All Things Digital

Yahoo will begin testing out versions of its new main homepage to a minuscule number of users starting tomorrow, employing a design that more significantly allows users to customize the starting page in a way that essentially amounts to a kind of My Yahoo-lite for everyone.

The redesign is a huge and complex endeavor. According to comScore’s July stats, Yahoo (YHOO) has about 82 million daily U.S. visitors to its homepages.

Most of those visitors use the Yahoo main homepage, which is fully programmed by the company.

Making such a shift will also be a big perceptual deal for Yahoo, which needs to prove it has remained current and open, especially compared to faster-growing rivals like Facebook.

Yahoo has been trying to reinvigorate itself of late, after a disastrous takeover battle with Microsoft (MSFT) and a weakening of its business and its stock price.

Because of all this, the Yahoo brand has also doubtlessly been tarnished.

Thus, making a success of its new design is critical, and Yahoo’s CEO Jerry Yang has been touting the idea that Yahoo must be the “starting point” to the Web for users.

To respond to users who want to access information and services more quickly, the new streamlined homepage will be much shorter, be made up of more “snippets” and have links to outside email providers (initially, Google and AOL).

Most importantly, the new homepage will prominently feature a left-hand vertical bar, which has applications from both Yahoo properties and third-party services like eBay.

These apps can be added and subtracted easily. Eventually, there will be thousands of apps, from Yahoo and, after vetting, from outside developers.

(See screenshots below comparing the old Yahoo with three of the new ones.)

The changes will initially impact less than one percent of worldwide users in the United States, the United Kingdom, France and India. But they will be rolled out to a wider and wider circle over the next six months.

“People want broadcast and narrowcast at the same time,” said Tapan Bhat (pictured here), Yahoo’s SVP of Front Doors, Communities and Network Services, in an interview with BoomTown. “They want choices, but they also don’t want to do the work involved [in programming their own homepage].”

Thus, Yahoo apparently is going to give users both in its first major redesign since 2006, which it has been working on for two years.

The major components of the page will still remain close to the old one, but jazzed up and shifted around.

For example. the apps will be moved into the position where Yahoo services links used to be, and vice versa.

As before, there will be a main information module at the center of the homepage, “pulse” and news area on the bottom-right and -left, and search and navigation at the very top.

Bhat said the changes were made after a lot of research of user behavior and also after paying attention to key trends such as the widgetization of applications and the trend toward openness.

The new look is not aimed at the hardcore user, who might want to endlessly tweak the Yahoo homepage, although those options will remain for those who prefer them.

But, Bhat said, more people wanted quick access to things like email without having to launch apps. Instead, users will be able to see it all on the main page.

“It is not a dashboard approach of My Yahoo or iGoogle,” he said. “People are time-starved … so it is important to the user to get to their relevant daily information as quickly as possible without having to click around.”

Bhat said the rollout tomorrow will not be final and that Yahoo will keep making changes, depending on reaction.

“We don’t want 300 million people opposed to change,” said Bhat, who wrote a blog post on the changes here. “So, we are going to be listening hard.”

Here are screenshots (click on images to make them larger):

This is the home page that will be rolled out tomorrow

This is a home page that includes more outside apps

This is the home page that shows how email from Yahoo and Google and AOL would look

This is Yahoo’s current home page, as of tonight

Today, we debut our new redesign of the home screen of AllThingsD.com.

It is, in fact, our second redesign since we launched the site in late April of 2007, although it is a much more drastic redesign, with a lot more elements added.

Why did we do it? No, we are not hyperactive (OK, we are, but we are taking medication for that).

Actually, it is because we in the ATD brain trust (that would be Walt Mossberg and me), along with our many much-more-intelligent staffers and advisers, wanted to bring even more digital news and analysis to our readers by making more stories available on the front page from us and also from around the Web.

Our aim was simple: Now newsier than ever!

In fact, we hope you will find our new look linktastic, as we try hard to embrace the notion that ATD’s audience wants to be able to find great tech and media stories anywhere and everywhere.

Just fyi, the inside sections remain exactly the same–it is only the front page that has undergone the renovation.

Here’s a quick tour, from the top to the bottom of the page:

Megablog: We combined the BoomTown and John Paczkowski’s Digital Daily blogs in one rolling one in the center rail.

We felt that it allowed us to feature a lot more of our stories on the main page longer, up to 20 typically, and also made it easier for readers to find stories before they dropped off the front.

We will be adding more material to this section soon, as we develop our content further.

Walt Mossberg: Walt’s weekly Personal Technology and Mailbox columns and Mossblog, as well as Katherine Boehret’s Mossberg Solution, move up and to the right in a high-profile spot.

As ever, Walt is the site’s amazing anchor and a tech consumer’s greatest adviser, telling it like it is and writing reviews that matter.

Tech Headlines: On the top left, we wanted to bring in the stellar work from our Dow Jones brethren at The Wall Street Journal, Barron’s and MarketWatch, as well as from the Dow Jones newswires, to give readers links to as many stories as we can as news breaks.

This section will be updated every nine minutes to keep it fresh and new.

Voices: This section on the left remains the same, except it goes vertical. We try to hand-select (no stinkin’ algorithm for us) from across the digital blogosphere, so we can feature blog posts we think you need to see to keep up.

Also, expect more guest bloggers who write original posts just for ATD, like one tomorrow from Slide’s Keith Rabois, giving BoomTown a hard time for our problem with juvenile widgets.

The Tech Top 10: Also on the left, just below Voices, we keep our edited Tech Top 10, a list of the stories we think you need to know about every day.

Video: On the right is our featured video. We do a lot of video at ATD and we will feature our latest-posted here.

Tech Around the Web: Also on the right, we are posting, via RSS, the feed from four digital news sources we like and think are useful for our audience.

Two are editorially driven sites, paidContent and GigaOm, who we believe are combining the energy of the blogosphere and also providing readers with trusted reporting that also adheres to the standards of accuracy and ethics we try to operate under too.

This is a big focus for us at ATD and we want to point readers to high-quality material. They say you are judged by the company you keep and we could not agree more.

Both Digg and Techmeme, of course, are the key news aggregators of the sector and we like how helpful they are in surfacing important tech and media stories for readers.

Just click on each tab to get to each section. This section will also be constantly refreshed throughout the day.

More ads: Well, we have to pay the bills, don’t we? We hope you do find them useful and don’t find them too intrusive.

There will be even more to come from us in the coming weeks, especially as we gear up for the sixth edition of the D: All Things Digital conference, which is taking place May 27 to 29.

So, please let us know what you think of our new look, as we would love feedback.

And special thanks to all who worked on the redesign, including Mike Monteiro of Mule Design Studio and especially the tireless and multi-talented Adam Tow, our Web genius.