All Things Digital

Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of the huge number of downloads of apps for the Apple (AAPL) iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days–mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too–is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated?

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that the going farther west held very little promise, thank you very much!

Wrote TechCrunch’s Erick Schonfeld:

The question is how many apps can one person really manage before becoming overwhelmed. While the initial impulse is to download as many apps as possible to try them out, there is a limit to how many apps you can juggle on your iPhone. It is not much different than a PC. You have tons of apps, but how many do you actually use on a regular basis? For most people, that number is probably no more than ten apps, and on a daily basis, maybe three or four, tops.”

Yes, that personal computer thing has been such a disappointment for us all and a real failure in spurring the creation of a plethora of multi-billion-dollar software makers, hasn’t it?

In actuality, while there is obviously going to be an initial period of frantic trying-out of apps and a fall-off of regular usage, the entire point is that a useful and important platform is being developed here.

Stlll, GigaOm’s Om Malik talked to new iPhone analytics company Pinch Media and managed to find lemons in the lemonade:

Using the caveat that only a few app makers were using the Pinch Analytics library, [Pinch's Founder Greg Yardley] pointed out that as per their data, the ratio of free downloads to paid downloads is at least 10 to 1. He also said that the pace of downloads is slowing, which is expected because the early rush is behind us. According to data collected by Pinch Media, on average, less than 20 percent of an application’s overall unique users return to an application each day. Yardley also pointed out that people are using the apps for just under five minutes at a time, on average. The majority only use the applications once per day; the average number of uses per day is around 1.2.

Looks like I am not the only one who is getting bored with some of the more blah apps. Phew!”

Of course, Malik and others will not like each and every app, but that is not exactly a surprise; nor should it be the focus.

As Apple CEO Steve Jobs correctly noted to The Journal:

“Phone differentiation used to be about radios and antennas and things like that. We think, going forward, the phone of the future will be differentiated by software.”

Exactly. This is less about the iPhone, than it is about all mobile phones, going forward.

But, because of the iPhone’s trailblazing, they will be easier to use, because of apps and multi-touch and a much richer multimedia experience.

That market will thus require a lot of apps, some of which will work and some of which will flop.

As I wrote about the popularity of the third-party apps and Apple’s iTunes App Store:

That’s because Apple has built a platform for adults.

Like many, I have downloaded dozens of iPhone third-party apps over the last several days.

And, unlike what one can discover on the other hot apps platform–namely Facebook–they are uniformly superb, lovely, useful and fun in a really nonjuvenile way. …

I think you would not say so after looking over a lot of what is available at the App Store on iTunes.

Lots and lots of the apps there are games, of course, which are the most popular.

But what amazingly clever games, like MotionX Poker with the delightful rolling dice, or the humming swish of PhoneSaber (totally silly, but in a profound manner that Vampire-biting on Facebook will never achieve).

And the list of useful stuff–Pandora Radio, Starmap, WeatherBug, Evernote and WHERE–is long and growing longer, and these seem to enjoy as much prominence and popularity as the sillier stuff.

In addition, the ability to truly use other Web services in a mobile setting–from Photobucket to Yelp to AIM to the New York Times–makes the iPhone an even more useful device to me.

And for each of the apps I can also imagine various monetization schemes that now make a lot more sense since the iPhone platform enhances them with mobility and simplicity.”

Or, as the cliché goes: “The Plains are covered with the bodies of pioneers.”

But some of them, of course, made it to California.

The rest, as they also say, is history.

Speaking of which, here is a video of AllThingsD.com’s Co-Executive Editor Walt Mossberg discussing the iPhone’s significance at the Aspen Ideas Festival in July, in a short snippet from his talk there:

So, I have been standing by, trying to make sense of the debate that has swirled around Apple CEO, Co-Founder and font-of-all, Steve Jobs, with regard to his health or, more specifically, the lack thereof.

And after listening to all of the debate about it–mostly indignant declarations by the media, making their case mostly by wheedling milder indignant declarations from stock analysts and corporate tsk-tsk outfits–I have concluded that what is ailing Jobs is exactly no one’s business.

Even if his every breath is critical to the ongoing operations of Apple, the reason most use as their main argument for Jobs to tell all, it goes double.

Why?

Read more »

When Apple releases its third-quarter earnings after the close today, Wall Street will be looking hard for a solid performance from the company to help buoy a tech sector smacked silly by weak reports from industry leaders Microsoft and Google last week.

It’s a lot of weight to put on the slim shoulders of Apple (AAPL), even though the company has shifted in recent years–largely due to the iPod and now iPhone phenomena–from a maker of devices for the elite to a mass consumer icon and a major influencer of key technology trends.

And, as has been much written about, Apple’s iPhone has brought the vision of a touchscreen minicomputer-on-the-go to the kind of reality that seemed impossible only a few years ago.

But more important to me is what is happening with the plethora of third-party apps now available from the iTunes App Store–both free and paid (picture below)–for use on the iPhone platform.

That’s because Apple has built a platform for adults.

Read more »

On Friday, which was the debut day for the new 3G iPhone, BoomTown was at Apple’s flagship store on Fifth Avenue in midtown Manhattan bright and early to chronicle the marketing madness wrought by his iPhoniness Steve Jobs.

I even took my mother, who was incredulous at the lines of New York natives waiting for the trendiest of smartphones. “Crazy” was her exact phraseology.

So, after a lovely weekend at the shore, I went back late Sunday night (without Mom!) to the same store, assuming it had all calmed down.

Oh no, my friends.

Here’s a new video of the carrying-on that continues into the night, as well as my original video below it:

BoomTown landed at New York’s JFK Airport this morning and, of course, could not resist visiting the flagship Apple (AAPL) store on Fifth Avenue in Manhattan on iPhone 3G Day.

That’s right! JesusPhone 2.0 is nigh!

(Well, was nigh, I guess, and apparently unable to be activated due to system overload.)

In any case, I did a particularly jumpy video of the doings at one of Apple’s most famous stores, as legions of New Yorkers waited in line for their cheaper, faster, prettier iPhone.

Added bonus: it includes an appearance at the end by my unimpressed-with-Steve-Jobs-worshipping-geeks mother, who goes by the name of–I am not kidding–Lucky.

Here’s the video:

This 60-second video version of Apple (AAPL) CEO Steve Jobs’s keynote speech by Mahalo Daily earlier this week at the Worldwide Developers Conference in San Francisco, mostly about the iPhone 3G, just cracks BoomTown up and is actually pretty informative.

Here’s the video:

With the drop in price of the iPhone in its new 3G mode to the low, low price of $199, Apple (AAPL) CEO Steve Jobs was signaling that he was pricing them to move.

Or, as the old retail cliche goes: Stack them high and watch them fly.

The bid to bring the groundbreaking smartphone to the masses is a good thing, of course, in order to move its influence well beyond the early-adopter crowd and generally elite market that it has been most popular in.

I was one of those customers, of course, buying an iPhone almost as soon as it was available.

But, from reports, even though the 2.0 version is obviously better (although I have yet to see one), I will not be doing that again when the new iPhone 3G (pictured here) comes out in a few weeks.

Why not?

No, it is not because AT&T’s (T) network is so weak–as it has been for me–because I am already locked into a two-year contract anyway from my first iPhone.

No, it is not because I am cheap either–I will buy any gadget that shows up on my doorstep.

No, it is not because I don’t admire the iPhone for many of its qualities, such as its spectacular touchscreen, Web and multimedia experience (although a better camera would be nice).

It’s actually because of the same rap everyone has made on the first iPhone–the virtual keyboard that I still find irksome to use, which makes my email and texting experience completely frustrating.

Add to that the continued lack of a cut-and-paste function–it makes the decision not to upgrade an easy one.

On the other hand, I will be first in line to decide on which of the next versions of the RIM (RIMM) BlackBerry I will happily overpay for.

That would either be the BlackBerry Bold (pictured here), a tasty-looking upgrade to the traditional one with better everything (screen, multimedia, connection).

This is an easy yes for me, because I have been a fan of the BlackBerry from its block-of-soap format to now, largely due to its huge usefulness as a communications device.

True story of my obsession: I was clicking away and sending updates, right up until the drugs kicked in as I was wheeled into the delivery room when I was having my son.

I know, I know! I am a freak.

But the thing is exceedingly useful to me and has been, as I often joke, one of the most reliable relationships of my life.

That’s why I am a bit wary of the second possible BlackBerry choice–its iPhone-copycat called the Thunder.

Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry.

So, that will obviously be the most attractive part of the Thunder to me.

My great hope, of course, will be that it will have more than a virtual keyboard, but one with real keys to click.

Because the lack of one is a nonstarter for me, which is exactly why my iPhone 1.0 has become a glorified and much more expensive iPod Touch for me.

(By the way, here’s a post on Walt Mossberg’s first impressions of the iPhone 3G and here’s a Voices piece by Dan Gillmor, who is also dubious about getting one.)

Here’s the classic stylings of Apple’s Steve Jobs, showing off the iPhone 3G, from the keynote today at the company’s Worldwide Developers Conference in San Francisco.

Yes, those are actual oohs and ahs from the audience, which includes a massive passel of press, as if Jobs was showing them the secret to eternal happiness (which is, by the way, not a new iPhone, but a dozen tasty donuts).

Here’s the video from MarketWatch on WSJ.com:

John “Patches” Paczkowski live-blogged from Apple’s Worldwide Developers Conference today in San Francisco, featuring yet another much-anticipated–are there any that are not?–keynote by the company’s leader, Steve Jobs.

Thus, BoomTown got our Digital Daily scribe’s take on the event, where new features and other pretty-shiny-things–mostly related to the new iPhone 3G–were unveiled by Jobs, in a video below shot at ATD HQ (and where our neighbors are doing entirely too much noisy construction).

Also, if you want to know more, Walt Mossberg Mossblogged his first impressions of the updated device here.

Here’s the video with John:

Hey, BoomTown just heard that Apple (AAPL) is having some kind of conference for its developers today and there will be–what is the name they are calling it?–a “keynote” by some guy named Steve.

Blah, blah, blah on some new iPhone with three Gs. With GPS, video recording, more space, a better camera and an ability to beam you up to the Starship Enterprise.

OK, OK, for those not under a rock over the last several weeks, Apple leader Steve Jobs takes the stage for his much-expected keynote at Apple’s Worldwide Developers Conference at San Francisco’s Moscone West, starting at 10 a.m. PDT.

In other words, Twitter should be completely collapsing at 10:01 a.m., under the weight of 1,265,452,983 tweeting fanboys (and girls too) going into digital ecstasy at Jobs’s every utterance, all hanging on for the detailed details and, you guessed it, one more thing!

AllThingsD will also be there live too, in the form of Digital Daily’s John Paczkowski, who will be blogging right from the WWDC keynote.

And Walt Mossberg is also in town, so BoomTown will try to corner him and Paczkowski after the Jobs speech with our new Mino video camera from Pure Digital to find out about iPhone’s beam-me-up-Scotty feature.

Until then, please enjoy this less-than-impressed-with-the-iPhone piece by Dan Gillmor in Voices today. Apple fans fire away, as Dan likes a good debate!

When last we checked in with NBC Universal CEO Jeff Zucker, he was merrily trashing Steve Jobs and Apple.

What a difference a three-month-long writers’ strike in Hollywood makes.

Yesterday, in an interview in the Financial Times, Zucker said: “We’ve said all along that we admire Apple, that we want to be in business with Apple,” he said. “We’re great fans of Steve Jobs.”

Hmmmmm.

It was only at the end of last October when Zucker (pictured here) was slapping the digital media business, and especially Apple, in an interview with New Yorker writer Ken Auletta at Syracuse University’s Newhouse School.

In it, Zucker blamed Apple for ruining the music business.

To be fair, Zucker did add “in terms of pricing” to the idea that Apple was the villain, noting that NBCU only had $15 million in revenue for its video fare on iTunes in its last year (a service it had just pulled off of to do its own thing).

He wanted NBCU to have the ability to raise prices on some shows it was selling to get better returns, even though Apple’s Steve Jobs has stuck to his guns on keeping pricing lower.

The entertainment industry, long used to controlling all the action, has long hated this, of course, since Apple’s iPod device has essentially been the only one widely embraced by consumers.

“We don’t want to replace the dollars we were making in the analog world with pennies on the digital side,” said Zucker, in what is admittedly a very good metaphor for the fast-changing situation for old media caught in the new media tsunami.

But then he stepped right into it by suggesting Apple should pay back media companies like his. “Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money,” he said.

At the time, I noted: “That’s sort of like Britney Spears asking the tabloids to hand over a big bag of Benjamins for making such bank covering her riveting high jinks and crotch emergencies. Frankly, she has a better argument than Zucker.”

Nonetheless, NBC has been fast-forward on its efforts with its Hulu video sharing site, a joint venture with News Corp. (owner of this site).

And, quite correctly, in the FT piece, Zucker noted that the strike has spurred him to begin cutting back on some old television traditions, like the pilot season and the once-glamorous upfront presentations to impress advertisers.

“Things like that are all vestiges of an era that’s gone by and won’t return,” said Zucker. “I think there were a tremendous number of inefficiencies in Hollywood and it often takes a seismic event to change them, and I think that’s what’s happened here.”

Seismic, indeed.

When BoomTown was at the Consumer Electronics Show in Las Vegas last week, I followed my partner-in-tech-crime Walt Mossberg and Katherine Boehret around the floor of the famous gadgetfest with my annoying video camera (truth be told, I am the irksome one and the camera simply my tool of choice).

And because Walt is so well known among the geek set, naturally, I dubbed him the “Brangelina of Tech.”

Thus, it is also natural that we deliver the same quality time with Waltgelina at Macworld, which was held yesterday in San Francisco and featured the famous annual keynote by his iLama Steve Jobs.

So, here is the first video of two of Walt visiting Macworld yesterday, trailed by our very brave Associate Editor John “Sully” Sullivan (pictured here), who gamely borrowed BoomTown’s Flip video camera to take on the momentous task, since I was at meetings in Silicon Valley all day (there was, in fact, life beyond the Moscone Center yesterday).

Sullivan also did a most excellent job of blogging the Jobs’ keynote here, as Digital Daily’s John “Patches” Paczkowski was indisposed.

In this episode, Walt introduces Sullivan to the floor of Macworld and then gives a first look and public-Walt-handling of the not-the-iPhone-but-cool-anyway MacBook Air subnotebook.

Is Walt impressed? You’ll just have to wait for his review until he puts it through its paces.

In the meantime, here is the video:

Here is Part 2 of Waltgelina at Macworld.

Kudos to AllThingsD.com friends and Voices regular comic geniuses at Joy of Tech (see the latest one here) for getting in Steve Jobs’s keynote at Apple’s Macworld yesterday.

Webclips, one the the new features of the iPhone announced yesterday by his iHoliness, showed one of JOT on the display Jobs used.

Hey! Facebook makes the cut! But where’s BoomTown?

But we’re not bitter, so here’s the picture below of the new feature:

OK: I know, I know.

But these videos by iJustine and her friend Karen are among the funniest about Macworld out there. The first is a sleepover and the second a workout.

My other choices were mostly of legions of Apple fanboys staring into their iSight cameras in creepy dark rooms, yammering on and on about how Steve Jobs would make their lives worth living for one more iGlorious year.

Guess which one I picked?

The annual love-in to All Things Steve Jobs, oops, we mean Apple, opens this week in San Francisco. Of course, the punditry is in high gear over what precious object his iHoliness will pull out of his pocket in 2008.

Or, apparently this year, out of the air, which is some sort of super-duper-double-secret-probation object or service–revealed on an Apple banner spotted at the Moscone Center (see below)–that is supposed to send Apple’s legions of fanboys into their annual tizzy at the Macworld Conference & Expo.

Last year, of course, that meant near-nirvana, as Jobs unveiled the iPhone at the event, as he foisted the instantly iconic object upward in front of the ecstatic crowd.

But, given the game-changing nature of the iPhone, the excitement deserved its leap into the mainstream and even its ultra-hyped and never-ending rollout.

Naturally, that is a near impossible act to follow, so one wonders how jazzed Jobs can make his legions of followers AiP (After iPhone) when he delivers his keynote tomorrow.

Rumors run the gamut from a small portable computer aimed at road warriors and those with money to burn to a new iteration of Apple TV with more Hollywood deals attached to iTunes movie rentals to more and better for the iPhone.

Until then, check out our new favorite video on one person’s very funny guess of what is to come: