Greg Nelson, who has had the thankless job of running MSN for Microsoft, has left that position and been given the even more thankless task of running the integration of the complex search and online advertising partnership struck by the software giant and Yahoo.

Nelson’s counterpart at Yahoo, according to sources, will be Mark Morrissey, who is currently SVP of Products at the Internet giant.

The pair–pictured above, with Morrissey on left, Nelson on right–will have their hands full in what will ultimately be a two-year effort.

BoomTown’s title for the relationship: A Couple of White Geek Guys Sitting Around Arguing!

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Earlier today, BoomTown reported that Yahoo was poised to name a few new top execs at its Silicon Valley HQ.

But the company has also hired a new director of public affairs in the nation’s capital–Amber Allman of 463 Communications.

With a spate of regulatory issues coming up around its pending search and online advertising deal with Microsoft, Yahoo will need all the help it can get.

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Yahoo CEO Carol Bartz is making the most substantive changes in her exec ranks since she did a massive restructuring of its staff in late February, according to sources close to the situation.

“She is continuing to clean the place up,” said one top exec about the moves, which are likely to be announced internally tomorrow.

Will these changes also extend to Yahoo’s board?

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Yahoo and Microsoft are poised to finally sign the definitive agreement that will govern the complex and far-reaching search and online advertising partnership they struck in late July, said sources close to the situation.

If all goes well, the various Microsoft and Yahoo execs–who have been ferreted away over the last weeks, busy dotting all the i’s and crossing all the t’s in the massive document–could even turn in the delayed deal homework to their bosses for signature by the end of the week.

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Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.”

But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site. It’s made up of 25 media maxims by Auletta.

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So, BoomTown–who cannot be unplugged from the matrix for very long without breaking into a cold sweat–was pretty excited to have free Wi-Fi on my Virgin America flight to Washington, D.C., early this morning.

Lots of Web companies are footing the bill for people to use wireless for free, in an attempt to boost use and, of course, their brand.

While that should be a given in this country, I won’t look a digital gift horse in the mouth.

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While at a book party for author Ken Auletta in San Francisco last night, BoomTown took the opportunity to ask those gathered whether they were scared or not of Google and its growing power.

The Auletta book covers a lot about the search giant, but also drills in on how many have become increasingly wary of Google’s hegemony over key businesses on the Web.

Nonetheless, the Silicon Valley types I queried were not even slightly worried and, oddly enough, many mentioned how they loved the food served up at the Googleplex.

Hmmmm….

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Guess what? Google has too many Spocks and not enough Captain Kirks.

This is one of the many interesting insights BoomTown gleaned from a video interview last night at a San Francisco book party for well-known New Yorker scribe Ken Auletta, who has just written a new book, “Googled: The End of the World as We Know It.”

This “lack of emotional intelligence,” said Auletta, reminded him a lot of the subject of one of his previous books: Microsoft.

Oh, the delicious irony!

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It certainly is good to see Microsoft working the innovation thing, especially in the consumer space with its Bing search service.

The ultimate goal is to gain market share for Bing, from striking deals with hotter companies like Twitter and Facebook to doing a massive advertising and marketing campaign to making constant feature upgrades.

This is one of those weeks for Bing, with the launch of a spate of new features that show a lot of chutzpah.

But whether all this will spell significant changes in market share compared to dominant rival Google is still an open question.

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Who said the venture capital industry is sucking wind lately?

Well, it is–but not today and, especially, not Accel Partners, which sold two of its portfolio start-ups to large public companies for a total of $1.5 billion.

That would be the sale of AdMob to search behemoth Google for $750 million in stock, and the acquisition of Playfish by gaming giant Electronic Arts for about $300 million.

While Accel is not getting all that dough, it’s not a bad haul for the day.

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Google has a Web page up about today’s acquisition of AdMob for $750 million in stock, which includes this lovely image of the differences between what the Silicon Valley companies do in the mobile advertising space.

Here’s the quick translation: The Web search behemoth has been slower than molasses in the space, sticking with boring blue links of death, especially compared to the innovative and nimbler start-up, which is rocking the pretty ads.

So, we ate it.

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Google has acquired AdMob for $750 million, a huge price for an innovative start-up that hass pioneered online ads on mobile and now smart phones.

BoomTown visited AdMob last fall and posted about how it was likely to eventually be acquired by…Google!

The move is a major one for the search giant, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web business. AdMob is arguably the fastest out of the gate in the nascent arena.

Plus, here’s AdMob CEO Omar Hamoui in a video interview with me last November, as well as the official press release on the sale.

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The new MSN homepage debuts tonight and you would be completely correct in thinking the recipe Microsoft has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival.

That would be Apple, of course, with a big dollop of Twitter and Facebook tossed in, and finished off with a generous sprinkling of Microsoft’s new Bing search service.

For those who care: The MSN butterfly logo remains, although it appears to have lost a lot of weight.

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Here is a video interview BoomTown did with Bob Visse, GM of MSN Product Management today at Microsoft’s offices in San Francisco.

The new MSN homepage debuts tonight with a redesign cutting clutter, adding the ability to access both Facebook and Twitter, a local focus and with Microsoft’s new Bing search service everywhere.

Also, some Microsoft interviews with MSN staff about the changes.

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Joe Kraus–the longtime Silicon Valley entrepreneur who sold his most recent start-up, JotSpot, to Google in 2006 and has been a director of product management since–has moved to its Google Ventures unit as a partner, said several sources.

Sources added that Kraus is likely to be the first of several well-known appointments at the relatively new venture arm of the search giant.

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