All Things Digital

In BoomTown’s bold quest to annoyingly stick a Flip digital video camera in the face of every Yahoo senior exec, this week I worked the last nerve of its CTO and EVP of Products, Aristotle “Ari” Balogh.

Actually, the 45-year-old Balogh is a very calm and pleasant man, especially considering the huge responsibility that has been foisted on him by CEO Carol Bartz to rejigger how Yahoo makes its products and services and deploy its technology in a more efficient, centralized and, most of all, innovative manner.

To explain all this, Balogh sat down with me twice–he is clearly a glutton for punishment–to talk about where Yahoo stood as it sought to dig itself out of its long slump and reemerge as the potent Internet force it once was.

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Back in April, Tim Armstrong sent a memo to the long-battered troops of AOL about a 100-day vision quest the new CEO and chairman was going on to find out “how to bring back the magic of AOL.”

It is now Day 86, and Armstrong is closing in on the end of a Where’s-Waldo commitment that he made then to visit all of the far-flung offices of the Time Warner online unit globally to find out what’s what and what he should do to turn AOL around.

BoomTown is eager to see what Armstrong has found out on his trip and what path it will ultimately put AOL on.

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Facebook picked a new CFO quietly, after its cloddish public parting with longtime top financial exec Gideon Yu earlier this year.

The fast-growing social-networking site said in late March it was looking for a CFO with “public company experience,” and it seems to have gotten one in former Genentech CFO David Ebersman.

And, indeed, with the addition of Ebersman, Facebook inches ever closer to an IPO.

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Over the last weeks, News Corp. Chief Digital Officer Jon Miller and MySpace CEO Owen Van Natta have had their hands full directing massive layoffs at the flagship social-networking site, as well as throughout the Fox Interactive Media division.

The pair discussed the many challenges faced by the giant media company in its digital enterprises in an onstage interview at the seventh D: All Things Digital conference last month.

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The layoffs at Fox Interactive Media moved on to Photobucket today, as one-third of its staff of about 120 were let go, sources close to the situation said.

The photo- and video-hosting service was bought for $250 million in mid-2007 by News Corp.

A FIM spokesperson confirmed the layoffs after being contacted by BoomTown, but declined to give specific numbers. But sources told me a total of about 75 people were fired.

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BoomTown is at the lovely Santa Clara Marriott in Silicon Valley at the 2009 Yahoo annual meeting, liveblogging the event, which should be spectacularly dull.

Here is a rundown of what went on.

10:05 am: The meeting kicks off with a little video presentation with various and sundry television talking heads saying “Yahoo” in quick succession.

Actually, this was the year during which all of those hype-magnets repeated “Twitter” so many times that it has began to make my ears bleed.

But I like the spirit of trying to make Yahoo seem relevant and innovative again.

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In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo.

The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.

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In a move that many in the Silicon Valley chattering classes were certainly wondering about, former Yahoo exec Jeff Weiner has been named CEO of LinkedIn, the largest social network focused on professionals.

Weiner, 39, who has been the president of the Mountain View, Calif.-based company since late last year, will also join the board of directors.

Current CEO, Chairman and founder Reid Hoffman will become executive chairman and will continue to work on a daily basis at LinkedIn. He said the move was not part of preparations for an initial public offering but because Weiner had already been handling the duties of CEO for some time.

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Earlier today, there was an odd little news kerfuffle around the status of MySpace international head Travis Katz, as the troubled social-networking site laid off 300 of its non-U.S. employees.

Last week, MySpace announced it was reducing its U.S. staff by 420 workers in what has been a major restructuring for the News Corp. unit.

Well, to clear up the is-he-is-or-is-he-ain’t question, it turns out Katz is definitely not leaving in the current shake-up.

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Mike Angus, EVP and General Counsel of Fox Interactive Media, is leaving that job for another in New Corp., as new digital head Jon Miller continues to reshape the division.

Last week, BoomTown reported that FIM CFO Ed McKenna was leaving his post and the company, part of many changes taking place related to News Corp.’s digital properties.

It’s all part of a major rejiggering of the News Corp. digital unit, which came into being almost four years ago, although not an elimination of the unit, as has been reported.

More likely, it will likely include a name change–perhaps to the Digital Media Group–as well as a much streamlined organization that gives more autonomy to FIM’s Web, online advertising and publishing technology units.

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Here is the latest video from the fine folks at JibJab Media, whose online political satires were among the first viral ones on the Web.

Titled “He’s Barack Obama,” it premiered tonight in front of the President at the 65th Radio and Television Correspondents Dinner in Washington, D.C.

The two-minute Obama video is being launched in conjunction with JibJab’s Facebook Connect integration, so all comments on the video will run through Facebook’s platform.

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Now what?

The party-all-night social-networking site that has been MySpace so far got a massive morning-after shock yesterday when 30 percent of its workforce was laid off.

And today, MySpace, which is still 1,000-strong, has to face the cold, harsh light of day in the aftermath of the restructuring and get busy quickly figuring out a way to reinvigorate a brand that has suffered after a stunning rocket of a start many years ago.

So, based on many sources I have spoken to over the last week, here’s a rundown of the next steps MySpace will likely be taking and who’ll be making them.

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In what is quite possibly the most spot-on comment about Twitter that BoomTown has heard thus far, Harvard University Professor Jonathan Zittrain said about its use by Iranians protesting the election results there:

“It is easy for Twitter feeds to be echoed everywhere else in the world. The qualities that make Twitter seem inane and half-baked are what make it so powerful.”

In other words, Twitter is so simplistic and silly that it is a perfect digital tool to overthrow a government–which kind of makes the trendy microblogging service the Forrest Gump of international relations.

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Last week, in anticipation of Facebook’s Press Open House tonight for its spanking new HQ in Palo Alto, Calif., BoomTown hightailed it down there for an early look-see at what the social-networking site is doing with all that dough it collected from Microsoft and the Russians.

Moving into a new crib, for one thing!

I got an extra-special tour of the new 150,000-square-foot building, which brings more than 900 employees together at last, by Facebook’s long-suffering–mostly due to my being annoying, I know!–PR honcho, Brandee Barker.

So, much like the tour I did recently with Twitter co-founder Biz Stone of its San Francisco HQ, here is a video of Facebook’s new digs.

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Adding the final leg of its new strategy to reinvigorate AOL, the Time Warner online unit said it was buying two small local start-ups, Patch Media and Going.

Each acquisition–which focus on hyperlocal community news (Patch) and events (Going)–is small, about $10 million.

Ironically, local has previously been a big arena for AOL, which launched its Digital City unit with great fanfare more than a decade ago. AOL still runs Digital City, as well as its CityGuide listing offering.

But, in a move that will surely be scrutinized, Patch is a company whose principal investor has been AOL’s new CEO Tim Armstrong. AOL declined to say how much he had invested in the company, but sources said it was less than $5 million.

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