gates and Steve Ballmer of Microsoft (MSFT); News Corp.’s (NWS) Rupert Murdoch; Jeff Bewkes of Time Warner (TWX); Mark Zuckerberg and Sheryl Sandberg of Facebook; Michael Dell of Dell Computer (DELL); IAC’s (IACI) Barry Diller; Amazon’s (AMZN) Jeff Bezos; Howard Stringer of Sony (SNE); and TiVo’s (TIVO) Tom Rogers.

Also: Tom Glocer of Thomson Reuters (TRI); Melinda Gates of the Gates Foundation; FCC Chairman Kevin Martin; Lowell McAdam of Verizon Wireless (VZ); Activision’s (ATVI) Robert Kotick; and former Microsoft tech guru Nathan Myhrvold of Intellectual Ventures.

Just recently, we added Jerry Yang, CEO and co-founder of Yahoo (YHOO), and now he is being joined onstage at the conference by Yahoo President Sue Decker (pictured here in a lovely Wall Street Journal dot-drawing).

The pairing should make for a lively session, given all the heat around Yahoo of late, largely related to the scuttled attempt by Microsoft to buy the company.

What would you like to know about that and anything else about Yahoo?

As it so happens, you can ask!

While the conference is sold out, you can submit questions that you would like answered to Yang and Decker or any of the speakers via text or video. Walt and I will pick the best ones and let loose.

Ask early and often here!

In addition, the whole conference will be online at AllThingsD during the conference, via live blogs and reports of breaking news (and there will be breaking news, as there always is), along with video highlights.

And videos of all the interviews will be posted soon after it is over.

While there have been not-so-nice insider books about Facebook, the first major deal to chronicle the rise of the social-networking phenom has been signed by Fortune magazine’s David Kirkpatrick (pictured here).

Titled “The Facebook Effect,” the tome will be (glacially) published in September of 2009 by Simon & Schuster, which noted in a statement that it “will chronicle the amazingly rapid rise of this company as well as the impact it is having on social life, politics, business and even international relations.”

Ah yes, peace in our time via The Wall!

Facebook and its CEO, Mark Zuckerberg, have agreed to cooperate, said Kirkpatrick, who has written several pieces in Fortune on the much-hyped start-up that have been largely laudatory.

The book, said Kirkpatrick in a phone chitty-chat with BoomTown (while I froze at Little League practice in the-coldest-winter-I-ever-spent-was-a-summer-in-San Francisco) will also not necessarily be tough, but look at the ways Facebook has been the latest to profoundly impact the online industry.

“This is a company that is changing the way we use the Web, and I want to look at where it is going and what it could become,” said Kirkpatrick.

I like a positive attitude, although my book on Facebook–which I have dinged for a lot of stuff over the last year, from its kooky $15 billion valuation to its still-nascent ad business–would have been titled: “There Must Be a Pony in Here Somewhere.”

Oops! That was actually the title of my second book on AOL, the Facebook of Web 1.0, which chronicled the near-collapse of the company after its disastrous merger with Time Warner (TWX).

That, of course, came like winter follows fall after the first I did, “aol.com,” which told the story of the stunning rise of the online pioneer.

Actually, now that I think about it, it still might work for Facebook!

I kid, David, I kid! Good luck!

Silicon Valley luminary Marc Andreessen (pictured here) has been asked to join the board of Facebook, according to several sources with knowledge of the situation.

While the arrangement is not completed yet, sources said the longtime entrepreneur has verbally agreed to accept the post to become the fourth member of the board of the Palo Alto, Calif.-based social-networking site.

Other board members include Accel Partners Jim Breyer, Founders Fund’s Peter Thiel and Facebook CEO and Founder Mark Zuckerberg. Greylock Partners David Sze also has observer status on the board.

Since he co-founded browser pioneer Netscape in the 1990s and helped usher in the Internet age, Andreessen has been an active investor and has created several successful start-ups.

His most current effort has been Ning, also based in Palo Alto, which is a white-label social-networking company that recently raised another $60 million in funding.

If Andreessen joins Facebook’s board, the move is yet another sign that the much-hyped start-up, which has undergone some growing pains over the last year, as well as garnering a $15 billion valuation, is growing up by bringing some major high-profile tech figures into its ranks.

Last night, for example, BoomTown broke the news that Google PR head Elliot Schrage had accepted a similiar job at Facebook.

That comes after Facebook hired another top Google (GOOG) exec, Sheryl Sandberg, as its COO, in March.

A while back, BoomTown suggested that Web 1.0 golden boy Andreessen–pictured here on the iconic Time magazine cover in 1996–would be a good mentor for current golden boy Zuckerberg, in a piece I did about potential execs for Facebook.

As I wrote in February:

But why not go for the man who was Zuckerberg before Zuckerberg was cool. Yes, the shiniest of Golden Geeks himself, Marc Andreessen.

I could go on and on about the similarities I find between the two, if you compared today’s Zuckerberg with the Netscape founder in the mid-1990s.

From their arrogant innocence to their visionary qualities to their enfant-terrible charm, it is almost as if they were separated at birth.

But now Andreessen is all grown up and much, much matured from when I covered him. He has become all calm and sage and he even does a very decent blog.

Plus, he has also started and run a number of start-ups after Netscape, giving him deeper managerial experience over the last dozen years.

And, best of all, Andreessen knows the pressure of being the best-thing-since-sliced-bread in the tech sector, and its inevitable downside too.

Overall, a real mentor and partner for Zuckerberg, making a perfect pair of Golden Geeks.”

The Googlefication of Facebook continues, as Elliot Schrage, the search giant’s vice president of global communications and public affairs, takes the title of vice president of communications and public policy at the popular social-networking site.

Schrage confirmed his new job to BoomTown, right after he friended us on Facebook last night, using its new chat feature.

Way to go native quickly, Elliot!

The move to hire Schrage (pictured here) was announced to Facebook’s employees late this evening.

In a memo that BoomTown obtained (entire text below) to Facebook troops from India, where he is traveling, Facebook founder Mark Zuckerberg said about the Schrage hire:

“This is a really important role for us and one that we’ve been trying to find the right person for a while. Elliot’s role will be critical to helping us scale based on our culture that values transparency, openness and honest internal communications.”

Valleywag said Schrage had interviewed for the job at Facebook in a post earlier today about the possibility of Schrage working there.

At Facebook, Schrage will report to Sheryl Sandberg, another top-level Google exec who was hired as COO by Facebook, which is seeking to beef up its management ranks.

Other Googlers who have recently moved to Facebook include: Ben Ling, who is Facebook’s director of platform product marketing and Ethan Beard, who is its business development director.

Schrage is a big name to defect to Facebook from Google (GOOG), a trend that is probably becoming irksome to its top execs.

But Google’s deep bench of execs are enticing to many companies, even as the burgeoning size of Google makes it harder to hold onto more entrepreneurial employees. In addition, Google can no longer offer as lucrative a stock package to its staff as start-ups can, even though most of those smaller companies are not likely to pay off.

With a $15 billion valuation, Facebook is a safer bet, but still has to prove its worth and remains a risky move for execs like Schrage.

Still, according to sources, he contacted Facebook Founder and CEO Mark Zuckerberg directly and did not go through Sandberg. When she left Google, as is typical for departing execs, Sandberg agreed not to solicit Google employees.

A Harvard-trained lawyer, Schrage had extensive public-policy experience before heading to Google two years ago, where he was in charge of the “company’s public-facing communications, including media relations, policy strategy and stakeholder outreach, as well as internal communications.”

He will have his work cut out for him at Facebook, which has already faced some PR snafus and vexing public policy issues, including controversy around privacy and advertising practices.

Sources said Schrage was interested in Facebook, because it was a company poised for explosive growth, much like Google in its early days. In addition, unlike Google, which has grown large, Schrage would have more of an ability to make an impact in arenas he favors like public policy.

Here is the text of Zuckerberg’s memo to Facebook employees about the hiring of Schrage (with start date and new email address missing), which was released tonight at 8:55 p.m. PDT:

Hey Everyone–

I’m writing from India to share with you the good news that Elliot Schrage will be joining our management team as VP Communications and Public Policy. In this role, he will be responsible for developing the key messages we want people to understand about our products, our business and the growing global importance of social networking and what we do. The goal here is to help people understand how the internet can strengthen people’s relationships. Elliot will direct our efforts to work with users, media, governments and other entities around the world to ensure that Facebook’s policies are transparent, responsive, effective and are recognized as being those things.

Elliot is joining us from Google where he has been their VP Global Communications and Public Affairs since 2005. At Google, he broadened the company’s messaging from a focus on only product PR to include all aspects of corporate, financial, policy, philanthropic and internal communications. Before that, he served as a Senior Fellow at the Council on Foreign Relations, a public policy think tank, as a professor at Columbia Business School and as SVP at Gap. Early on, he began his career as a Harvard-trained lawyer.

This is a really important role for us and one that we’ve been trying to find the right person for a while. Elliot’s role will be critical to helping us scale based on our culture that values transparency, openness and honest internal communications.

Elliot will be starting on __, although you may see him around the office before then. If you want to send him a note to congratulate him on joining, his email is __ and I’m sure he’d love to hear from you.

Mark

Please see this disclosure related to me and Google.

Bill Gates and Steve Ballmer of Microsoft (MSFT). News Corp.’s (NWS) Rupert Murdoch. Jeff Bewkes of Time Warner (TWX). Yahoo’s (YHOO) Jerry Yang.

All of them engaged in roiling Internet deal-making of late and all of them in just three weeks on the same stage–but not, thankfully, at the same time, or we’d need a professional negotiator–at the 6th D: All Things Digital conference in Carlsbad, Calif.

The annual gathering of tech and media luminaries was created and is run by my amazing partner Walt Mossberg and me (see us here at D5) and will take place May 27 to 29.

The conference, as we describe it on our Web site, is “unlike any other executive conference.” What we mean by that is that we try to determine the next direction of the digital revolution via unscripted and informal, but pointed, conversations about the impact of digital technology with industry leaders.

In other words, Walt and I needling at the major players of the digital sector, until they give up the good stuff.

The other digital and media leaders coming? That would be: Mark Zuckerberg and Sheryl Sandberg of Facebook; Michael Dell of Dell Computer (DELL); IAC’s (IACI) Barry Diller; Amazon’s (AMZN) Jeff Bezos; Howard Stringer of Sony (SNE); and TiVo’s (TIVO) Tom Rogers.

Also: Tom Glocer of Thomson Reuters (TRI); Melinda Gates of the Gates Foundation; FCC Chairman Kevin Martin; Lowell McAdam of Verizon Wireless (VZ); Activision’s (ATVI) Robert Kotick; and former Microsoft tech guru and Nathan Myhrvold of Intellectual Ventures.

To say our timing is impeccably planned would be undeserved–we had no idea so much news related to all these companies and their leaders would break out, from the tough economy to takeover battles to court face-offs to mergers to trying to create a whole new way of reading.

Also, there will be some–as yet under wraps–amazing demos onstage too.

While the analog conference has been sold out for many months, the action will be on the AllThingsD.com site throughout the conference with round-the-clock live blogging by Digital Daily’s John Paczkowski, as well as video highlights from stage.

In addition, we’ll be pointing all over the Web to important tech and media news that breaks at D6.

And we will also stream the entire conference in the weeks after the conference takes place, so ATD’s audience can experience the whole thing, even if they cannot all attend.

But anyone’s questions can be there, though–this year, you can submit questions to any of the speakers via text or video that you would like answered. Walt and I will pick the best ones and let loose. Ask early and often here!

Walt and I are very excited for D6, even after last year, when we brought together industry legends Bill Gates and Apple’s Steve Jobs, for an historic joint interview.

At the time, Walt and I joked that we would not be able to top that amazing event (the video of the entire interview is below).

That interview was nearly unbeatable, but we also think that with the top-level interviewees we have assembled for D6, that it is game on.

Until then, here’s the Gates/Jobs video from D5:

Last year, BoomTown caused a tempest-in-a-Web-teapot by asserting that Facebook apps were, for the most part, inane.

And, while many said the market would develop from the frivolous to more useful–making Facebook a true “utility,” as promised by Founder and CEO Mark Zuckerberg–that day is not today for the social-networking site or its third-part widget makers.

Instead, it’s still Pinocchio at Funland (and we know how that turned out!).

While this is great news for my 3- and 6-year-old boys, it still makes grumpy old me dubious.

Because, as I wrote in a post called “The Children’s Hour: Facebook Apps Are for Toddlers (There, We Said It)” that was published last October, I still assert that businesses based on Zombies and apps called Pop Ur Zit are questionable models:

But, so far, as popular as those apps have become, what Zuckerberg and the widget-makers have wrought is mostly silly, useless and time-wasting and the kazillion users of these widgets are pretty much just acting like little children.

I never thought I would call the often frivolous AOL (TWX) back in the day–very simply, a Neanderthal version of Facebook–a mature offering in comparison…

And if that is all there is, can Facebook really build a viable and long-lasting business on what is essentially a bunch of games that will ultimately become wearying for users? Doesn’t it need more robust apps that actually are useful and relevant and make Facebook the service that Zuckerberg has often told me was a ‘utility’?

While Facebook–with a cleaner and more strict look and a better navigation–is surely less goofy than rival MySpace (NWS) for anyone over 12 years old, and its video, photo and email features are nice, the vast majority of its apps are still mostly as dumb as a box of hammers.”

Unfortunately, that’s still the case and today, we have a nice chart below from FlowingData to help our little case along from a visual point of view (click on the image to make it larger).

Case, unfortunately, not closed.

Mark Zuckerberg? Who’s that? Now, at Facebook, it’s apparently the Season of Sandberg!

Ah, the appeal of a fresh face is just irresistible to the press–OK, including BoomTown, except we posted more than a month ago!–with two major pieces, in Fortune and The Wall Street Journal, rolling out this week alone, with everything you wanted to know about the new COO of the social-networking site, former Google (GOOG) exec Sheryl Sandberg (pictured here).

But if you don’t have time to read them, here’s a quick synopsis of both:

Fortune: “Meet Facebook’s New Number Two” by Jessi Hempel

Details: Just 14 days into new job; Leg-tucking white Eames chair (pictured here); as Google’s VP global online sales and ops, ran everything!; she and Zuckerberg met cute at holiday party; aced Larry Summers’s midterm and final at Harvard public economics course, much to his shock, since he implies she was kind of chatty in class with friends.

Also Harvard MBA; obligatory McKinsey stint; Treasury Department in Clinton administration; picked 300-person Google over investment banking; always 10 steps ahead; Google.org mover and shaker.

Facebook aims: A need for corporate structure pronto; also time for the bigger picture; no more one-off decisions; more international growth; hiring senior managers; oh, yes, also must invent a new ad model for social networks.

But no silver bullets!; kicks ass, talks tough, then hugs all around (we did not make this up!); take out trash from Mark’s all-night Pizza-My-Heart-and-Red-Bull party (OK, we made that one up!).

Money quote: “This feels like Google when I started.”

The Wall Street Journal: “New Face at Facebook Hopes to Map Out a Road to Growth” by Carol Hymowitz

Details: Two weeks into new job; Biz dev guy Dan Rose is already sick of her (”It feels like she’s been here six months already.”); flip-flops endangered?; is able to argue why she is right by arguing how she is wrong; dangles data before engineers like fish before seals; easygoing but intense (when will these opposing dichotomies end?); crashed Harvard computers, but it was worth it.

Taught aerobics and was a stretching fascist; more cute dinner chatter with Zuckerberg before hiring; grew Google team from four to 4,000; a feminist and hangs with Gloria Steinem and Jane Fonda (see aerobics!) too!; Facebook pix of Argentine waterfall-leaning; went to high school in Miami; small kids, hubby; more 10 steps ahead and shoving people out of comfort zone.

Facebook aims: Employee performance reviews; processes for identifying and recruiting new employees; management-training programs; rally troops; stop the cash burn and up ad sales; close-knit culture must go, but you get hundreds of millions of new friends!

Also must figure out how to save Beacon’s bacon; earn trust of users, while frantically searching for a business model; wants frank feedback from staff and will publicly thank such person who gives it.

Money quote: “Facebook is a different space than Google, with tremendous potential to connect people, but it needs scale, it needs systems and processes to have impact, and I can do that.”

Yes, the board of Yahoo is meeting today to try to devise new and more dastardly ways of wringing more money out of Microsoft.

For viewers just tuning in, so far this week on “As the Tiny-Incestuous-Petty-Juvenile-Digital World Turns,” Yahoo (YHOO) has been plenty busy:

An AOL (TWX) mashup deal!

A Google (GOOG) search-ad partnership!

Even–cue the trumpets!!!–the late entrance of that man-about-Silicon-Valley from Web 1.0, Frank Quattrone, working for Google, which is helping Yahoo on AOL (and, fun, snake-eating-itself fact: as a banker, Quattrone worked for Yahoo when it was contemplating buying eBay).

This is so deliciously sweet, in terms of geek soap opera, that I fear I may get a major cavity soon.

But like any hungry viewer, I want more! What, what, what could be the next twist and turn?

Here are three of my more creative brainstorms:

1. Reunite the dream team in United States v. Microsoft to scare the living daylights out of Steve Ballmer.

It will be like an antitrust version of “I Know What You Did Last Summer.” I am almost certain that Joel Klein, Janet Reno, David Boies and the ever-irascible Judge Thomas Penfield Jackson (the latter two pictured here) still are capable of giving Microsoft (MSFT) the willies.

2. If you want make former Yahoo merger partner and now Microsoft merger parter News Corp.’s (NWS) Rupert Murdoch squirm, there’s nothing like adding yet another wizened media mogul to the mix. My No. 1 choice would be some kind of hopelessly complex mashup with the properties of Sumner Redstone (pictured here), who controls both CBS (CBS) and Viacom (VIA). I am thinking something that includes SpongeBob SquarePants and those irksome girls from “The Hills” (also pictured here) and, say, Katie Couric.

3. Of course, the most surefire way to get more money from Microsoft: Hire Mark Zuckerberg (pictured here). So far, the 23-year-old wunderkind and his team at Facebook (well played, Owen Van Natta, well played!) have been the only ones able to get Microsoft to fork over an ungodly amount of money for a chance to own a small part of a hope and a dream and not-a-very-impressive bottom line.

If Zuckerberg can get a $15 billion valuation by putting up only SuperPokes and news feeds as collateral, I would find what he is drinking and get me some for myself.

Please see this disclosure related to me and Google.

Dear Sheryl,

First off, I hope you had a nice first day at Facebook as the new COO, or, as BoomTown is going to call you forthwith: Where-The-Buck-Now- Stops.

Now that you have been issued your official social-networking company flip-flops and gotten your arms around the Beacon issue (here’s a Cliff Note on that debacle for you: AVOID!), I am here at the head of the complaints line, ready to start yammering on.

And today’s yammer? For the love of SuperPokes, please fix Facebook’s mail!

While I know this is not in your purview (products are under Matt Cohler, who is under Founder and CEO Mark Zuckerberg, whom you are under), I really don’t care.

All I know is that it is a major problem within the Facebook service and its continued lameness will eventually strain your audience’s patience and, ultimately, its size. And a smaller audience means less advertising–which is your sweet spot!

If you don’t believe me, see where the lack of innovation with AOL’s (TWX) email service–which was once dominant–led. Hotmail (MSFT), Yahoo Mail (YHOO), Gmail (GOOG).

Why? Well, you could not do anything good with the mail, which was trapped inside AOL (the original blockers of data portability) and very few good options were available to save, store and manipulate it within the closed AOL service.

And there are even fewer features in your closed service. I cannot move the mail. I cannot sort it. I cannot search it. I cannot move it here and there.

What can I do? I can “Mark It As Unread,” “Mark It As Read” and “Delete” it. Wheeeeeee.

Currently, for example, I have 154 messages waiting for me in my Facebook email box that I cannot be bothered to open. Why?

Well, I already get alerted to them in my regular mail in full text, so why bother? Usually, I ask Facebook emailers to send me email directly to my regular email address in my reply.

As for sent mail? I can add a video, or share a link or send a gift (no, I am not sending you a digital ice cream cone ever!) and little else.

And while I know you have announced a soon-to-appear chat feature, it sounds suspiciously as under-featured at launch as your mail is now.

It apparently cannot be seen outside Facebook and will not integrate with popular services like AIM, third-party apps cannot be built on it and it is one-on-one only.

You can see the problem here. While I realize you would rather focus on more youth-loving stuff like your Wall (we’ll get to that later), it still seems as if top-notch communications apps should be a priority at Facebook if it wants to become, as Zuckerberg has said many times, my “social utility.”

And right now, mail–at least–is pretty useless.

Tomorrow: Data portability!

Today is the first day of work at Facebook for ex-Google executive Sheryl Sandberg, who will arrive at the social-networking company’s Palo Alto, Calif., HQ to take up the job of COO.

At Google (GOOG), Sandberg was the vice president, Global Online Sales and Operations, a major post in which she ran a large swath of the search giant’s ad operations.

Sandberg was responsible for online sales of Google’s ad and publishing products, bringing experience Facebook sorely needs. Previously, she was also the chief of staff at the Treasury Department in the Clinton administration.

At Facebook, Sandberg will oversee a large part of the company, including all sales, human resources, marketing and communications, and business development.

Her job description essentially makes her No. 2 to Facebook Founder and CEO Mark Zuckerberg, although it’s not characterized that way by him or the company.

But BoomTown is declaring it so, and plans to spend the first week of Sandberg’s tenure making suggestions on what she should get cracking on now.

No surprise, we have a million of them, well beyond our longtime complaint that third-party widgets on the site are juvenile (news flash–they still are!).

And even though our concerns are not all in Sandberg’s purview, we’re directing our suggestions her way, because, well, just because! (In actuality, the CFO and the technology and product divisions will report directly to Zuckerberg.)

Nonetheless, we want some action, including everything from improving the dreadful mail on Facebook, to giving users more ability to sort friends, to allowing data portability to figuring out a way to jack up Facebook’s ad business in a truly significant way.

Yes, that.

Today, though, we’ll give Sandberg time to move in to her office and unpack her boxes, and try to figure out where to eat now that the glories of the Google cafeteria are no longer available to her (that’s right, no more organic soy lattes or hand-fed, massaged-daily roast chicken for you!).

But tomorrow, as Scarlett O’Hara said, is another day.

Please see this disclosure related to me and Google.

BoomTown wrote a few weeks ago that Microsoft (MSFT) was fishing in Silicon Valley and also for “three to four big-name CEOs” for directors to nominate for its own Yahoo (YHOO) board slate, in the event the software giant took off the gloves and tried to oust Yahoo’s current board and replace it with its own.

For the life of me, I could not think of anyone at all in the Web sector who would turn on Yahoo’s CEO and Founder Jerry Yang like that, except perhaps Facebook CEO Mark Zuckerberg, who owes Microsoft $240 million worth of loyalty. Helping Microsoft in its hostile bid to acquire Yahoo would make them even.

Yesterday, TechCrunch threw out several very interesting prospects in a post, none too flashy, except perhaps for former Viacom (VIA) President Tom Freston. The others named are former Grey Advertising CEO Edward H. Meyer; former Nextel Partners CEO John Chapple and former eHarmony CEO Jaynie Studenmund.

That’s certainly a lot of formers!

Ironically, the well-respected Freston was often floated as a possible CEO candidate of Yahoo, if former CEO Terry Semel ever stepped down, especially after he was ousted by Viacom’s wacky owner Sumner Redstone, who was upset that Freston let News Corp.’s (NWS) Rupert Murdoch snap up MySpace. Freston has recently become active in the online video space, as an investor in sites like Veoh.

We’ll see if it comes to this for Microsoft and Yahoo, who were reportedly in informal talks, as a proxy fight is probably the last choice for both sides.

I could not agree more with both Michael Arrington of TechCrunch and Valleywag’s Owen Thomas, an unlikely and motley trio we three, when I say: Leave Sarah Lacy alone.

OK, the interview she did with Facebook Founder and CEO Mark Zuckerberg at SXSW on Sunday was a little silly at times and she probably annoyed people when she flacked her new book. (Full disclosure: I have written two books, so I can relate to the unfortunate impulse to do so.)

But to make such a big hairy deal in blogs and on Twitters seems a bit of overkill, doesn’t it?

Even including a wee bit too much girly hair-twirling by Lacy into the equation (which looked like simple nervousness to me), I just don’t get the uproar.

If Britney Spears had mounted a mighty steed and ridden naked down Hollywood Boulevard, trampling cute little bunnies as she went–it could happen!–it would not engender the level of vituperative online bloviating that the encounter of Lacy and Zuckerberg did.

Were there no other pointless blogging debates to be had yesterday? Aren’t there indignant Digg-for-sale stories to chew over? Wasn’t there a good open-source kerfuffle to get into angry exchanges about? Didn’t Robert Scoble do something that we can endlessly argue between and amongst ourselves?

I guess not and that’s too bad.

Arrington got it exactly right (except in singling out only journalists for the Lacy-bashing, since it was, well, everyone piling on), when he wrote:

“Perhaps they just got caught up in the fun of a witch burning. But whatever drove them to write those articles, it certainly wasn’t journalism. Nor was it professional. And, worst of all, it wasn’t accurate.”

And Thomas made the most salient point of who should have been the focus of the interview, when he wrote:

“I agree with the popular take on Sarah Lacy’s Zuckerberg interview at SXSW to this degree: The audience was revolting. Lacy threw an unbecomingly petulant tantrum onstage. But the Twitter reaction was equally self-indulgent. The debates over her performance obscured the man who should have been under the microscope: Mark Zuckerberg.”

Well, exactly.

I am, in fact, probably going to be interviewing Zuckerberg onstage at our upcoming D: All Things Digital conference in late May. I hope it goes well, but you never know.

But here’s an offer: If everyone promises to stop needlessly pummeling Lacy for her SXSW interview, I’ll consider twirling Zuckerberg’s hair during my interview with him.

Twitter that.

Also, here’s the video of the Lacy-Zuckerberg interview, so you can make your own judgment: