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All posts tagged ‘Microsoft’

Tuesday, November 3, 2009

MSN’s Bob Visse Talks About Homepage Redesign (Plus Microsoft’s Videos With Designer and Execs)

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Here is a video interview BoomTown did with Bob Visse, GM of MSN Product Management today at Microsoft’s offices in San Francisco.

The new MSN homepage debuts tonight with a redesign cutting clutter, adding the ability to access both Facebook and Twitter, a local focus and with Microsoft’s new Bing search service everywhere.

Also, some Microsoft interviews with MSN staff about the changes.

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Monday, November 2, 2009

MSFT, GOOG and AAPL: The Stock Market Three-Step

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Of all the tech stocks to watch, perhaps none have been more interesting to follow than those of Microsoft, Google and Apple in recent days.

With so much news emanating from the trio, their shares have been gyrating and twisting on each and every piece of information, so here are some numbers to take a gander at.

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“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

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BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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And You Thought Ask.com Had an Annoying Jingle–Try “Bing Goes the Internet”

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Now, BoomTown likes a good jingle as much as anyone else, but this new one from Microsoft’s Bing search service is sticking in my head like a piece of chewed gum.

Shot at Keith Valley Middle School in Horsham, Pa., it uses 400 very adorable sixth graders, who are dragooned into one very large “Bing Goes the Internet” dance–complete with logo wear. The kids rock, the jingle not so much.

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Wednesday, October 28, 2009

It’s Complicated, but MicroHoo Hasn’t Fallen and Will Get Up (Now, Lay Off Jerry Yang)

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In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.

Relax, folks–they’ll get done.

But here’s a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz’s gibes about former CEO and co-founder Jerry Yang’s tenure.

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Beware Google: Bing Is Going to Suck Your Blood, Um, Market Share: The New Commercial

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Here is a funny but decidedly creepy new commercial from Microsoft, in its ongoing marketing campaign to push its Bing search service.

Titled “Vampire Decision Engine,” it is an effort by the software giant to tap into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon,” set to debut in November.

Load up on garlic, Google!

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Tuesday, October 27, 2009

Exclusive: Microsoft’s MSN Is in Early Talks With MySpace About Music Tie-Up

MySpace Music

Microsoft’s MSN is in preliminary talks with MySpace about using the social networking site’s music service, MySpace Music, to power music offerings on the giant portal.

While sources at both companies cautioned that the talks are still early, Microsoft–which has its own music site that it programs with original and partnered content–execs are interested in goosing its offering.

That’s because MSN Music consistently ranks substantially lower than other big online music properties in terms of traffic, while MySpace Music is always near the top.

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Friday, October 23, 2009

Not With a Bang, but a Whimper: Icahn Leaves Yahoo Board (Plus His Entire Letter)

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Carl Icahn, the activist billionaire investor who made such a noisy fuss in his quest to force management and other changes at Yahoo, is taking a much quieter leave from the Internet giant’s board.

He said “there was not a need at this time for an activist investor” on Yahoo’s board.

That’s true, of course, but here’s BoomTown’s quickie analysis: Yahoo CEO Carol Bartz completely ignores him.

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Graphilicious: The Microsoft 2010 Q1 Slides!

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Microsoft announced much better than expected results–led by strong Windows and Xbox demand and cost discipline.

Here are Microsoft’s slides on the financial results, which you can enjoy all weekend long (if you have no life, it goes without saying).

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Liveblogging the Microsoft First-Quarter Earnings Call: Look, Wall Street–Jazz Hands!

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Well, well, well, that financial imp at Microsoft–CFO Chris Liddell–pulled a fast one on Wall Street and turned in first-quarter earnings that blew away all estimates and even whisper numbers.

BoomTown liveblogged the morning conference call, which took place at 7:30 am PT–thanks for the Kiwi-laced wake-up call, Chris!

While revenue and net income in Q1 were down significantly from the same period a year ago, they were not as bad as investors expected.

Which apparently passes for terrific these days!

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Microsoft Earnings Preview: Move on, Nothing to See Here

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Microsoft has had a high-profile week, between launching its new Windows 7 operating system and striking real-time feed partnerships with both Twitter and Facebook.

But Wall Street is not expecting quite as much excitement from the software giant’s first-quarter earnings, which will be announced before the markets open this morning.

So any beating of expectations would be seen as a big deal by investors.

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Thursday, October 22, 2009

Apple Ads’ New Target: Windows 7 (See the Videos!)

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Here are the three new Apple commercials trying to take a smack at the launch of Windows 7, the new operating system from Microsoft.

The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual.

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You Can Lose Your Mind, When Tech Stores Are Two of a Kind: Welcome to the Appl…Oops, Microsoft Store (The Video Proof)

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A gauntlet of wildly cheering sales people dressed in brightly colored T-shirts, a sleek, white store, a simple but elegant design.

You will be excused for thinking the video below is from an Apple store, but it is actually from the opening of a Microsoft Store in Scottsdale, Ariz., today.

Imitation is the sincerest form of flattery, right?

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Wednesday, October 21, 2009

Microsoft’s Qi Lu Talks About Bing (and Confirms Facebook and Twitter Real-Time Data Deal) at Web 2.0

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Microsoft digital head Qi Lu took to the stage at the Web 2.0 Summit conference this morning, where he confirmed a “strategic” deal with Facebook and Twitter to integrate real-time information into Microsoft’s Bing search service.

BoomTown broke the news of those deals earlier today.

Top Microsoft exec Yusuf Mehdi did a demo of the new tweet-powered search for Twitter; the Facebook integration is to come later.

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Exclusive: Guess Who Else Is Coming to Dinner? Twitter-Microsoft Bing Deal Confirmed, but so Is Facebook-Bing.

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In a stunning one-two punch, Microsoft will announce separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feeds of status updates into the Bing search service.

According to sources, Microsoft digital head Qi Lu will announce the deal onstage in a few hours at the Web 2.0 Summit.

BoomTown reported earlier today that the Microsoft data-mining deal with Twitter was poised to be announced.

The first-mover deal by Microsoft, needless to say, is a solid blow to Google, which has also been talking with both companies about a similar arrangement, because–for the first time–data will be available on Bing that are not available on the search giant.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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