While it might be a dream of publishers–hard hit by the digital tsunami and blaming Google for the crisis–but Microsoft is not likely to fork over the big bucks they’d need for exclusively indexing their content.

“Microsoft isn’t the monopoly guy anymore,” joked one source close to ongoing talks between Microsoft and publishers, most especially News Corp. and Associated Press. “So, it’s not going to be the bank for publishers.”

That’s because many inside the software giant don’t think such pricey deals will move the search market share needle nearly enough.

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After AOL CEO Tim Armstrong unveiled the newly punctuated AOL logo–big A, little o, little l, period–last night, he got on the horn with BoomTown to chitty-chat about the change in image and, more pertinently, how it’s going on the road show to sell investors on the soon-to-be independent company.

First off, Armstrong said he never considered dumping the AOL moniker, in an effort to rid the company of the 1990s feel of the brand, noting it had a “high level of affection.”

Of course, I have a lot of nostalgic affection for Beanie Babies and the kids from “Saved by the Bell,” but that doesn’t mean I want them back.

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It’s well known that Google doesn’t do much in the way of marketing around its search service.

So, then, what is one to make of a half-dozen videos–called “Search Stories,” which look suspiciously like commercials, starring the company’s many products–that Google introduced late last week on its blog and posted on a new channel on YouTube?

Could it be that the $100 million marketing campaign that Microsoft launched for its Bing search service, which seems to be slowly gaining share, is starting to get on the nerves of those Spocks in Silicon Valley?

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BoomTown was intrigued when Mind-Your-Own Biz Stone, one of the co-founders of Twitter, penned a blog post yesterday about the microblogging service changing its prompting question.

Now, above the little Twitter box, it reads, “What’s Happening?” and not the original tweet query, “What are you doing?”

While the blogosphere covered this as if it were a moment of monumental meaning, most were ignorant that the true beacon of innovative What’s-Happeningness does not reside in Silicon Valley.

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Yahoo CEO Carol Bartz is making the most substantive changes in her exec ranks since she did a massive restructuring of its staff in late February, according to sources close to the situation.

“She is continuing to clean the place up,” said one top exec about the moves, which are likely to be announced internally tomorrow.

Will these changes also extend to Yahoo’s board?

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While in Washington, D.C., BoomTown can’t just visit the policy wonks from Internet companies, so I paid a visit to Jeff Chester, the executive director of the Center for Digital Democracy, a nonprofit consumer advocacy group that works to promote privacy and protection online.

In other words, a professional–and much needed–thorn in the side of Facebook, Google and these days, MicroHoo.

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Hollywood director James Cameron is well known for his heavy use of special effects and techtastic techniques in his movies, which include “Titanic,” “Aliens” and the first–and best–two “Terminator” blockbusters.

In a few weeks, Cameron is hoping to hit geek gold again with a 3-D sci-fi juggernaut called “Avatar,” which is about an indigenous blue-colored tribe and their inevitable greedy enemies.

Thus, cue the Smurfs!

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Yesterday, BoomTown paid a visit to the Washington, D.C., office of Facebook to meet its reps in the nation’s capital.

Perhaps not surprisingly, the social networking site has a very small staff–for now, just a trio of on-the-young-side dudes–battening down the hatches from a funky office in a funky section of D.C., Dupont Circle, far from the tonier and lobbyist-rich K Street corridor.

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Former vice presidential candidate Sarah Palin is certainly giving her Facebook fan page a workout this week, as she nears one million fans.

Using the site to flack her new book, “Going Rogue,” which comes out officially today, it got a big boost from her interview today with Oprah Winfrey, clocking in at close to 995,000 fans last night.

In comparison, her Twitter page was as empty of followers as the great outdoors.

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When in San Diego recently, BoomTown paid a visit to Qualcomm and its Chairman and CEO, Paul Jacobs, to talk about a new “smartbook” device the wireless-technology company unveiled last week, but that won’t make its debut until the 2010 Consumer Electronics Show in January.

There, Jacobs will show off what is essentially a combination of a smartphone and a netbook.

Obviously, it’s going to be a competitive market and, really, Apple, with its upcoming tablet computer, is also pushing into this mobile-phone-that-ate-computers space.

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Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.”

But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site. It’s made up of 25 media maxims by Auletta.

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Oh dear, just a single week away and Twitter, Facebook, YouTube and every gossip site on the Web is aflame in expectation of the second installment of the young-vampires-in-lust movie series, “Twilight: New Moon.”

As pictures of its are-they-or-aren’t-they-holding-hands (um, they are) stars, Robert Pattinson and Kristen Stewart, rocketed around the Web last week, prepare for an online and offline outpouring of teenage swooning over the whole overwrought love story, which is set to debut just after midnight on Nov. 20.

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In this ruthlessly funny video–especially for such a sweet-looking young lady–singer Taylor Swift manages to ice pretty much everyone who ever dissed her.

And Kanye West’s antics at the MTV Music Awards in September are not the only ones getting a musical smackdown from the 19-year-old, who won the Country Music Association’s entertainer of the year award last night.

Sing it, sister.

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While at a book party for author Ken Auletta in San Francisco last night, BoomTown took the opportunity to ask those gathered whether they were scared or not of Google and its growing power.

The Auletta book covers a lot about the search giant, but also drills in on how many have become increasingly wary of Google’s hegemony over key businesses on the Web.

Nonetheless, the Silicon Valley types I queried were not even slightly worried and, oddly enough, many mentioned how they loved the food served up at the Googleplex.

Hmmmm….

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Guess what? Google has too many Spocks and not enough Captain Kirks.

This is one of the many interesting insights BoomTown gleaned from a video interview last night at a San Francisco book party for well-known New Yorker scribe Ken Auletta, who has just written a new book, “Googled: The End of the World as We Know It.”

This “lack of emotional intelligence,” said Auletta, reminded him a lot of the subject of one of his previous books: Microsoft.

Oh, the delicious irony!

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